Data/Analytics: Page 132
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Google steals marketing power couple from Kellogg Co.
Is the tech giant planning a major marketing push around Glass and its other projects?
By Wendy Parish • Oct. 26, 2013 -
Deep Dive
5 digital overhauls that work in marketers' favor
Will these more streamlined, modern designs succeed in driving revenue?
By Wendy Parish • Oct. 25, 2013 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Turner pivots on programmatic, launches private ad exchange
The exit of a former digital sales chief preceded the launch of the new Turner Premium Xchange.
By Wendy Parish • Oct. 24, 2013 -
Patent trolls: One bill to curb them all
Even after a government shutdown delay, the bill to curb patent troll abuse has been introduced and is moving quickly.
By Wendy Parish • Oct. 23, 2013 -
Publishers, agencies disagree with new native ad guidelines
Should sponsored content use the same font or graphics as editorial?
By Wendy Parish • Oct. 23, 2013 -
Chinese brand Tmall offers Western brands a how-to guide
For Western brands looking to break into the Chinese market, Tmall's massive online mall can help.
By Wendy Parish • Oct. 23, 2013 -
Deep Dive
10 brands employing clever logo design
These logos say more about their brands than meets the eye.
By Wendy Parish • Oct. 23, 2013 -
Nissan sponsored a beheading video? Not quite
Ads are popping up next to content, like videotaped executions, that no brand wants to be associated with.
By Wendy Parish • Oct. 23, 2013 -
For the third month in a row, Yahoo is No. 1
Yahoo tops both the consumer reach and traffic rankings from comScore.
By Wendy Parish • Oct. 22, 2013 -
Forbes study shows branded content works
Participants were 41% more likely to show intent to purchase after seeing branded content.
By Wendy Parish • Oct. 22, 2013 -
Nielsen strikes deal with Experian to expand online campaign ratings
Data mining company Experian, best known for credit checks, will offer additional information Nielsen needs to stay competitive.
By Wendy Parish • Oct. 21, 2013 -
New mobile ad tool catches users at the 'perfect moment'
Precision Moments Targeting from Kiip works to bring mobile rewards to the right user at the exact right moment.
By Wendy Parish • Oct. 21, 2013 -
GE proves B2B isn't boring with vampires
A new video campaign from GE uses big data to wipe out vampires.
By Wendy Parish • Oct. 18, 2013 -
Deep Dive
Avoid these: 3 marketing efforts that attracted federal scrutiny
Sometimes marketers cross a line and get themselves into hot water, which is when the FTC steps in.
By Wendy Parish • Oct. 18, 2013 -
Study: Pinterest drives more traffic than Twitter, LinkedIn, Reddit—combined
After Facebook, Pinterest drives the most traffic to publishers sites of any social network.
By Wendy Parish • Oct. 18, 2013 -
Report: Real-time ad bidding increased by 69% in 2013's first half
The report from Index shows that brands are increasingly interested in the practice.
By Wendy Parish • Oct. 18, 2013 -
The gov't is back up, but will the FTC, FCC be able to play catch up?
The government shutdown is over, but now organizations like the FTC, FCC face new challenges.
By Wendy Parish • Oct. 17, 2013 -
Startup seeks to find out if reading articles influences buying decisions
InPowered is surveying readers looking at editorial content to see whether they are more likely to make purchases.
By Wendy Parish • Oct. 15, 2013 -
Qualcomm wants to be a consumer brand
Similar to how Intel is viewed in reference to PCs, Qualcomm wants to be recognized for their technology in smartphones.
By Wendy Parish • Oct. 15, 2013 -
Twitter rolls out its own scheduling tool
Will this move cut out the middlemen?
By Wendy Parish • Oct. 14, 2013 -
TV ads now targeted to individual homes
After years of resistance, the $70 billion TV ad market is starting to move into precise audience targeting.
By Wendy Parish • Oct. 14, 2013 -
New FCC regulations require written consent before auto-dial
Many telemarketing companies may face noncompliance and potential lawsuits as regulations for consent change.
By Wendy Parish • Oct. 14, 2013 -
An inside look at major publishers' native ad teams
What do the native ad teams at BuzzFeed, Gawker, Washington Post and Hearst look like?
By Wendy Parish • Oct. 14, 2013 -
Why Yahoo's 'native' ads fall short
Many are dismissing the ads as an attempt to jump on the bandwagon.
By Wendy Parish • Oct. 14, 2013 -
Google among Fortune 100 firms not meeting its own best mobile practices
The search giant appears at No. 20 on The Search Agency's rankings.
By Wendy Parish • Oct. 11, 2013
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