Old Navy plans cross-platform integration for 'A Christmas Story Live!'

As the retail partner for the Fox broadcast, the brand will offer six-second spots and Facebook Live backstage access. 

By David Kirkpatrick • Dec. 14, 2017

New content deals for Facebook, Twitch signal shifting entertainment and sports media landscape

A WWE series for Facebook Watch and minor league NBA games streamed on Amazon-owned Twitch include interactive elements not available on traditional channels like TV. 

By David Kirkpatrick • Dec. 14, 2017

Deloitte: Live broadcasts, events to generate over $545B in revenue next year

The consultancy also foresees a big jump in AR engagement and consumers' willingness to pay for online media in 2018. 

By David Kirkpatrick • Dec. 13, 2017

Forrester: YouTube is most popular social site for 12- to 17-year-olds

Facebook was the leader among U.S. youth in 2014, but Google's video service has now pulled far ahead. 

By David Kirkpatrick • Dec. 13, 2017

L'Oreal's NYX brand partners with Samsung for in-store VR

Customers can shop and purchase beauty products in a new way. 

By David Kirkpatrick • Dec. 12, 2017

PwC: Revenue from sports media to hit $78.5B by 2021

Media rights are also expected to grow an estimated 4% each year to hit $22.7 billion. 

By David Kirkpatrick • Dec. 12, 2017

Forrester: Online ad revenue made a noticeable leap in Q3

After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter. 

By David Kirkpatrick • Dec. 12, 2017

Bloomberg's 24-hour Twitter news network nears debut

Launching with six brand sponsors, TicToc will test users' appetites for the social media equivalent of a CNN. 

By David Kirkpatrick , Peter Adams • Dec. 12, 2017

Budweiser's digital holiday card drives anti-drunk driving message, Prohibition trial

U.K. consumers who print out a digital Christmas card can redeem free samples of a new, non-alcoholic brew. 

By David Kirkpatrick • Dec. 11, 2017

Accenture: Lack of personalization, consumer trust cost businesses $756B last year

Technology makes personalization easier, but marketers must walk a fine line between providing value and being creepy. 

By David Kirkpatrick • Dec. 11, 2017

Report: YouTube creators lose up to 80% of monthly revenue amid brand safety push

The heavy impact might steer some to stop producing content for the platform altogether or migrate to rivals like Amazon's Twitch.

By David Kirkpatrick • Dec. 11, 2017

Campbell Soup, NowThis partner on video news food channel

The social video brand now publishes content across 11 verticals and also recently partnered with Chase.

By Erica Sweeney • Dec. 8, 2017

Report: YouTube and Facebook are rife with pirated NFL streams

As Facebook and others attempt to ramp up their digital sports content, the news could dent credibility with professional leagues. 

By David Kirkpatrick • Dec. 7, 2017

Amazon promotes Prime series 'The Grand Tour' with interactive Twitch board game experience

"Battle Cars," designed like a life-sized Battleship but with exploding vehicles, attracted an estimated 3.3 million viewers.

By Peter Adams • Dec. 7, 2017

Study: Social media, content top marketers' list of tactics for 2018

A recent survey found that 93% of industry professionals will increase digital marketing budgets next year. 

By David Kirkpatrick • Dec. 6, 2017

Google yanks YouTube from some Amazon devices in escalation of rivalry

The video platform has again been removed from the Echo Show and also Amazon Fire TVs, with Google citing a violation of its terms of services. 

By David Kirkpatrick , Peter Adams • Dec. 6, 2017

Report: Market for short-form digital video crumbles

Facebook is reportedly the only remaining platform buying such content in bulk.

By David Kirkpatrick • Dec. 6, 2017

Disney moves away from dad stereotypes as audience attitudes shift

A growing number of marketers and industry groups are rethinking age-old depictions of consumers.

By Erica Sweeney • Dec. 5, 2017

Report: Facebook is ready to invest billions in sports streaming rights

The social media giant is reportedly looking to hire an executive to negotiate online-only partnerships and expand its sports content.

By David Kirkpatrick • Dec. 5, 2017

GroupM and Magna Global upgrade growth outlook, but marketers should temper expectations

Martin Sorrell, CEO of GroupM parent company WPP, recently recommended that marketers "contain any enthusiasm" despite what appear to be positive signs.

By David Kirkpatrick , Peter Adams • Dec. 5, 2017

Executive of the Year: Marc Pritchard, P&G

Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry.

By Chantal Tode • Dec. 4, 2017

Facebook readies test of pre-roll video ads in Watch

By limiting the test to Watch, the company can explore new monetization strategies while sticking to its CEO's wish to keep the format out of News Feed.

By David Kirkpatrick • Dec. 4, 2017

Ads.txt is driving up online ad prices as adoption grows

Digital ad costs have increased since Nov. 8, most likely an indication that fraud is down. 

By David Kirkpatrick • Dec. 4, 2017

Disruptor of the Year: Amazon

Industry thought leaders have long positioned the company as a potential third major digital advertising force. A number of surprising moves this year and an expected $1.65 billion in ad revenue show it's getting there fast. 

By Peter Adams • Dec. 4, 2017

Fail of the Year: Pepsi's 'Jump In'

The Kendall Jenner-starring ad, intended to promote unity, achieved almost the exact opposite of its goal, plunging the brand to its lowest consumer perception levels in a decade. 

By Peter Adams • Dec. 4, 2017