Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.

By Peter Adams • Sept. 26, 2023

ISpot.tv earns first-ever MRC accreditation as measurement battle heats up

The Media Rating Council recognized the TV measurement company’s ad occurrence data in what could be a move towards broader accreditation.

By Chris Kelly • Sept. 26, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII

The CBS Sports Creator Studio connects brands with sports influencers and creators for a range of content strategies.

By Aaron Baar • Sept. 25, 2023

Comscore, iSpot, VideoAmp picked for JIC’s next measurement move

The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.

By Chris Kelly • Sept. 20, 2023

Ikea streamlines global brand marketing under IPG’s McCann

The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024.

By Peter Adams • Sept. 18, 2023

Magna: Digital continues to lead ad spend growth

The latest ad spend forecast reinforces how digital media and traditional media are headed in two different directions.

By Aaron Baar • Sept. 18, 2023

Peet’s Coffee brews large integrated campaign with Mischief

By teaming up with the agency, the brand has an opportunity to carve out a niche among coffee drinkers amid marketing efforts from its competitors.

By Sara Karlovitch • Sept. 18, 2023

Toyota unifies multicultural, mainstream messaging in multi-agency campaign

The integrated effort features spots from Conill Advertising, InterTrend Communications, Burrell Communications Group and Saatchi & Saatchi.

By Peter Adams • Sept. 12, 2023

Digital media forecast to lead US ad industry growth in 2023

The ad industry is expected to grow 5% this year to $360 billion led by a 64% lift within advertising on digital platforms, according to Madison and Wall.

By Aaron Baar • Sept. 11, 2023

McCann streamlines social, influencer services under new content studio

McCann Content Studio will integrate ITB and McCann Live as the lines between social and creator strategies continue to blur. 

By Peter Adams • Sept. 11, 2023

Global ad spending on track to top $1T for first time, WARC says

The continued growth of social, retail media and connected TV is forecast to boost spending by 4.4% in 2023 and another 8.2% in 2024.

By Aaron Baar • Aug. 28, 2023

Buffalo Wild Wings bows CGI buffalo character as part of creative refresh

A slate of ads starring a winged bison with an attitude represents the brand’s first work from new creative agency of record Anomaly. 

By Peter Adams • Aug. 28, 2023

Gen Z is more likely to be OK with targeted ads — here’s what the numbers say

As privacy remains top of mind for consumers and brands, new research offers some key takeaways about the Gen Z shopping journey.

By Sara Karlovitch • Aug. 25, 2023

TikTok enables new search ad functionality for marketers

The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK. 

By Aaron Baar • Aug. 24, 2023

GroupM cracks down on MFA sites amid push for programmatic cleanup

A tie-up integrates Jounce Media’s advanced identification and domain-tracking technology into GroupM’s existing campaign-planning process. 

By Aaron Baar • Aug. 24, 2023

Marketers ramp up social spending as ROI prospects improve, survey says

Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April.

By Peter Adams • Aug. 23, 2023

Comscore, ANA’s SeeHer develop gender equality insights tool

GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads.

By Aaron Baar • Aug. 21, 2023

Campaign Trail: Adidas takes football off the pitch to elevate female stars

Created in collaboration with several TBWA shops, “Play Until They Can’t Look Away” celebrates the players helping to bring full equality to the game.

By Chris Kelly • Aug. 18, 2023

Papa Johns readies creative, media agency reviews

The pizza chain is looking to accelerate an analytics-led approach to marketing as it eyes post-COVID consumers.

By Chris Kelly • Aug. 16, 2023

ISpot inks multi-year measurement deal with agency Camelot

The partnership will allow Camelot’s brand partners to better optimize investments using iSpot’s numerous TV ad measurement products and tools.

By Aaron Baar • Aug. 14, 2023

X enlists IAS to provide pre-bid brand safety certification

The social media platform formerly known as Twitter is taking steps to shore up brand safety issues that have led major advertisers to exit.

By Aaron Baar • Aug. 10, 2023

Bain: Metaverse could be $900B biz by 2030, even as hype dies down

The once buzzy space could eventually be a force to reckon with, even as tech companies and the marketing world have switched focus to generative AI.

By Chris Kelly • Aug. 10, 2023

Back-to-school 2023: Can marketing transcend the turbulence?

Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

By Jessica Hammers • Aug. 8, 2023

Pereira O’Dell hires Meta creative lead with eye on AI-powered future

Bringing on Juliana Constantino as executive creative director comes as the indie creative shop shifts from a bicoastal to national focus.

By Peter Adams • Aug. 7, 2023

WPP posts H1 growth amid US weakness

North America, particularly the U.S., has weighed on growth this year as spend in the technology sector continues to face challenges.

By Aaron Baar • Aug. 7, 2023