Video: Page 89
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Kmart Australia deploys AR furniture demos in programmatic web-based ads
Working with agency Universal McCann and vendor OmniVirt, the retailer breaks with the typically app-based approach to the immersive technology.
By Peter Adams • Aug. 6, 2019 -
Macy's back-to-school push debuts with Snapchat shopping, TikTok challenge
In its first ad campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.
By Robert Williams • Aug. 6, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Cord-cutting to jump 19% this year amid rising pay-TV bills, eMarketer forecasts
If cord-cutting persists at its current pace, the number of non-pay-TV households will overtake those with pay-TV in a few years.
By Robert Williams • Aug. 6, 2019 -
Microsoft buys PromoteIQ to help retailers build on-site ad programs
The deal opens up a potentially significant new arena for Microsoft with brand marketers — advertising to shoppers on e-commerce sites.
By Barry Levine • Aug. 6, 2019 -
Jack in the Box lets Snapchat users turn virtual burgers into reality
An AR experience gives customers a chance to win prizes, including seeing their virtual burger creations added to the chain's menu.
By Robert Williams • Aug. 5, 2019 -
Delta targets New Yorkers with 'small spaces' mobile videos
A docuseries showing how New Yorkers create livable spaces from cramped conditions is well suited for the confines of smartphone screens.
By Robert Williams • Aug. 5, 2019 -
Pinterest posts 62% revenue jump in 'blowout' Q2
After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.
By Peter Adams , Barry Levine • Aug. 2, 2019 -
Skittles' #DareTheRainbow challenge tests gag reflexes of Instagrammers
Packages of Zombie Skittles have a disguised piece of candy with a repulsive flavor.
By Robert Williams • Aug. 2, 2019 -
Chipotle smashes TikTok records with #GuacDance challenge
In TikTok's top branded challenge in the U.S. to date, the burrito chain saw 250,000 video submissions for its National Avocado Day dance-off.
By Robert Williams • Aug. 2, 2019 -
Ikea teams with Nat Geo for faux documentary on 'endangered sleep'
In a parody of "Planet Earth," the retailer promotes its products as solutions for better sleep.
By Barry Levine • Aug. 2, 2019 -
Column
Campaign Trail: Bumble illustrates how digital brands are powering an OOH renaissance
While many marketers work to reach on-the-go consumers via mobile, digital disruptors are leading renewed interest in a traditionally static medium.
By Natalie Black (Koltun) • Aug. 2, 2019 -
French's toasts National Mustard Day with on-brand ice cream flavor
Created with Coolhaus Ice Cream, mustard-flavored scoops will be available via a food truck, and the brand has shared the recipe online.
By Barry Levine • Aug. 1, 2019 -
Travel industry will overtake CPG in digital ad spending, eMarketer says
Mobile platforms are driving the expanded digital ad spending for travel and financial services companies.
By Robert Williams • Aug. 1, 2019 -
Courtesy of Athleta
Allyson Felix snubs Nike, signs with Athleta
The brand's first sponsored athlete was one in a group of women who criticized Nike for its treatment of pregnant athletes.
By Cara Salpini • July 31, 2019 -
Google expands app ad inventory on Discover, YouTube search and in-stream video
A new ad format in alpha testing also serves ads to users while their apps load, helping publishers generate more revenue.
By Peter Adams • July 31, 2019 -
Snickers lifts moods with mobile micro-gifting push from Walmart
The "Big Mood" campaign lets smartphone users send gift cards and personalized messages to someone by SMS or scanning a QR code in stores.
By Robert Williams • July 31, 2019 -
Coors Light breaks from past strategy in millennial-focused push
The MillerCoors brand says the "Made to Chill" campaign will reach 90% of 21- to 34-year-olds an average of nine times in August.
By Dianna Christe • July 31, 2019 -
Starbucks taps Bill Nye the Science Guy to explain nitro cold brew
Marketing firm Big Spaceship and Starbucks' in-house agency leverage '90s nostalgia to reach millennials through podcasts, TV ads and online videos.
By Barry Levine • July 30, 2019 -
Infiniti spins Instagram quiz into immersive driving experience
A "choose-your-own-adventure" campaign challenges users to react as quickly as they would in real-life performance driving.
By Robert Williams • July 30, 2019 -
Amazon's opening of Fire TV ad inventory to Dataxu, The Trade Desk has restrictions
At the time of the deal's announcement, Dataxu's CEO said it "changes everything" for CTV, but a new report outlines limits.
By Peter Adams • Updated Aug. 7, 2019 -
'Pokémon Go' stages OOH hack campaign in New York
The fictional Team Go Rocket altered "Pokémon Go" posters, billboards and digital ads throughout the city, challenging players to help restore order.
By Robert Williams • July 29, 2019 -
Pizza Hut, Snickers kick off EA's Madden NFL esports championship
Airing on Twitch and YouTube, the esports tournament is timed with the NFL Kickoff from Aug. 30 to Sept. 1.
By Robert Williams • July 29, 2019 -
Chipotle unwraps #GuacDance challenge on TikTok for Avocado Day
The guacamole-themed dance-off is its second challenge on the social app after a lid-flipping effort in May.
By Robert Williams • July 26, 2019 -
Twitter's ad refresh pays off in Q2, but slowdown could be coming
Monetizable Daily Active Users, a new audience metric reported in lieu of monthly active users, was up 14% year-over-year.
By Peter Adams • July 26, 2019 -
Catalina ties digital ads to real-world purchases across 700 audience segments
As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.
By Barry Levine • July 26, 2019
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