Video: Page 151
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Crown Royal airs first regular season NFL liquor ad
With "Hydrate Generously," the Diageo brand is taking advantage of recently loosened restrictions around liquor advertising on pro football broadcasts.
By David Kirkpatrick • Sept. 11, 2017 -
Agencies tap OpenSlate to audit YouTube brand safety
Omnicom and Publicis are among those depending more on independent reassurance of safe ad placement.
By David Kirkpatrick • Sept. 8, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Bloomingdale's, Cotton Inc. roll out 1-minute shoppable fashion show
The interactive video targets "Generation App" — millennials and Gen Z — by merging a unique digital experience with e-commerce.
By David Kirkpatrick • Sept. 8, 2017 -
Study: 61% of marketers report gaps in cross-device and cross-channel data
Kantar Millward Brown’s fourth annual Getting Media Right report found measuring and proving ROI is the biggest challenge facing marketers.
By David Kirkpatrick • Sept. 8, 2017 -
MediaRadar: 61% of publishers autoplay at least half of video ads
Major tech players' attempts to punish sites that support autoplay video suggest the format is on its way out, but adoption doesn't appear to be slowing.
By David Kirkpatrick • Sept. 7, 2017 -
Pepsi shows off end zone swagger with help from NFL stars
Antonio Brown and Joe Staley receive snarky sideline commentary from comedian Rob Corddry in a new campaign.
By David Kirkpatrick • Sept. 6, 2017 -
Google's AdSense tests monetizing sites with fewer ads, better targeting
The User First beta is an attempt from a major digital platform dependent on advertising sales for profits to prioritize users' needs.
By David Kirkpatrick , Chantal Tode • Sept. 5, 2017 -
Report: Amazon will track ads on NFL streams back to website activity
Touting superior measurement and targeting capabilities might bring more major brands into the platform's fold.
By David Kirkpatrick • Sept. 5, 2017 -
Honda courts multicultural millennials with new integrated Fit campaign
The brand is leveraging comedians, influencers and social media platforms to connect with the younger age group whose spending power keeps growing.
By David Kirkpatrick , Natalie Black (Koltun) • Sept. 5, 2017 -
Spotify drops head of original video and podcasts
The move signals the streaming service is reassessing its video strategy, which will be critical to monetization plans heading into a rumored IPO.
By David Kirkpatrick • Sept. 5, 2017 -
Deep Dive
3 trends shaping back-to-school marketing in 2017
ASMR, social influencers and Hollywood-like content emerge as key tactics that could steer strategy for the holidays as well.
By Kayla Matthews • Sept. 5, 2017 -
Fox brings 6-second TV ads to NFL broadcasts
First tested by the network at the Teen Choice Awards last month, the extra-short format might cut down on the amount of time taken up by commercial breaks.
By David Kirkpatrick , Peter Adams • Sept. 1, 2017 -
Burger King offers French fans 'mystery burgers' on the cheap
Fast-food diners can spend just two euros to play a game of roulette with the chain's 10 most iconic burger offerings.
By David Kirkpatrick • Sept. 1, 2017 -
Trade Desk, White Ops partner in groundbreaking approach to prevent ad fraud
While Google and others offer refunds for ads served to bots, The Trade Desk is promising to verify all impressions before they are purchased.
By David Kirkpatrick • Sept. 1, 2017 -
Converse debuts Twitter show with 'Game of Thrones' star
Maisie Williams, who plays Arya Stark on the hit HBO series, will host the first episode of "Public Access" on Sept. 5.
By David Kirkpatrick , Peter Adams • Sept. 1, 2017 -
Facebook's first slate of Watch programming includes Lonzo Ball show, more
Will offerings like "Ball in the Family," centered on the rising basketball star and his family, be a big enough draw to get the feature off the ground?
By David Kirkpatrick • Aug. 31, 2017 -
Diageo extends VR awareness effort to highlight dangers of binge drinking
A similar campaign last year around drunk driving garnered almost 14 million views for the alcoholic beverage giant's Johnnie Walker brand.
By David Kirkpatrick • Aug. 31, 2017 -
YouTube nabs W+K Portland exec for new brand strategy position
The agency's managing director Tom Blessington will become VP of brand, media and experiences for Google's video platform.
By David Kirkpatrick • Aug. 31, 2017 -
Dos Equis searches social media for the 'Most Interesting Fan of College Football'
Part of the brewer's long-running "Most Interesting Man" campaign, the effort will award one winner with a life-sized statue in the College Football Hall of Fame.
By David Kirkpatrick , Peter Adams • Aug. 31, 2017 -
Google debuts a more scalable AR platform as Apple's ARKit looms
Android smartphones will get greater AR capabilities through ARCore, giving marketers and developers a potential audience of millions.
By Robert Williams • Aug. 30, 2017 -
YouTube hits the refresh button with new logo, better optimized viewing experiences
The Google-owned video platform is touting how a range of video formats can now be successfully watched on almost any internet-connected device.
By David Kirkpatrick • Aug. 30, 2017 -
Google tests Chrome tool that mutes autoplay video
A new feature planned for the popular web browser silences entire webpages at the click of a button.
By David Kirkpatrick • Aug. 29, 2017 -
Verizon's VMA spot was almost entirely in Spanish
The untranslated TV ad is believed to be an industry first.
By David Kirkpatrick • Aug. 28, 2017 -
Amazon expands Influencer Program to court YouTube talent
Is it a bid to convince influencers to switch to its new social media platform Spark?
By David Kirkpatrick , Peter Adams • Aug. 28, 2017 -
KFC throws WWE stars in the ring to fight for the title of 'The Colonel'
The brand's second-consecutive year co-presenting SummerSlam raised the stakes.
By David Kirkpatrick • Aug. 24, 2017
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