How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B

In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency.

By Chris Kelly • Oct. 18, 2023

State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt

Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss how it partnered with agency Maximum Effort for a viral Swiftie play.

By Peter Adams • Updated Oct. 18, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.

By Marketing Dive staff

TikTok unveils Out of Phone OOH ad solution for brands

L’Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.

By Aaron Baar • Oct. 17, 2023

Publicis extends winning streak as data-driven services provide windfall

Epsilon grew revenue by 10.5% in Q3, a sign marketers continue to prioritize data offerings ahead of cookie deprecation.

By Peter Adams • Oct. 16, 2023

Stagwell acquires Left Field Labs as it doubles down on AI transformation

As part of the Constellation agency network, Left Field will help support efforts to transform digital marketing through AI.

By Aaron Baar • Oct. 16, 2023

How Meta, TikTok ad-free tiers could impact advertiser budgets

Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.

By Jessica Hammers • Oct. 12, 2023

Dentsu, VideoAmp guarantee audience across major publishers

In a major step for alternative currencies, advertisers’ audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.

By Chris Kelly • Oct. 12, 2023

Why Momentum is betting machine learning can upgrade experiential

Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact.

By Peter Adams • Oct. 9, 2023

PMG sharpens CTV, OTT expertise with Camelot acquisition

The deal provides PMG with “advanced expertise” in key areas like CTV and follows Camelot’s recent measurement partnership with iSpot.tv.

By Aaron Baar • Oct. 9, 2023

Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world

Developed with agency Johannes Leonardo, “Deliciously Predictable” includes revamped packaging and creative centered on the “excitement of certainty.”

By Peter Adams • Oct. 6, 2023

Kimberly-Clark hands US media duties to Publicis amid digital transformation

The ad-holding group will set up a new bespoke unit that draws on Publicis offerings including Epsilon, Spark Foundry and Profitero.

By Peter Adams • Oct. 2, 2023

Microsoft debuts platform to help retailers launch and scale an ad business

The bet on retail media networks sees Microsoft offering access to its existing demand, ad supply and audience so retailers can quickly set up programs.

By Aaron Baar • Oct. 2, 2023

Lexus aims to reach ‘new modern family’ with TX crossover rollout

The Toyota-owned luxury automaker enlisted a trio of agency partners to craft ads targeted at a diverse range of consumers. 

By Peter Adams • Sept. 28, 2023

Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.

By Peter Adams • Sept. 26, 2023

ISpot.tv earns first-ever MRC accreditation as measurement battle heats up

The Media Rating Council recognized the TV measurement company’s ad occurrence data in what could be a move towards broader accreditation.

By Chris Kelly • Sept. 26, 2023

Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII

The CBS Sports Creator Studio connects brands with sports influencers and creators for a range of content strategies.

By Aaron Baar • Sept. 25, 2023

Comscore, iSpot, VideoAmp picked for JIC’s next measurement move

The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.

By Chris Kelly • Sept. 20, 2023

Ikea streamlines global brand marketing under IPG’s McCann

The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024.

By Peter Adams • Sept. 18, 2023

Magna: Digital continues to lead ad spend growth

The latest ad spend forecast reinforces how digital media and traditional media are headed in two different directions.

By Aaron Baar • Sept. 18, 2023

Peet’s Coffee brews large integrated campaign with Mischief

By teaming up with the agency, the brand has an opportunity to carve out a niche among coffee drinkers amid marketing efforts from its competitors.

By Sara Karlovitch • Sept. 18, 2023

Toyota unifies multicultural, mainstream messaging in multi-agency campaign

The integrated effort features spots from Conill Advertising, InterTrend Communications, Burrell Communications Group and Saatchi & Saatchi.

By Peter Adams • Sept. 12, 2023

Digital media forecast to lead US ad industry growth in 2023

The ad industry is expected to grow 5% this year to $360 billion led by a 64% lift within advertising on digital platforms, according to Madison and Wall.

By Aaron Baar • Sept. 11, 2023

McCann streamlines social, influencer services under new content studio

McCann Content Studio will integrate ITB and McCann Live as the lines between social and creator strategies continue to blur. 

By Peter Adams • Sept. 11, 2023

Global ad spending on track to top $1T for first time, WARC says

The continued growth of social, retail media and connected TV is forecast to boost spending by 4.4% in 2023 and another 8.2% in 2024.

By Aaron Baar • Aug. 28, 2023

Buffalo Wild Wings bows CGI buffalo character as part of creative refresh

A slate of ads starring a winged bison with an attitude represents the brand’s first work from new creative agency of record Anomaly. 

By Peter Adams • Aug. 28, 2023