Video: Page 141
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Report: Pepsi will launch VR experience around 2 iconic Super Bowl spots
The effort allows users to view the ads as if they were the stars, sources told Adweek.
By Erica Sweeney • Feb. 2, 2018 -
Google debuts real-time trigger to link digital, TV efforts
Marketers during the Super Bowl could use the tool to trigger a video ad following the airing of their TV spot or mere moments after a player scores a touchdown.
By Erica Sweeney • Feb. 1, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Opinion
How Tostitos could've scored on its Super Bowl push with an extra dash of personalization
Here are three ways the chip brand could have taken its latest campaign to the next level, according to SundaySky's Eric Porres.
By Eric Porres • Feb. 1, 2018 -
Facebook ads cost 43% more in Q4 as users spent less time on site
Several changes to which content users see are already having a significant impact on the social network.
By Chantal Tode • Feb. 1, 2018 -
Amazon's full Super Bowl spot swaps Alexa for cadre of celebs
Gordon Ramsay, Cardi B, Rebel Wilson and more fill in for the digital assistant via special headsets the company says are just a prop and not a new product.
By Erica Sweeney • Feb. 1, 2018 -
Column
Campaign Trail: Who will score a digital marketing touchdown at Super Bowl LII?
With in-game, 30-second spots now costing an average of more than $5 million, brands are getting smarter with mobile, social and creative to wring the most bang out of their buck.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 1, 2018 -
PepsiCo spurs fans to join Doritos-Mountain Dew feud via Snapchat challenge
An exclusive Super Bowl lens records performances inspired by a spot depicting a lip-sync rap battle between Morgan Freeman and Peter Dinklage.
By Erica Sweeney • Jan. 31, 2018 -
Alibaba courts global audience with Winter Olympics push centered on small things
The Chinese giant, a new partner with the IOC, will run digital and social ads in the U.S. and U.K. that spotlight how even little feats can lead to greatness.
By Peter Adams • Jan. 30, 2018 -
Jack in the Box spars with Martha Stewart on social media for Super Bowl play
The campaign will also include a test of six-second ads deployed on a regional basis to address consumers' shorter attention spans.
By Erica Sweeney • Jan. 30, 2018 -
Kraft to build Super Bowl ad in near real-time on game day
The brand's first-ever in-game spot will showcase social media posts depicting how various families share their Super Bowl experience together.
By Chantal Tode • Jan. 29, 2018 -
Febreze's Super Bowl campaign features man whose #BleepDontStink
The P&G brand hosted a pre-game party to introduce the campaign, which included a 60-second extended version of its mockumentary-style TV spot.
By Erica Sweeney • Jan. 29, 2018 -
Cryptojackers target Google DoubleClick ads
Perpetrators of digital ad fraud have noticed the growing popularity of cryptocurrency and developed ways to mine it in a relatively new form of abuse.
By Erica Sweeney • Jan. 29, 2018 -
Alexa loses her voice in Amazon Super Bowl tease featuring Jeff Bezos
The 30-second video suggests changes might be coming to the digital assistant soon, which could pique viewer interest ahead of the big game on Feb. 4.
By Erica Sweeney • Jan. 29, 2018 -
Mercedes-Benz readies 'hands on a hardbody' mobile game and Super Bowl contest
The luxury carmaker will test how long viewers can keep a finger pressed on a streaming video of a car in the "Last Fan Standing" giveaway.
By Robert Williams • Jan. 26, 2018 -
Taco Bell weaves a 'Web of Fries' in fake film trailer
To launch Nacho Fries, the company hosted an immersive premiere in New York City, for which fans could make reservations.
By Erica Sweeney • Jan. 26, 2018 -
Opinion
The top digital video ad question of 2018: Swipe or stay?
As marketers evaluate what they should stop, start and continue doing in the months ahead, it's time to end these six bad habits, writes SundaySky's Guy Atzmon.
By Guy Atzmon • Jan. 25, 2018 -
95% of brand execs say live video is key to their 2018 strategies
Live video is growing, with 60% of brand and retail marketers planning to pilot live e-commerce sales for the first time this year, a study found.
By Erica Sweeney • Jan. 25, 2018 -
Gap launches 'Logo Remix' collection with original film and music
The brand is tapping its roots with a nostalgia-heavy campaign ahead of the Grammys to remind consumers of its iconic place in Americana.
By Erica Sweeney • Jan. 25, 2018 -
Burger King acts out impact of net neutrality repeal
A video depicting the in-store prank was released on social media, and the company is also asking customers to sign a Change.org petition.
By Erica Sweeney • Jan. 25, 2018 -
Natural Light offers to pay down college debt in regional Super Bowl ad
The Anheuser-Busch brand asks consumers to post a video on social media describing their "inspiration for going to college" with the hashtag #NattyStories.
By Natalie Black (Koltun) • Jan. 24, 2018 -
Netflix plans 54% marketing spend increase
Digital is likely to be a focus of the investment, including ad-supported video on Facebook and YouTube.
By Erica Sweeney • Jan. 24, 2018 -
M&M's dips Danny DeVito in a pool of chocolate for Super Bowl ad tease
The full spot was screened early for film critics, whose reactions were shared by the Mars brand on social media during the Critics' Choice Awards.
By Erica Sweeney • Jan. 24, 2018 -
Mastercard spotlights aspiring musicians in Grammys push
Part of a #StartSomethingPriceless platform launched earlier this month, the full effort includes a music video starring SZA along with a pop-up event where visitors can press their own vinyl.
By Erica Sweeney • Jan. 24, 2018 -
Snapchat Stories leap from mobile to desktop for first time
The notoriously insular app will allow users to share some content online amid a larger design overhaul and as parent company Snap struggles to find growth.
By Peter Adams • Jan. 23, 2018 -
USA Today debuts AARP-sponsored content series about 1968
The yearlong project integrates long-form stories, podcasts and more to cover the most notable events from a pivotal year in U.S. history.
By Erica Sweeney • Jan. 23, 2018
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