Agencies: Page 12

  • A Madewell sign sticks out from a brick building against a blue sky.
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    Daphne Howland/Marketing Dive
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    J. Crew awards media AOR duties to PMG following Madewell success

    The independent agency won the AOR appointment on the strengths of its data-driven Alli platform and an alignment around inclusivity.

    By • Feb. 5, 2024
  • A presentation at NBCU's One23 conference
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    Courtesy of NBCUniversal
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    NBCU streamlines premium CTV ad buys at local level for auto brands

    Auto dealers for launch partner Volkswagen of America can use the tool to target consumers in local markets across NBCU’s portfolio.

    By Aaron Baar • Feb. 5, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • A trio of stills show actor Stephen Tobolowsky buying Lay's chips at a grocery checkout line.
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    Permission granted by Frito-Lay North America
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    Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC

    Disney, Ryan Reynolds’ Maximum Effort and Kimmelot developed custom spots that accounted for one-third of ABC’s commercial inventory on Feb. 2.

    By • Feb. 1, 2024
  • Photo of Out of Focus IT Technician Turning on Data Server.
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    Getty Images
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    Dentsu adds new AI tools in expansion of AWS partnership

    In a test, the agency improved productivity by combining technology with local teams’ knowledge to customize advertising use cases.

    By Aaron Baar • Jan. 29, 2024
  • An array of Ocean Spray products with new labels
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    Courtesy of Ocean Spray Cranberries, Inc.
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    Ocean Spray reveals first major brand overhaul in 20-plus years

    The 95-year-old cranberry co-op teamed with creative studio Stone Strategy & Design to highlight a "wildly uncommon" approach to culture and creativity.

    By • Jan. 29, 2024
  • Individuals and robots working together on brainstorming ideas.
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    Getty Images
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    Marketing playbook: Breaking down industry trends to follow in 2024

    Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff • Jan. 26, 2024
  • Publicis Global CEO Arthur Sadoun shares a presentation about the company's AI plans
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    Retrieved from Publicis on January 25, 2024
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    Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI

    The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.

    By • Jan. 25, 2024
  • The Apple logo is displayed on the exterior of an Apple Store.
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    Justin Sullivan / Staff via Getty Images
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    Deep Dive

    What Apple’s adoption of RCS for iPhones could mean for marketers

    Apple confirmed this week that RCS is coming, opening the door for marketers to include high-quality photos and videos in messages.

    By • Jan. 25, 2024
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    Leon Neal / Staff via Getty Images
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    What marketers can expect as Google rolls out conversational AI in search ads

    The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL.

    By • Jan. 23, 2024
  • A row of servers at a data center.
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    Getty Images
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    LiveRamp boosts data clean room capabilities with Habu acquisition

    The deal will help LiveRamp offer data collaboration at scale so brands and agencies can securely share first-party data to create personalized marketing.

    By Aaron Baar • Jan. 22, 2024
  • Person working with computers and data systems in office
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    Getty Images
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    Lotame syncs with Trade Desk’s Unified ID 2.0 as cookie deprecation begins

    With the death of the cookie near and channels like CTV continuing to grow, advertisers’ needs for robust identity solutions are increasing.

    By • Jan. 18, 2024
  • Futuristic robot solves jigsaw puzzle together with a businessman
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    Getty Images
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    Deep Dive

    How generative AI could solve the cookie deprecation puzzle in 2024

    Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.

    By • Jan. 16, 2024
  • A picture of a person looking at a mobile phone
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    Getty Images
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    Global mobile ad spend to reach $402B in 2024 fueled by social, creators

    The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.

    By Aaron Baar • Jan. 11, 2024
  • Rita Ferro on stage at Disney Tech & Data Showcase
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    Courtesy of Disney Advertising
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    Disney ties mood to messaging with contextual ads amid ad-tech roll-out

    The media giant also unveiled a new shoppable ad format and expanded its clean room offering at its annual Disney Tech & Data Showcase.

    By • Jan. 11, 2024
  • Businessperson with balancing balls newtons cradle and business target
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    Getty Images
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    Deep Dive

    8 predictions for 2024 as marketing seeks a new normal

    Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up.

    By , , , • Jan. 9, 2024
  • A hand holds a smartphone with a Google ad that is also on a computer screen
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    Courtesy of Instacart
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    Instacart seeks off-site retail media scale with Google Shopping ads pact

    The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz.

    By • Jan. 9, 2024
  • Hill Holliday CEO Chris Wallrapp and Attivo Group CEO Cam Murchison stand side-by-side
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    Permission granted by Attivo Group
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    IPG sells Hill Holliday, Deutsch New York to marketing services upstart

    The pair of iconic creative shops will preserve an affiliate relationship with their former parent, which has struggled with the tech downturn. 

    By • Jan. 8, 2024
  • NBCU's One Platform Total Audience graphic.
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    Permission granted by NBCUniversal
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    NBCU unveils AI-fueled tech to streamline cross-platform ad planning

    One Platform Total Audience leverages machine learning and predictive analytics to produce a single media plan across linear and streaming channels.

    By Aaron Baar • Jan. 8, 2024
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snap names Samba TV measurement partner in pitch to entertainment advertisers

    The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs.

    By • Jan. 4, 2024
  • Geico's Caveman character
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    Courtesy of Geico
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    Geico thaws Caveman on road to the Super Bowl

    A new spot from The Martin Agency sees the iconic brand character wake up from a nightmare about the “so easy, a caveman can do it” tagline.

    By • Dec. 22, 2023
  • NBCU NFL on Peacock logo
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    Courtesy of NBCUniversal
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    Peacock’s first exclusive NFL game will go commercial-free for a quarter

    Instead of conventional ad breaks, sponsors Capital One, Hyundai and Walmart will run custom content, cutting the broadcast’s ad load by 40%. 

    By • Dec. 21, 2023
  • Workers in a collaborative conference room.
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    Getty Images
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    In-house agency sophistication rises, output improves: survey

    Among the two-thirds of brands now running in-house shops, 33% reported “complete satisfaction,” a significant jump from 2020’s findings.

    By • Dec. 21, 2023
  • Director Dave Laden watching a video monitor
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    Courtesy of Mondelez International
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    Oreo sets Super Bowl return a decade after watershed Twitter play

    The Mondelez cookie brand’s speedy response to a power outage in 2013 is enshrined as one of the great big game marketing moments.

    By • Dec. 20, 2023
  • A group of office workers has a conversation.
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    Getty Images
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    Kargo adds 3 minority-owned publishers to amplifier program

    The program counts Discover as a brand partner and supports publishers with content and tech expertise to scale up.

    By Aaron Baar • Dec. 18, 2023
  • The welcome screen for OpenAI's ChatGPT app is displayed on a laptop screen
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    Leon Neal via Getty Images
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    Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns

    One-fifth of brands will lean into being AI-free as a point of differentiation, a trend that contrasts with CMOs’ growing investments in the tech field.  

    By • Dec. 18, 2023