Honda Civic Tour expands beyond live shows with TikTok videos from Future X

The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X.

By Robert Williams • July 21, 2022

Grey Goose, Uninterrupted get chatty in "The Shop" spinoff

The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.

By Sara Karlovitch • July 21, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

What to expect from Netflix's ad-supported tier

Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog. 

By Peter Adams • July 20, 2022

Amazon Business debuts first major campaign in grab at office supplies category

A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes. 

By Jessica Hammers • July 19, 2022

Toyota drives chatter for TikTok debut with creator-led dance challenge

Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.

By Peter Adams • July 18, 2022

The lifestyle of a successful virtual event

Similar to hosting an in-person event, hosting a successful virtual event is a major undertaking that requires ample planning and follow through.

July 18, 2022

Peloton's new ad stars nude Chris Meloni promoting its app

Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.

By Peter Adams • July 15, 2022

Netflix picks Microsoft as partner to build ad-supported streaming business

It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards.

By Peter Adams • July 13, 2022

CTV, digital video fall victim to inflation's toll on marketing budgets

Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up.

By Peter Adams • July 13, 2022

Amazon destigmatizes spending less on kids in back-to-school ads

Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation.

By Jessica Hammers • July 13, 2022

7 campaigns that transcended the turmoil of H1 2022

Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.

By Chris Kelly , Sara Karlovitch , Jessica Hammers • July 12, 2022

Disney boosts post-cookie offering with major Trade Desk integration

The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem. 

By Chris Kelly • July 12, 2022

Mike and Ike sweetens esports brand's bid at winning over Fortnite fans

The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.

By Peter Adams • July 12, 2022

IPG looks to streamline brand integrations in entertainment

UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

By Chris Kelly • July 11, 2022

Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal

The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.

By Peter Adams • July 11, 2022

WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts

A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.

By Peter Adams • July 8, 2022

E.l.f. appeals to gamers with themed line of beauty, skincare products

A limited-run Game Up collection is being promoted through a live arcade bar event that will be streamed on E.l.f.’s official Twitch channel.

By Peter Adams • July 7, 2022

Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'

The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus.

By Peter Adams • July 5, 2022

Coke, Lacoste see significant value for 'Stranger Things' product placements

Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.

By Sara Karlovitch • July 1, 2022

Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia

The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.

By Peter Adams • July 1, 2022

CMO of Amazon Prime Video, Studios exits at transitional moment for streaming

Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more.

By Peter Adams • June 29, 2022

HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'

The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.

By Robert Williams • June 23, 2022

How YouTube's brewing TikTok rivalry could impact mobile video strategies

Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account. 

By Robert Williams • June 23, 2022

Why NBCUniversal is adding emotion to its measurement framework

Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.

By Chris Kelly • June 23, 2022

AB InBev ends 33-year Super Bowl alcohol ad monopoly

While the brewer remains a league sponsor, it will no longer have exclusive rights to the big game, opening an opportunity for rivals like Molson Coors.  

By Sara Karlovitch • June 17, 2022