Video: Page 143
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Allstate's 'Mayhem' falls short of his New Year's goals in latest ad
In a spot that debuted around Monday's College Football Playoff National Championship, the brand mascot quickly broke his resolutions for 2018.
By Natalie Black (Koltun) • Jan. 9, 2018 -
Universal asks fans to recreate classic 'Jurassic Park' scenes for film's 25th anniversary
The studio will share compilations of the most original user-generated content on the "Jurassic World" website and YouTube, Facebook and Instagram pages.
By Erica Sweeney • Jan. 8, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Why brands will go to extremes — lengthwise — with digital video in 2018
Marketers will continue to experiment and push boundaries as they look to address growing online consumption.
By Kayla Matthews • Jan. 8, 2018 -
Pizza Hut sponsors NCAA on-field delivery dash to unlock deal for fans
The matchup is the second installment of the "Pizza Hut Rivalry Challenges," with more planned for 2018.
By Erica Sweeney • Jan. 5, 2018 -
JPMorgan Chase develops algorithm for brand-safe ad placement on YouTube
Frustration with the video platform's sluggish response to concerns over ad placements prompted the bank brand to take matters into its own hands.
By Erica Sweeney • Jan. 5, 2018 -
IAB, 4A's release addendum around long-form video
The first update to the terms and conditions since 2009 reflects marketers' need for standards for video content that's eight minutes or longer in duration.
By Erica Sweeney • Jan. 5, 2018 -
Kraft rewards UGC to support hockey communities
The fourth annual Hockeyville program adds the ability to earn points for uploading content and interacting on social media.
By Erica Sweeney • Jan. 3, 2018 -
Bud Light's nonsensical 'dilly dilly' becomes viral success
Can the phenomenon, echoing the ubiquity of Budweiser's "Whassup?" tagline, steer a sales turnaround for the struggling brand?
By Erica Sweeney • Jan. 2, 2018 -
Allstate's 'Mayhem' makes a New Year's resolution in fresh campaign
The insurance company released six TV spots and digital and social media efforts ahead of the Allstate Sugar Bowl on Jan. 1.
By Natalie Black (Koltun) • Dec. 29, 2017 -
Opinion
Singing 'Auld Lang Syne' to old TV ad ideas
Cries over the death of TV are overblown, writes TVSquared's Kevin O'Reilly. But that doesn't mean the industry should stop innovating.
By Kevin O'Reilly • Dec. 29, 2017 -
Study: Cause-driven Gen Zers expect a lot from brands
The younger generation is likely to be a bigger driver of shifting tech use than millennials.
By Erica Sweeney • Dec. 27, 2017 -
Steven Soderbergh's mysterious 'Mosaic' hints at mobile's choose-your-own adventure potential
True to its title, the free app lets viewers pick different stories and points-of-view to pursue and replay, along with providing bits of auxiliary media like PDFs.
By Peter Adams • Dec. 26, 2017 -
Study: Starbucks takes crown for holiday video views
The coffee-centric QSR’s holiday video has more than double the views of the entry from H&M, which is in second place.
By David Kirkpatrick • Dec. 22, 2017 -
Deep Dive
How Amazon's data trove gives Prime Video an edge in marketing shows
In an interview with Marketing Dive, Amazon Studios' head of marketing discusses how the platform breaks through in a crowded marketplace.
By Dianna Christe • Dec. 22, 2017 -
IAB: Digital ad spending jumped 23% in first half of 2017
The news is good for the digital marketing landscape, suggesting it is weathering a tumultuous year just fine.
By David Kirkpatrick • Dec. 21, 2017 -
Column
Campaign Trail: Brands say happy holidays with nostalgia, airline Santa and boozy caroling
Captain Morgan and EasyJet deploy costumed ambassadors to spread good cheer, while Toys R Us hearkens back to the golden days before its bankruptcy.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 21, 2017 -
KFC hires unknown actor to fill the Colonel's shoes
There's a particular purpose behind having Christopher Boyer, whose previous roles include "man in mattress store," portray the brand icon.
By David Kirkpatrick , Peter Adams • Dec. 21, 2017 -
Levi's debuts shoppable video for holiday gift inspiration
The brand merges an interactive digital experience with e-commerce to appeal to millennial and Gen Z consumers.
By David Kirkpatrick • Dec. 20, 2017 -
Amazon integrates video ad sales across its owned platforms, including Twitch
Marketers can buy ads across every Amazon-owned property where video ads appear, from Twitch to IMDb and Fire TV.
By David Kirkpatrick • Dec. 20, 2017 -
Burger King gift-wraps full restaurant for French super fan
The most active commenter on BK France's Facebook page received a holiday surprise, including his own parking spot, table, tray and Whopper packaging.
By David Kirkpatrick , Peter Adams • Dec. 20, 2017 -
Honda rolls out AR holiday card for hospitalized kids
The automaker is using the technology to create an immersive winter wonderland and deliver heartfelt messages.
By David Kirkpatrick , Chantal Tode • Dec. 19, 2017 -
Report: Facebook struggles to drive viewing on Watch
News Feed still provides the bulk of traffic to content produced for the premium video tab, one source told Ad Age.
By David Kirkpatrick • Dec. 19, 2017 -
Deep Dive
Can marketers unify to turn the tide against ad fraud in 2018?
It's not all about altruism: the bottom-line business benefits of combating bad actors online are attracting more brands, vendors and agencies to new solutions.
By Peter Adams • Dec. 19, 2017 -
PwC: Live sports keep viewers from cutting the cord
This will be a space to watch next year with big events like the Winter Olympic Games and the FIFA World Cup.
By Erica Sweeney • Dec. 18, 2017 -
Teleflora's 'Wall of Love' videos rack up more than 2M views
The out-of-home activation in Washington, DC was made of 1,000 floral bouquets passersby could remove and give away.
By David Kirkpatrick • Dec. 18, 2017
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