Video: Page 142
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Study: Political polarization, social activism cause major shift in customer loyalty
Brand Keys found that the presidential election and its aftermath have created far more value-infused and complicated paths-to-purchase for consumers.
By Erica Sweeney • Jan. 23, 2018 -
Deep Dive
Why Wix opted out of Super Bowl advertising despite a bigger marketing budget
Following three years of successful big game spots, the brand's CMO is now betting on digital to build exposure.
By Dianna Christe • Jan. 22, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Hyundai teases Super Bowl ad that will 'surprise millions'
The automaker repeats the theme of last year's "A Better Super Bowl" spot, where it surprised three American service members by virtually reuniting them with their families.
By Erica Sweeney • Jan. 22, 2018 -
Head & Shoulders chronicles Olympian's personal journey in lead-up to games
Freeskier Gus Kenworthy, often cited as the first openly gay action sports athlete, will be featured in 15-second spots and a content series from the P&G brand.
By Erica Sweeney • Jan. 22, 2018 -
Pringles showcases 'flavor stacking' in brand's first Super Bowl ad
Starring comedian Bill Hader, the ad builds on a broader program that encourages customers to create their own flavor combinations.
By Erica Sweeney • Jan. 19, 2018 -
Pampers encourages parents to share their babies' sleep personalities with #SleptLikeThis
The effort puts an infant-focused spin on the social media trend of #WokeUpLikeThis and features a BuzzFeed-esque online quiz with an educational component.
By Erica Sweeney • Jan. 19, 2018 -
Twitch signs multi-year content deal with top Disney Digital Network creators
Many are popular YouTube influencers who will now produce exclusive on-demand video content for Amazon's streaming service.
By Erica Sweeney • Jan. 19, 2018 -
Google takes tougher stance on ad eligibility for YouTube creators
Channel size, audience engagement and creator behavior will now be taken into account when determining who can run ads.
By Erica Sweeney • Jan. 18, 2018 -
Report: Facebook's News Feed changes could lead to fresh wave of influencer marketing
Influencer posts shared on the platform already show strong organic reach and engagement; a new feature hints at some of the opportunities for marketers in the space.
By Erica Sweeney • Jan. 18, 2018 -
Doritos and Mountain Dew square off in PepsiCo's joint Super Bowl spot
Depicting a showdown between Peter Dinklage and Morgan Freeman, the ad takes an innovative approach to big game marketing by doubling up on the brands.
By Erica Sweeney • Jan. 18, 2018 -
Skittles's Super Bowl ad is so exclusive, only 1 person will ever see it
The brand will live stream the lucky fan's reaction to the ad on Facebook and release several teasers about the campaign.
By Erica Sweeney • Jan. 17, 2018 -
Deep Dive
CES 2018 in review: The biggest takeaways for marketers
Missed the annual gadget fest? No problem. Marketing Dive's got the lowdown on what happened in Vegas.
By Shane Schick • Jan. 17, 2018 -
Tostitos generates personalized Super Bowl party invites starring Alfonso Ribeiro
A video platform called "Super Bowl Ads for All" features iconic big game themes like talking babies and puppies that can be remixed into hundreds of different combinations.
By Erica Sweeney • Jan. 17, 2018 -
Opinion
How marketers can tap into consumers' growing demand for video content
Oded Edelman, president and co-founder of retailer James Allen, offers seven tips for staying in the mindset of customers to reach them on relevant channels and drive business goals.
By Oded Edelman • Jan. 16, 2018 -
Facebook promises more community, fewer brand posts in significant shift
For marketers, the news means a reduction in reach on the social media network but could lead to higher-quality engagements.
By Chantal Tode • Jan. 12, 2018 -
Report: Google plans to screen YouTube videos for premium advertisers
The move follows a number of controversies around inappropriate content, most recently a video from one of the platform's most popular creators, Logan Paul.
By Erica Sweeney • Jan. 12, 2018 -
Pepsi reboots iconic Cindy Crawford spot with global 'Generations' campaign
The effort, which also includes bringing back the brand's vintage packaging and loyalty program, kicks off in full during Super Bowl LII.
By Erica Sweeney • Jan. 12, 2018 -
Column
Campaign Trail: Ikea's pee ad; Diet Coke courts millennials; Adidas's kicks access public transit
The Swedish retailer's pregnancy test stunt takes the ad world by storm, while new sneakers come embedded with an annual subway pass and a refreshed soda brand still feels flat.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Jan. 12, 2018 -
PepsiCo pits NFL legends in cooking challenge for Super Bowl push
Three contestants made dishes from the brand's products, with the winning creation earning a spot on Buffalo Wild Wings's Minneapolis menu for game day weekend.
By Erica Sweeney • Jan. 11, 2018 -
PeopleTV expands Twitter live streaming with new series 'The Chatter'
Viewers can engage with the news show in real time through tweets, questions and polls, while advertising sponsorships and integration opportunities will be available to marketers.
By Erica Sweeney • Jan. 11, 2018 -
Cheetos champions new dance craze in support of USA Curling team
The brand created a music video inspired by "Teach Me How to Dougie" to raise awareness for the lesser-known Winter Olympic sport.
By Erica Sweeney • Jan. 10, 2018 -
Report: Details emerge on Facebook's planned video chat device
The Portal hardware will not be focused on an AI assistant like Alexa but instead on video communications between friends and family.
By Erica Sweeney • Jan. 10, 2018 -
Study: Super Bowl advertisers see sustained post-game sales boost
The boost was especially apparent for sole advertisers in a specific product category, like AB InBev's Budweiser.
By Erica Sweeney • Jan. 9, 2018 -
Viacom acquires influencer marketing company Whosay
The deal helps the media conglomerate expand into emerging digital platforms and go after next-generation solutions, two key focus areas for 2018.
By Erica Sweeney • Jan. 9, 2018 -
Allstate's 'Mayhem' falls short of his New Year's goals in latest ad
In a spot that debuted around Monday's College Football Playoff National Championship, the brand mascot quickly broke his resolutions for 2018.
By Natalie Black (Koltun) • Jan. 9, 2018
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