Agencies: Page 14

  • Group of executives looking over finances
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    IPG Q3 revenue below expectations

    Despite decreased client activity in tech and telecom, and macroeconomic concerns among marketers, the holding company sees positivity in its future.

    By Aaron Baar • Oct. 23, 2023
  • A side-by-side comparison of old General Mills Gushers with new packaging design against a yellow backdrop.
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    Retrieved from General Mills on October 18, 2023
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    How General Mills refreshed its fruit snack brands to fend off disruptors

    Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week.

    By • Oct. 19, 2023
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • VAB CEO Sean Cunningham at Advertising Week New York
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    Courtesy of AWNewYork
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    How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B

    In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency.

    By • Oct. 18, 2023
  • Jake from State Farm and Donna Kelce recreate one of Taylor Swift's viral moments
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    Courtesy of State Farm
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    Q&A

    State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt

    Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss how it partnered with agency Maximum Effort for a viral Swiftie play.

    By • Updated Oct. 18, 2023
  • TikTok's "Out of Phone" ad solution shown on RedBox.
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    Permission granted by TikTok
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    TikTok unveils Out of Phone OOH ad solution for brands

    L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.

    By Aaron Baar • Oct. 17, 2023
  • Business team meeting to conference, collaboration discussing working analyzing with financial data
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    Freedomz/Stock.adobe.com

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    Publicis extends winning streak as data-driven services provide windfall

    Epsilon grew revenue by 10.5% in Q3, a sign marketers continue to prioritize data offerings ahead of cookie deprecation.

    By • Oct. 16, 2023
  • Businessman touching an artificial intelligence-themed brain
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    Getty Images
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    Stagwell acquires Left Field Labs as it doubles down on AI transformation

    As part of the Constellation agency network, Left Field will help support efforts to transform digital marketing through AI.

    By Aaron Baar • Oct. 16, 2023
  • The TikTok app is displayed on an Apple iPhone.
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    Getty Images
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    How Meta, TikTok ad-free tiers could impact advertiser budgets

    Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.

    By • Oct. 12, 2023
  • Dentsu and VideoAmp logos
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    Courtesy of Dentsu
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    Dentsu, VideoAmp guarantee audience across major publishers

    In a major step for alternative currencies, advertisers' audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.

    By • Oct. 12, 2023
  • Coca-Cola's Coke Studio generative AI music studio.
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    Courtesy of The Coca-Cola Company
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    Why Momentum is betting machine learning can upgrade experiential

    Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact.

    By • Oct. 9, 2023
  • A person watches TV.
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    PMG sharpens CTV, OTT expertise with Camelot acquisition

    The deal provides PMG with “advanced expertise” in key areas like CTV and follows Camelot’s recent measurement partnership with iSpot.tv.

    By Aaron Baar • Oct. 9, 2023
  • Kraft Heinz's Ore-Ida after a recent rebrand
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    Courtesy of Kraft Heinz
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    Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world

    Developed with agency Johannes Leonardo, “Deliciously Predictable” includes revamped packaging and creative centered on the “excitement of certainty.”

    By • Oct. 6, 2023
  • Cottonelle Partners with Actor and Comedian Ken Jeong as Brand's First-Ever "Assvertiser"
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    Courtesy of Kimberly-Clark Corporation
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    Kimberly-Clark hands US media duties to Publicis amid digital transformation

    The ad-holding group will set up a new bespoke unit that draws on Publicis offerings including Epsilon, Spark Foundry and Profitero.

    By • Oct. 2, 2023
  • Woman out shopping
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    Getty Images
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    Microsoft debuts platform to help retailers launch and scale an ad business

    The bet on retail media networks sees Microsoft offering access to its existing demand, ad supply and audience so retailers can quickly set up programs.

    By Aaron Baar • Oct. 2, 2023
  • A family driving in a Lexus TX crossover SUV, as depicted in a campaign promoting the vehicle.
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    Permission granted by Lexus
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    Lexus aims to reach ‘new modern family’ with TX crossover rollout

    The Toyota-owned luxury automaker enlisted a trio of agency partners to craft ads targeted at a diverse range of consumers. 

    By • Sept. 28, 2023
  • Fruit of the Loom's fruit mascots sit around a conference table with the brand's "chief TikTokker"
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    Courtesy of Fruit of the Loom
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    Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

    The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.

    By • Sept. 26, 2023
  • A person watches TV.
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    Getty Images
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    ISpot.tv earns first-ever MRC accreditation as measurement battle heats up

    The Media Rating Council recognized the TV measurement company’s ad occurrence data in what could be a move towards broader accreditation.

    By • Sept. 26, 2023
  • Super Bowl LVIII at Allegiant Stadium
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    Retrieved from Ticketmaster on September 25, 2023
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    Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII

    The CBS Sports Creator Studio connects brands with sports influencers and creators for a range of content strategies.

    By Aaron Baar • Sept. 25, 2023
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    Retrieved from Unsplash on July 22, 2021
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    Comscore, iSpot, VideoAmp picked for JIC’s next measurement move

    The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.

    By • Sept. 20, 2023
  • A man in a blue uniform and yellow hard hat removes a package from a shelf.
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    Andreas Rentz via Getty Images
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    Ikea streamlines global brand marketing under IPG’s McCann

    The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024.

    By • Sept. 18, 2023
  • Business partners working on computer looking at a dashboard
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    Getty Images
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    Magna: Digital continues to lead ad spend growth

    The latest ad spend forecast reinforces how digital media and traditional media are headed in two different directions.

    By Aaron Baar • Sept. 18, 2023
  • Half of the image is a orange background with the other half depicting a person on bike, sipping a coffee.
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    Courtesy of Peet's Coffee
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    Peet’s Coffee brews large integrated campaign with Mischief

    By teaming up with the agency, the brand has an opportunity to carve out a niche among coffee drinkers amid marketing efforts from its competitors.

    By • Sept. 18, 2023
  • Two kids sit in the middle row while their grandfather sits in the back row of a Grand Highlander in an ad for Toyota.
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    Permission granted by Toyota
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    Toyota unifies multicultural, mainstream messaging in multi-agency campaign

    The integrated effort features spots from Conill Advertising, InterTrend Communications, Burrell Communications Group and Saatchi & Saatchi.

    By • Sept. 12, 2023
  • Employees clustered around data
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    Getty Images
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    Digital media forecast to lead US ad industry growth in 2023

    The ad industry is expected to grow 5% this year to $360 billion led by a 64% lift within advertising on digital platforms, according to Madison and Wall.

    By Aaron Baar • Sept. 11, 2023
  • Two people taking a selfie.
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    Getty Images
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    McCann streamlines social, influencer services under new content studio

    McCann Content Studio will integrate ITB and McCann Live as the lines between social and creator strategies continue to blur. 

    By • Sept. 11, 2023