TV ad space may not recover from current slump, analysts say

Ad sales on the channel dropped 7.8% to $61.8 billion in 2017, the steepest decline in at least the past 20 years outside of a recession.

By Erica Sweeney • Feb. 15, 2018

Publicis plans new Berlin-based agency after landing Mercedes-Benz

It's a big win that suggests the agency holding group's digital transformation is taking hold. 

By Erica Sweeney • Feb. 14, 2018

Honda awards personalized video trophies on Facebook, Twitter

Three layers of targeting help the automaker deliver the most relevant of 76 contextually focused nomination videos to each user.

By Erica Sweeney • Feb. 13, 2018

Measuring digital video effectiveness is a minefield for brands

With so many measurement metrics, marketers must go back to basics and consider content's ability to deliver desired effects, writes LoopMe's CEO Stephen Upstone.

By Stephen Upstone • Feb. 13, 2018

What Unilever's CMO really said about Google and Facebook

No, the CPG giant isn't ditching the duopoly; quite the opposite, as the marketer urged his peers to double down on tech partnerships at the IAB's Annual Leadership Meeting this week. 

By Peter Adams • Feb. 13, 2018

Apple's short film shot on iPhone X goes viral in China

"3 Minutes" tugs at viewers' heartstrings and reeled in 68 million views ahead of the Chinese New Year.

By Erica Sweeney • Feb. 12, 2018

Nabisco snacks on Winter Olympics with TV spots, custom Twitter emojis

The campaign for Oreo, Ritz and Chips Ahoy! features two athletes and includes videos, patriotic snack recipes and a social media contest via #CantMissMoments.

By Erica Sweeney • Feb. 12, 2018

Will 2018 be a better year for ad agencies?

A new report suggests a rebound is coming, driven by a 4% to 5% increase in global ad spend and large advertisers giving more work to creative shops.

By Erica Sweeney • Feb. 12, 2018

GM, P&G and others cut Winter Olympics TV ad spending

Declining viewership, changes in media consumption, less buzz around the games and a move toward targeted and digital ad buying are some of the reasons marketers give for the cuts.

By Erica Sweeney • Feb. 12, 2018

PepsiCo will uncap Bubly sparkling water at the Oscars

Two spots scheduled to air during the awards show will showcase the new fizzy beverage's smile-centric packaging and "pop of personality."

By Erica Sweeney • Feb. 9, 2018

Study: Facebook and Google represent less than 5% of digital revenue for publishers

Digital Content Next research also found that Facebook surpassed YouTube as the highest revenue driver. 

By Erica Sweeney • Feb. 9, 2018

Chipotle sets eyes on addressable TV ads for 2018

Taking this route will let the fast-casual chain better target ads to existing or potential customers in a pivot back to more traditional platforms.

By Erica Sweeney • Feb. 8, 2018

Google, Snapchat add Olympics-themed video, VR and voice content

Snapchat's filters and augmented reality lenses give viewers a fun way to engage with the weeks-long event and drum up excitement on social media.

By Erica Sweeney • Feb. 8, 2018

Birchbox, Revolve test Instagram Collection ads

The campaigns blend videos and product catalogs, allowing consumers to shop and make purchases without leaving the platform.

By Erica Sweeney • Feb. 7, 2018

Olympics viewers can use TV remote to interact with some ads

NBC partnered with BrightLine for interactive video ads that provide access to fun facts about featured athletes like Shaun White.

By Erica Sweeney • Feb. 7, 2018

Walmart's Store No. 8 buys VR startup

The retail giant's acquisition of Spatialand, unlike most of its recent takeovers, is unlikely to move the needle on sales very much for the immediate future. 

By Daphne Howland • Feb. 6, 2018

CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry

Instead of only buying the rights to shows, the social giant wants to set up a system where creators upload their videos for free and earn a share of the ad revenue.

By Erica Sweeney • Feb. 6, 2018

Whole Foods launches first ad campaign under Amazon

The funny, quirky ads focused on shoppers are a departure for the grocer, which previously put a spotlight on the quality of products and the stories of those who made them.

By Erika Kincaid • Feb. 6, 2018

Report: Viacom plans to buy VidCon in push to court younger audiences

Founded in 2010, the annual conference is focused on content creators from platforms like YouTube who have predominantly young fans. 

By Erica Sweeney • Feb. 6, 2018

The final score: Meet the advertising winners and losers from Super Bowl LII

Advertising's big night included some surprises, celebrity hijinks and, yes, another big ad blackout. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018

M&M's extends Super Bowl push with 6- and 15-second pre-roll ads

After taking the past three years off, the candy brand embraced a "go big or go home" strategy for Super Bowl LII.

By Erica Sweeney • Feb. 5, 2018

By the numbers: A look at Super Bowl LII marketing data

It is looking like this year's game could have the second highest ad revenue in history after 2017.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018

Google: Watch time for YouTube sports highlights jumps 80%

Over the past year, there has been a 50% increase in time spent watching funny sports videos and a 60% increase in watch time for interview sports content.

By Erica Sweeney • Feb. 5, 2018

Bud Light debuts Super Bowl Snapchat filters, final chapter of 'dilly dilly'

The beer brand will rotate animated filters with "dilly dilly" signs and clinking bottles, along with geotargeted ones for the game's winning and losing cities.

By Erica Sweeney • Feb. 2, 2018

Report: Pepsi will launch VR experience around 2 iconic Super Bowl spots

The effort allows users to view the ads as if they were the stars, sources told Adweek.

By Erica Sweeney • Feb. 2, 2018