Google debuts real-time trigger to link digital, TV efforts

Marketers during the Super Bowl could use the tool to trigger a video ad following the airing of their TV spot or mere moments after a player scores a touchdown. 

By Erica Sweeney • Feb. 1, 2018

How Tostitos could've scored on its Super Bowl push with an extra dash of personalization

Here are three ways the chip brand could have taken its latest campaign to the next level, according to SundaySky's Eric Porres.

By Eric Porres • Feb. 1, 2018

Facebook ads cost 43% more in Q4 as users spent less time on site

Several changes to which content users see are already having a significant impact on the social network.

By Chantal Tode • Feb. 1, 2018

Amazon's full Super Bowl spot swaps Alexa for cadre of celebs

Gordon Ramsay, Cardi B, Rebel Wilson and more fill in for the digital assistant via special headsets the company says are just a prop and not a new product. 

By Erica Sweeney • Feb. 1, 2018

Campaign Trail: Who will score a digital marketing touchdown at Super Bowl LII?

With in-game, 30-second spots now costing an average of more than $5 million, brands are getting smarter with mobile, social and creative to wring the most bang out of their buck. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 1, 2018

PepsiCo spurs fans to join Doritos-Mountain Dew feud via Snapchat challenge

An exclusive Super Bowl lens records performances inspired by a spot depicting a lip-sync rap battle between Morgan Freeman and Peter Dinklage. 

By Erica Sweeney • Jan. 31, 2018

Alibaba courts global audience with Winter Olympics push centered on small things

The Chinese giant, a new partner with the IOC, will run digital and social ads in the U.S. and U.K. that spotlight how even little feats can lead to greatness.

By Peter Adams • Jan. 30, 2018

Jack in the Box spars with Martha Stewart on social media for Super Bowl play

The campaign will also include a test of six-second ads deployed on a regional basis to address consumers' shorter attention spans. 

By Erica Sweeney • Jan. 30, 2018

Kraft to build Super Bowl ad in near real-time on game day

The brand's first-ever in-game spot will showcase social media posts depicting how various families share their Super Bowl experience together. 

By Chantal Tode • Jan. 29, 2018

Febreze's Super Bowl campaign features man whose #BleepDontStink

The P&G brand hosted a pre-game party to introduce the campaign, which included a 60-second extended version of its mockumentary-style TV spot.  

By Erica Sweeney • Jan. 29, 2018

Cryptojackers target Google DoubleClick ads

Perpetrators of digital ad fraud have noticed the growing popularity of cryptocurrency and developed ways to mine it in a relatively new form of abuse. 

By Erica Sweeney • Jan. 29, 2018

Alexa loses her voice in Amazon Super Bowl tease featuring Jeff Bezos

The 30-second video suggests changes might be coming to the digital assistant soon, which could pique viewer interest ahead of the big game on Feb. 4.

By Erica Sweeney • Jan. 29, 2018

Mercedes-Benz readies 'hands on a hardbody' mobile game and Super Bowl contest

The luxury carmaker will test how long viewers can keep a finger pressed on a streaming video of a car in the "Last Fan Standing" giveaway. 

By Robert Williams • Jan. 26, 2018

Taco Bell weaves a 'Web of Fries' in fake film trailer

To launch Nacho Fries, the company hosted an immersive premiere in New York City, for which fans could make reservations.

By Erica Sweeney • Jan. 26, 2018

The top digital video ad question of 2018: Swipe or stay?

As marketers evaluate what they should stop, start and continue doing in the months ahead, it's time to end these six bad habits, writes SundaySky's Guy Atzmon.

By Guy Atzmon • Jan. 25, 2018

95% of brand execs say live video is key to their 2018 strategies

Live video is growing, with 60% of brand and retail marketers planning to pilot live e-commerce sales for the first time this year, a study found.

By Erica Sweeney • Jan. 25, 2018

Gap launches 'Logo Remix' collection with original film and music

The brand is tapping its roots with a nostalgia-heavy campaign ahead of the Grammys to remind consumers of its iconic place in Americana.

By Erica Sweeney • Jan. 25, 2018

Burger King acts out impact of net neutrality repeal

A video depicting the in-store prank was released on social media, and the company is also asking customers to sign a Change.org petition.

By Erica Sweeney • Jan. 25, 2018

Natural Light offers to pay down college debt in regional Super Bowl ad

The Anheuser-Busch brand asks consumers to post a video on social media describing their "inspiration for going to college" with the hashtag #NattyStories.

By Natalie Black (Koltun) • Jan. 24, 2018

Netflix plans 54% marketing spend increase

Digital is likely to be a focus of the investment, including ad-supported video on Facebook and YouTube.

By Erica Sweeney • Jan. 24, 2018

M&M's dips Danny DeVito in a pool of chocolate for Super Bowl ad tease

The full spot was screened early for film critics, whose reactions were shared by the Mars brand on social media during the Critics' Choice Awards. 

By Erica Sweeney • Jan. 24, 2018

Mastercard spotlights aspiring musicians in Grammys push

Part of a #StartSomethingPriceless platform launched earlier this month, the full effort includes a music video starring SZA along with a pop-up event where visitors can press their own vinyl. 

By Erica Sweeney • Jan. 24, 2018

Snapchat Stories leap from mobile to desktop for first time

The notoriously insular app will allow users to share some content online amid a larger design overhaul and as parent company Snap struggles to find growth.

By Peter Adams • Jan. 23, 2018

USA Today debuts AARP-sponsored content series about 1968

The yearlong project integrates long-form stories, podcasts and more to cover the most notable events from a pivotal year in U.S. history.

By Erica Sweeney • Jan. 23, 2018

Study: Political polarization, social activism cause major shift in customer loyalty

Brand Keys found that the presidential election and its aftermath have created far more value-infused and complicated paths-to-purchase for consumers.

By Erica Sweeney • Jan. 23, 2018