Video: Page 152
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LinkedIn rolls out native video
At least one social media expert questioned why it took the platform so long.
By David Kirkpatrick • Aug. 23, 2017 -
Kind dumped 45K pounds of sugar in Times Square, but the message was anything but sweet
An out-of-home stunt serves as a stark reminder of how much added sugar children in the U.S. are eating every five minutes.
By David Kirkpatrick , Peter Adams • Aug. 23, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Where should retailers invest their shopping ad budgets this holiday season?
Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google.
By Maureen Alley and Chantal Tode • Aug. 23, 2017 -
Can a brand revamp help ESPN hook new viewers?
The sports cable network is working with the agency Droga5 on a marketing push intended to win over a more diverse audience.
By David Kirkpatrick , Peter Adams • Aug. 23, 2017 -
Report: Will Facebook Live's piracy problem dent its video credibility?
The presence of unofficial NFL and MLB streams might be off-putting to the media companies Facebook needs to win over to sustain its pivot into video.
By David Kirkpatrick • Aug. 22, 2017 -
Playtex leverages influencers for body-positive social push
The brand's research found 78% of women are more likely to spread positivity when they feel good about themselves.
By David Kirkpatrick • Aug. 21, 2017 -
Deep Dive
2 audience studies highlight attention-grabbing digital strategies
Researchers at the ARF Audience Insights conference reveal how AIG optimizes Facebook targeting and what makes for a tweetable Super Bowl ad.
By Chantal Tode • Aug. 21, 2017 -
Facebook unveils in-stream ads to monetize video content, new Watch tab
The social platform also announced an initiative to battle video clickbait.
By David Kirkpatrick , Peter Adams • Aug. 18, 2017 -
P&G's #LikeAGirl takes on girls' fear of failure
The Always campaign returns after a survey found 70% of girls report avoiding trying things during puberty because they are afraid to fail.
By David Kirkpatrick • Aug. 18, 2017 -
GroupM revamps digital ad viewability standards to account for news feeds
WPP's ad-buying group announced that marketers including Unilever, Campbell Soup Company and Subway support the move.
By David Kirkpatrick , Chantal Tode • Aug. 18, 2017 -
Bud Light, PepsiCo kick off NFL marketing season with Snapchat-ready packaging
The two brands are running slightly varied themes on the same concept.
By David Kirkpatrick , Peter Adams • Aug. 18, 2017 -
Report: Apple bankrolls video programming aspirations with $1B investment
The budget will go toward both original content as well as buying the rights to existing properties.
By David Kirkpatrick • Aug. 17, 2017 -
Study: Brands exercise more control over digital advertising
The report puts some numbers behind a trend that has been evident in 2017.
By David Kirkpatrick • Aug. 17, 2017 -
Tostitos introduces 'lucky' packaging to show off NFL team traditions
Bags will feature team logos and depictions of specific rituals and lucky charms, along with Snapcodes to unlock digital content.
By David Kirkpatrick • Aug. 17, 2017 -
ANA, Digital Content Next partner to optimize programmatic spending
The organizations are supporting TrustX, a programmatic marketplace with a mission to restore trust, transparency and economic value to the supply chain.
By David Kirkpatrick • Aug. 17, 2017 -
Hyatt promotes message of unity in video short commemorating civil rights
Fifty years ago, Hyatt Regency Atlanta became one of the first hotels in the city to accommodate leaders of the movement.
By David Kirkpatrick , Peter Adams • Aug. 17, 2017 -
Report: Verizon returns to YouTube after 5-month boycott
But is the brand back due to a safer advertising environment or because there are almost no other premium digital video offerings of comparable scale?
By David Kirkpatrick • Aug. 16, 2017 -
Ad market expands 5% as spending by Amazon, Google jumps
The growth happened in spite of "mass market weakness" and declines in major national media, including TV.
By David Kirkpatrick • Aug. 16, 2017 -
Marriott launches category marketing strategy with 'Golden Rule' campaign
For the first time, four of the hospitality giant's brands come together under a single marketing program.
By David Kirkpatrick , Chantal Tode • Aug. 15, 2017 -
Google's Universal App Campaigns will soon replace all AdWords app install ads
Leveraging machine learning, Universal App Campaigns analyze signal combinations in real-time to drive higher conversions.
By David Kirkpatrick • Aug. 15, 2017 -
Report: TV networks, cutting back ad loads, see falling revenue
Ad buyers told The Wall Street Journal that the results of the strategy, intended to bolster business, are "inconclusive" for now.
By David Kirkpatrick , Peter Adams • Aug. 15, 2017 -
Study: In-app ad spending to hit $201B by 2021
Mobile now accounts for 51% of total digital ad spend.
By David Kirkpatrick • Aug. 14, 2017 -
With progress made on brand safety, Google plans more granular ad filters
Beyond blocking violence and nudity, the platform will now allow advertisers to avoid categories like political satire.
By David Kirkpatrick , Peter Adams • Aug. 14, 2017 -
Facebook acquires video editing startup to strengthen AR/VR tool kit
Fayteq's technology allows for the addition and removal of objects in video content.
By David Kirkpatrick , Peter Adams • Aug. 14, 2017 -
Fox finds value in showing fewer TV ads
Peeling back the number of commercials is meant to create a less interruptive viewing experience and give the ads that do air more impact.
By David Kirkpatrick , Peter Adams • Aug. 14, 2017
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