Campaign Trail: Lacoste makes room for endangered species; a beauty brand flips the script on objectifying women

Two marketers take different approaches to cause marketing: one through limited-edition apparel, the other via a social media campaign that looks to put more women in office. 

By Chantal Tode , Natalie Black (Koltun) • March 2, 2018

Pizza Hut quickly steps in as NFL sponsor after Papa John's cuts ties

The new partnership could help the brand regain its title as biggest pizza chain, a distinction it recently lost to Domino's.

By Erica Sweeney • March 1, 2018

NBC will use AI to match advertisers with programming

While the volume of TV ads will be reduced, the remaining inventory will be enhanced with new digital features. 

By Erica Sweeney • March 1, 2018

How Intel evolved from an invisible 'ingredient brand' to win over more millennials

At the IAB's Annual Leadership Meeting, CMO Steven Fund discussed how Intel sees success by integrating its technology into destination live events and working with celebs like Jim Parsons. 

By Peter Adams • Feb. 28, 2018

Stoli debuts 'Red Sparrow' campaign with signature cocktails, social content

The brand is running sweepstakes for a "top-secret trip" to New York City tied to the Jennifer Lawrence vehicle on its Instagram and Facebook channels. 

By Erica Sweeney • Feb. 28, 2018

Razor disruptor Harry's examines what makes a man in new short film

The effort looks to challenge traditional notions of masculinity through the story of a boy teaching an alien about what defines manhood. 

By Erica Sweeney • Feb. 27, 2018

Skippy puts a smooth spin on 'Uptown Funk' for new national ad campaign

The full effort, created with BBDO Minneapolis, includes six-second digital video ads and TV spots that showcase a new product. 

By Erica Sweeney • Feb. 27, 2018

Delta, American Airlines and other brands sever ties with the NRA

In a statement, the NRA called the companies' actions a "shameful display of political and civic cowardice."

By Erica Sweeney • Feb. 26, 2018

Intel tops Olympic sponsors for Facebook, Twitter engagement thanks to drones

The number of Facebook actions taken during the games was nearly 2x the amount in the six months leading up to them. 

By Erica Sweeney • Feb. 26, 2018

Study: Digital, TV drove 10.8% growth in US advertising last month

Despite declining TV viewership overall, destination live events continue to be a rallying point for marketers, with the Academy Awards recently selling out of ad inventory. 

By Erica Sweeney • Feb. 26, 2018

Facebook streamlines and clarifies Ads Manager metrics

The company will also launch a free education initiative to help marketers better measure branding and direct marketing objectives. 

By Erica Sweeney • Feb. 23, 2018

How to still succeed with Facebook video marketing following the News Feed update

Paul Casinelli, Brightcove's VP of product marketing and strategy, offers five tips on surviving the algorithm change that has some brands and publishers in a panic.

By Paul Casinelli • Feb. 22, 2018

Google automates ad placement for publishers with machine learning

With new AdSense Auto ads, available inventory on publishers' sites is automatically identified and filled with an eye toward driving positive outcomes for advertisers and consumers.

By Erica Sweeney • Feb. 22, 2018

YouTube pulls Parkland shooting conspiracy video that reached No. 1 on Trending

The video, which misidentified a student survivor as a paid actor, was at the top of the popular section for several hours before being removed by the platform. 

By Erica Sweeney • Feb. 22, 2018

Wayfair, Lego and more deepen Facebook ad immersion with interactive 3-D posts

The format, now compliant with the industry standard glTF 2.0, looks to tie together technologies like AR and VR for brands on the platform. 

By Erica Sweeney • Feb. 21, 2018

A.C. Moore teams with Create and Craft on cross-channel shopping

The collaboration will give consumers the opportunity to access the retailer's products online, on air, on mobile devices or in-store.

By Erica Sweeney • Feb. 21, 2018

Mountain Dew partners with Kevin Hart in year-long 360-degree push

The far-reaching effort includes a new video series, pop-up experiences, a social media contest and an integration with the comedian's tour. 

By Erica Sweeney • Feb. 20, 2018

Report: NFL streaming stakes ramp up as Amazon, Twitter and YouTube return to bid

The companies' bids could be as high as hundreds of millions of dollars for retaining the rights to "Thursday Night Football" for up to five years, a change from the previous single-season packages. 

By Erica Sweeney • Feb. 20, 2018

Marketers animate their GIF strategies, but length becomes a conundrum

Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.

By Shane Schick • Feb. 20, 2018

Facebook, Google could face more stringent oversight on political ads

The Federal Election Commission has drafted a proposal that would require online platforms to include ad disclaimers in a manner similar to print, radio and TV ads. 

By Erica Sweeney • Feb. 20, 2018

Report: Netflix might cost TV advertisers up to $6B in lost revenue

The average Netflix viewer misses an estimated 35 commercials per day due to streaming on the platform, resulting in up to 2 billion ad views down the drain. 

By Erica Sweeney • Feb. 16, 2018

Hollister sponsors YouTube series targeting Gen Z

The retailer is extending a partnership forged last year with AwesomenessTV through a 12-episode project starring social influencers and celebrating the "spirit of endless summer."

By Erica Sweeney • Feb. 16, 2018

Pepsi's viral 'Uncle Drew' character goes Hollywood with feature film

Scheduled for release in theaters on June 29, the movie is inspired by an old man with impressive basketball skills played by NBA star Kyrie Irving. 

By Erica Sweeney • Feb. 16, 2018

Brisk tea, 'Black Panther' star partner to support 'creative hustlers'

A mentorship program led by the brand and Michael B. Jordan includes an out-of-home event during NBA All-Star weekend that will feature interactive, Marvel-inspired activities. 

By Erica Sweeney • Feb. 15, 2018

Nike and Foot Locker celebrate House of Hoops anniversary with digital video, influencer content

For the retail concept's 10th anniversary, the brands will also launch an out-of-home event in Los Angeles that includes dunk contests and player appearances during the NBA All-Star Weekend. 

By Erica Sweeney • Feb. 15, 2018