Report: Amazon meets with advertising insiders for more direct strike at YouTube

The e-commerce giant reportedly wants to develop ad programs that are more brand-friendly than what YouTube offers. 

By David Kirkpatrick • Oct. 10, 2017

KFC's Col. Sanders is a playable character in 'WWE 2K18'

A virtual version of the brand icon will showdown with his rival in an event broadcast on WWE's official YouTube gaming channel.

By David Kirkpatrick • Oct. 10, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Mercedes-Benz weaves 'Justice League' stories into Instagram comics

The automaker's marketing around the upcoming film also includes TV, print, online and OOH advertising.

By David Kirkpatrick , Chantal Tode • Oct. 9, 2017

Sally Hansen reverses gender norms in 'Shetopia'

A two-minute short film depicts a world where self-made women are leaders in the Coty brand's first global campaign.

By David Kirkpatrick • Oct. 6, 2017

P&G's Pritchard says digital ad transformation is 'two-thirds complete'

After shaking up the online ad industry in January with some tough ultimatums, the exec says MRC accreditation remains the key hurdle. 

By David Kirkpatrick • Oct. 6, 2017

Jeep spotlights young women artists in new music-centric campaign

Halsey and three other up-and-comers are at the center of a multichannel "Release Your Renegade" push.  

By David Kirkpatrick • Oct. 6, 2017

Study: Brands play a role in breaking gender stereotypes

Thirty-six percent of consumers said they liked a brand more when its ads went against stereotypes, and 25% said they'd be more likely to buy from it.

By David Kirkpatrick • Oct. 5, 2017

Study: Q3 breakthrough video ads feature compassion, kindness and ingenuity

Overall, viewers preferred ads focused on storytelling, with strong visuals and uplifting messages.

By David Kirkpatrick • Oct. 5, 2017

Facebook Watch, despite promising early viewership, lags behind the competition

A study found average viewing time on the new feature is 23 seconds even though its content can run up to 20 minutes long. 

By David Kirkpatrick • Oct. 5, 2017

Google ramps up advertising for YouTube TV, Google Express as Amazon threat looms

As Amazon's successes continue with streaming content and e-commerce, Google is leaning on ads and some big partners like Walmart and the MLB to boost competing services. 

By David Kirkpatrick • Oct. 4, 2017

Study: 75% of tech marketers report making 3x more content this year

Nearly half cited a lack of subject matter expertise as a barrier to crafting high-quality content. 

By David Kirkpatrick • Oct. 4, 2017

Dunkin' resurrects an old meme to promote Halloween doughnut designs

Dancing Pumpkin Man, who became a viral hit in 2009, is drumming up interest for the chain's first-ever Halloween-themed icing. 

By David Kirkpatrick • Oct. 4, 2017

7 critical lessons for marketers from Advertising Week

There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 3, 2017

Amazon's first streamed NFL game surpassed Twitter's viewership last year

Its 372,000 viewers topped Twitter's average of 266,000, but paled next to TV's numbers.

By David Kirkpatrick • Oct. 2, 2017

Audi sends in the clowns to highlight vehicle safety features

The brand is testing how to balance efficiency with storytelling through a partnership with Google Doubleclick's Unskippable Labs.

By David Kirkpatrick • Oct. 2, 2017

Study: Social media a potential revenue source for local TV stations

Branded social media pages get enough traffic to make ads an effective revenue generator as broadcast reach dwindles. 

By David Kirkpatrick • Oct. 2, 2017

Carnival launches OTT streaming channel

OceanView will be available on some of its cruise ships, along with Amazon Fire TV, Apple TV and Roku.

By David Kirkpatrick , Peter Adams • Sept. 29, 2017

YouTube exits Amazon's Echo Show

Google suddenly pulled its video platform from the device, citing technical hiccups that Amazon has contested.

By David Kirkpatrick • Sept. 28, 2017

Target is first to partner with NBCU for self-serve programmatic TV ads

The retailer will be able to use data about its e-commerce and email customers to buy ads on NBC networks and shows.

By David Kirkpatrick • Sept. 27, 2017

Facebook inks deal for NFL post-game highlights

The platform is paying for the rights to the content and will recoup its investment by serving ads during the video clips. 

By David Kirkpatrick • Sept. 27, 2017

Johnnie Walker releases 'Blade Runner 2049'-inspired whisky

The move pays homage to the brand's appearance in the original "Blade Runner" as the whisky of the future. 

By David Kirkpatrick • Sept. 26, 2017

Unilever evolves mobile and search to meet modern consumer needs

At Advertising Week, Keith Weed laid out the CPG giant's five-point framework of thinking about its marketing strategy.  

By Peter Adams • Sept. 26, 2017

YouTube rolls out slew of tools focused on personalization

One feature called Director Mix lets marketers spin potentially thousands of video ads from a single asset.

By David Kirkpatrick • Sept. 26, 2017

Patrón and filmmaker Guillermo del Toro launch gothic video short

The nearly three-minute video recreates the director's use of spiritual rebirth as a theme and the ominous feeling of his work.

By David Kirkpatrick • Sept. 25, 2017

Nielsen takes comScore to court over TV tech

The lawsuit is a move to stop comScore from using Nielsen’s technology to launch a TV-focused measurement service.

By David Kirkpatrick • Sept. 25, 2017