TikTok enables new search ad functionality for marketers

The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK. 

By Aaron Baar • Aug. 24, 2023

GroupM cracks down on MFA sites amid push for programmatic cleanup

A tie-up integrates Jounce Media’s advanced identification and domain-tracking technology into GroupM’s existing campaign-planning process. 

By Aaron Baar • Aug. 24, 2023

Marketers ramp up social spending as ROI prospects improve, survey says

Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April.

By Peter Adams • Aug. 23, 2023

Comscore, ANA’s SeeHer develop gender equality insights tool

GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads.

By Aaron Baar • Aug. 21, 2023

Campaign Trail: Adidas takes football off the pitch to elevate female stars

Created in collaboration with several TBWA shops, “Play Until They Can’t Look Away” celebrates the players helping to bring full equality to the game.

By Chris Kelly • Aug. 18, 2023

Papa Johns readies creative, media agency reviews

The pizza chain is looking to accelerate an analytics-led approach to marketing as it eyes post-COVID consumers.

By Chris Kelly • Aug. 16, 2023

ISpot inks multi-year measurement deal with agency Camelot

The partnership will allow Camelot’s brand partners to better optimize investments using iSpot’s numerous TV ad measurement products and tools.

By Aaron Baar • Aug. 14, 2023

X enlists IAS to provide pre-bid brand safety certification

The social media platform formerly known as Twitter is taking steps to shore up brand safety issues that have led major advertisers to exit.

By Aaron Baar • Aug. 10, 2023

Bain: Metaverse could be $900B biz by 2030, even as hype dies down

The once buzzy space could eventually be a force to reckon with, even as tech companies and the marketing world have switched focus to generative AI.

By Chris Kelly • Aug. 10, 2023

Back-to-school 2023: Can marketing transcend the turbulence?

Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

By Jessica Deyo • Aug. 8, 2023

Pereira O’Dell hires Meta creative lead with eye on AI-powered future

Bringing on Juliana Constantino as executive creative director comes as the indie creative shop shifts from a bicoastal to national focus.

By Peter Adams • Aug. 7, 2023

WPP posts H1 growth amid US weakness

North America, particularly the U.S., has weighed on growth this year as spend in the technology sector continues to face challenges.

By Aaron Baar • Aug. 7, 2023

WPP tunes into Spotify’s first-party data with new global partnership

The pact includes an integration with WPP’s Choreograph unit, with the goal of helping clients develop more effective audio campaigns.

By Peter Adams • Aug. 3, 2023

In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges

In his new book, Michael Farmer tracks the IPG shop’s unconventional turnaround plan, but the agency continues to be tested by layoffs and restructurings. 

By Peter Adams • July 31, 2023

Amazon’s AWS helps marketers tackle data fragmentation with machine learning

Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view.

By Aaron Baar • July 31, 2023

What Apple’s iOS 17 privacy shift means for marketers

The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.

By Jessica Deyo • July 27, 2023

Stagwell expands experiential marketing capacity with Tinsel acquisition

The news follows other recent investments by the agency network designed to capitalize on the resurgence of in-person events.

By Aaron Baar • July 24, 2023

IPG Mediabrands bows retail media measurement platform

The agency joins a growing push for standardization as spend on ads through Amazon, Walmart and other retail networks quickly ramps up. 

By Aaron Baar • July 24, 2023

Ad agencies feel weight of tech downturn as hopes turn to AI

IPG cut its full-year guidance while Omnicom missed analyst expectations, testing the resilience of a category that adeptly weathered the pandemic. 

By Peter Adams • July 24, 2023

Lidl operator taps The Trade Desk to expand retail media

The partnership aims to more accurately measure the impact of advertising campaigns and better target consumers. 

By Peyton Bigora • July 21, 2023

Why marketers may want to make agency reviews a last resort

The average review process costs marketers and agencies upwards of $1 million, along with hampering productivity for months, per new research.  

By Aaron Baar • July 18, 2023

OMD tops media agency rankings

Big Six-owned media agencies and major independent media agencies saw 8% overall growth over 2021, per a COMvergence report.

By Aaron Baar • July 17, 2023

Havas boosts creative offering with Uncommon acquisition

The award-winning UK shop will retain its brand and the ability to make its own decisions across its client partners, internal team and creative output.

By Chris Kelly • July 17, 2023

6 campaigns that broke through the creative rut of H1 2023

Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

By Peter Adams , Jessica Deyo • July 11, 2023

Marketing in 2023: H1 by the numbers

Measurement uncertainty, budget changes and platform shifts were top of mind.

By Jasmine Ye Han • July 11, 2023