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Taco Bell provides a peek into not-so-secret 'Belluminati' society
Riffing on one of pop culture's favorite cabals, the campaign shows how the brand's dollar menu opens up access for consumers at little cost.
By David Kirkpatrick , Peter Adams • Dec. 18, 2017 -
Facebook tests pre-roll ads, shifts Ad Breaks to longer content
A series of announcements point to how the social media giant looks to better monetize video without annoying users.
By David Kirkpatrick • Dec. 15, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Pandora introduces ad-supported on-demand access without a subscription
A new feature could boost engagement for brands while also delivering real value for the music platform's millions of ad-supported users.
By Erica Sweeney • Dec. 14, 2017 -
Old Navy plans cross-platform integration for 'A Christmas Story Live!'
As the retail partner for the Fox broadcast, the brand will offer six-second spots and Facebook Live backstage access.
By David Kirkpatrick • Dec. 14, 2017 -
New content deals for Facebook, Twitch signal shifting entertainment and sports media landscape
A WWE series for Facebook Watch and minor league NBA games streamed on Amazon-owned Twitch include interactive elements not available on traditional channels like TV.
By David Kirkpatrick • Dec. 14, 2017 -
Deloitte: Live broadcasts, events to generate over $545B in revenue next year
The consultancy also foresees a big jump in AR engagement and consumers' willingness to pay for online media in 2018.
By David Kirkpatrick • Dec. 13, 2017 -
Forrester: YouTube is most popular social site for 12- to 17-year-olds
Facebook was the leader among U.S. youth in 2014, but Google's video service has now pulled far ahead.
By David Kirkpatrick • Dec. 13, 2017 -
L'Oreal's NYX brand partners with Samsung for in-store VR
Customers can shop and purchase beauty products in a new way.
By David Kirkpatrick • Dec. 12, 2017 -
PwC: Revenue from sports media to hit $78.5B by 2021
Media rights are also expected to grow an estimated 4% each year to hit $22.7 billion.
By David Kirkpatrick • Dec. 12, 2017 -
Forrester: Online ad revenue made a noticeable leap in Q3
After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter.
By David Kirkpatrick • Dec. 12, 2017 -
Bloomberg's 24-hour Twitter news network nears debut
Launching with six brand sponsors, TicToc will test users' appetites for the social media equivalent of a CNN.
By David Kirkpatrick , Peter Adams • Dec. 12, 2017 -
Budweiser's digital holiday card drives anti-drunk driving message, Prohibition trial
U.K. consumers who print out a digital Christmas card can redeem free samples of a new, non-alcoholic brew.
By David Kirkpatrick • Dec. 11, 2017 -
Accenture: Lack of personalization, consumer trust cost businesses $756B last year
Technology makes personalization easier, but marketers must walk a fine line between providing value and being creepy.
By David Kirkpatrick • Dec. 11, 2017 -
Report: YouTube creators lose up to 80% of monthly revenue amid brand safety push
The heavy impact might steer some to stop producing content for the platform altogether or migrate to rivals like Amazon's Twitch.
By David Kirkpatrick • Dec. 11, 2017 -
Campbell Soup, NowThis partner on video news food channel
The social video brand now publishes content across 11 verticals and also recently partnered with Chase.
By Erica Sweeney • Dec. 8, 2017 -
Report: YouTube and Facebook are rife with pirated NFL streams
As Facebook and others attempt to ramp up their digital sports content, the news could dent credibility with professional leagues.
By David Kirkpatrick • Dec. 7, 2017 -
Amazon promotes Prime series 'The Grand Tour' with interactive Twitch board game experience
"Battle Cars," designed like a life-sized Battleship but with exploding vehicles, attracted an estimated 3.3 million viewers.
By Peter Adams • Dec. 7, 2017 -
Study: Social media, content top marketers' list of tactics for 2018
A recent survey found that 93% of industry professionals will increase digital marketing budgets next year.
By David Kirkpatrick • Dec. 6, 2017 -
Google yanks YouTube from some Amazon devices in escalation of rivalry
The video platform has again been removed from the Echo Show and also Amazon Fire TVs, with Google citing a violation of its terms of services.
By David Kirkpatrick , Peter Adams • Dec. 6, 2017 -
Report: Market for short-form digital video crumbles
Facebook is reportedly the only remaining platform buying such content in bulk.
By David Kirkpatrick • Dec. 6, 2017 -
Disney moves away from dad stereotypes as audience attitudes shift
A growing number of marketers and industry groups are rethinking age-old depictions of consumers.
By Erica Sweeney • Dec. 5, 2017 -
Report: Facebook is ready to invest billions in sports streaming rights
The social media giant is reportedly looking to hire an executive to negotiate online-only partnerships and expand its sports content.
By David Kirkpatrick • Dec. 5, 2017 -
GroupM and Magna Global upgrade growth outlook, but marketers should temper expectations
Martin Sorrell, CEO of GroupM parent company WPP, recently recommended that marketers "contain any enthusiasm" despite what appear to be positive signs.
By David Kirkpatrick , Peter Adams • Dec. 5, 2017 -
Dive Awards
Executive of the Year: Marc Pritchard, P&G
Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry.
By Chantal Tode • Dec. 4, 2017 -
Facebook readies test of pre-roll video ads in Watch
By limiting the test to Watch, the company can explore new monetization strategies while sticking to its CEO's wish to keep the format out of News Feed.
By David Kirkpatrick • Dec. 4, 2017
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