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Courtesy of NBCUniversal
Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade
A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone.
By Peter Adams • Nov. 22, 2023 -
Courtesy of State Farm
State Farm conjures celebrities for biggest creative launch in 3 years
Jimmy Fallon and Ludacris are summoned, genie-like, as people react to situations that require insurance in ads from new agency Highdive.
By Peter Adams • Nov. 21, 2023 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Pepsi
Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’
In a new commercial inspired by a 1994 collaboration, Shaquille O’Neal wishes he was “a little bit smaller” to promote Pepsi Mini Cans.
By Jessica Deyo • Nov. 20, 2023 -
Courtesy of Anheuser-Busch InBev
Michelob Ultra celebrates Formula 1 legends with Williams Racing
As the AB InBev brand leans further into sports, “Laps of Legends” will see current drivers compete against former stars in a real-versus-virtual race.
By Sara Karlovitch • Nov. 20, 2023 -
Courtesy of Sam's Club
Deep DiveSleigh the season: Will caution stifle the holidays or can marketers win?
Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms.
By Jessica Deyo • Nov. 16, 2023 -
Courtesy of Chili's Grill & Bar
Chili’s remixes Baby Back Ribs jingle with Boyz II Men
The effort leans into ‘90s nostalgia while trying to usher a signature piece of branding into the TikTok era.
By Peter Adams • Nov. 14, 2023 -
courtneyk via Getty Images
Trade Desk reports strong Q3 earnings as UID2 continues to gain steam
Shares still dropped around 30% due to lower Q4 guidance based on advertiser caution resulting from now-resolved strikes.
By Aaron Baar • Nov. 13, 2023 -
Courtesy of Unilever
Unilever spins TikTok soap opera as part of #CleanTok sponsorship
A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.
By Peter Adams • Nov. 9, 2023 -
Permission granted by Amazon
Amazon embraces the joy of friendship for global holiday campaign
“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”
By Jessica Deyo • Nov. 7, 2023 -
Courtesy of Vizio
Home Depot, Vizio create shoppable content for the holidays
“Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.
By Aaron Baar • Nov. 2, 2023 -
Courtesy of Coca-Cola
How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family
Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.
By Chris Kelly • Nov. 2, 2023 -
Permission granted by PRNewsfoto/Frito-Lay North America, PepsiCo
Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers
Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.
By Peter Adams • Nov. 2, 2023 -
Retrieved from Walmart on November 01, 2023
Walmart reunites ‘Mean Girls’ to boost Black Friday push
Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.
By Chris Kelly • Nov. 1, 2023 -
Leon Neal / Staff via Getty Images
AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester
TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.
By Chris Kelly • Nov. 1, 2023 -
Permission granted by Target
Target lights up digital in holiday push that balances sentiment, value
The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability.
By Peter Adams • Nov. 1, 2023 -
Courtesy of Skims
Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line
Skims will handle creative for any marketing around the partnership, but the brand is also holding discussions with third-party agencies.
By Chris Kelly • Oct. 31, 2023 -
Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards
A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.
By Peter Adams • Oct. 31, 2023 -
Courtesy of Disney
Disney+ beefs up ad tier with more targeting, measurement features
The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification.
By Aaron Baar • Oct. 30, 2023 -
Stefano Guidi/Getty Images via Getty Images
Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning
The company has “barely scraped the surface” in its efforts to integrate advertising into video, audio and grocery, per CEO Andy Jassy.
By Chris Kelly • Oct. 27, 2023 -
Drew Angerer via Getty Images
Meta revenue surges 23% but volatility could soften advertiser demand
Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected.
By Chris Kelly • Oct. 26, 2023 -
Courtesy of Airheads
Airheads conjures scares with AI-powered film festival
A.I.rheads Scarefest encourages consumers to create short horror films featuring the candy brand’s balloon mascot.
By Sara Karlovitch • Oct. 25, 2023 -
Justin Sullivan / Staff via Getty Images
Google brushes off ad controversies as search, YouTube regain momentum
More users are searching for deals ahead of the holidays, with the company angling to help marketers reach price-conscious consumers.
By Peter Adams • Oct. 25, 2023 -
Permission granted by J.C. Penney
Inside J.C. Penney’s holiday marketing strategy
On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.
By Jessica Deyo • Oct. 25, 2023 -
Courtesy of Kraft Heinz
Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms
Keyed in on kids’ and families’ co-viewing and co-listening habits, the campaign is the Kraft Heinz brand’s first major effort since unveiling a new formula.
By Chris Kelly • Oct. 24, 2023 -
Permission granted by Gap
Gap looks to its heritage for ‘Gifted’ holiday marketing campaign
A diverse cast spanning multiple generations features in a 60-second spot promoting self-expression and individuality.
By Jessica Deyo • Oct. 23, 2023
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