Data/Analytics: Page 132
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A new content approach from Written.com secures $1M in funding
The site works to connect marketers with existing content and audiences.
By Wendy Parish • Nov. 12, 2013 -
Former executive admits to buying bot traffic, explains why
A former publisher executive tells all about how he used to knowingly buy bot traffic as part of the publication's business model.
By Wendy Parish • Nov. 12, 2013 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Only 8% of brands confident in digital marketing dept., says survey
The Online Marketing Institute survey measured confidence across all digital channels.
By Wendy Parish • Nov. 8, 2013 -
GE to rock NYC, robot style
GE is putting on a heavy metal concert performed by robots to spotlight its advancements in artificial intelligence.
By Wendy Parish • Nov. 8, 2013 -
Online advertisers may be their own worst enemy
While fraudulent bot traffic is making headlines, advertisers are wasting more money on non-interested humans, says an IRI report.
By Wendy Parish • Nov. 8, 2013 -
Twitter's stock debuts at $45.10 a share, up 74% over IPO
The micro-blogging platform has already raked in $1.82 billion during its IPO.
By Roger Riddell • Nov. 7, 2013 -
Twitter rolls out zip code targeting in the U.S.
The quietly launched feature is particularly appealing to small-to-medium size businesses.
By Wendy Parish • Nov. 6, 2013 -
Deep Dive
Why 3 publishers finally made the switch to programmatic
Resistant publishers are changing their stand against automated ad-buying practices.
By Wendy Parish • Nov. 6, 2013 -
This week, Forrester calls out Twitter
A new report by the same analyst who penned the firm's scathing critique of Facebook is questioning Twitter's value.
By Wendy Parish • Nov. 5, 2013 -
SiteScout purchased by Centro in $40M deal
The purchase of the demand-side platform will merge sales of exchange inventory and direct-sold offerings in a single interface.
By Wendy Parish • Nov. 5, 2013 -
Can this web tool help you avoid the wrong hashtags?
The Hashtag Generator helps users test out different hashtags and see what tweeters are saying with them in context.
By Wendy Parish • Nov. 5, 2013 -
IAB Study: 85% of enterprise advertisers use programmatic
The use of real-time bidding and programmatic advertising is up among both enterprise advertisers and publishers.
By Wendy Parish • Nov. 5, 2013 -
Lawmakers continue push to regulate e-cig ads
A trio of Democrats put together a campaign for the FDA comparing traditional cigarette ads from before the 1971 ban and e-cigarette ads today.
By Wendy Parish • Nov. 5, 2013 -
What will native ads look like for the AP?
The sponsored content will debut next year.
By Wendy Parish • Nov. 5, 2013 -
AdWeek offers 'Programmatic for Dummies' tips
Can the publication clear up confusion when execs still disagree on what exactly "programmatic" means?
By Wendy Parish • Nov. 4, 2013 -
At what point does online advertising become too complex?
The top 10% of advertisers are piling on complexity with positive results, but at a certain point it becomes too much.
By Wendy Parish • Nov. 1, 2013 -
Gawker caves to industry pressure, will offer ad exchanges
The publication previously took the position of only selling directly through salespeople.
By Wendy Parish • Nov. 1, 2013 -
SearchCap: The Day In Search, October 31, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Testing New AdWords Site Search Extension A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google...
Oct. 31, 2013 -
Google Testing New AdWords Site Search Extension
A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to the drop-down navigation extension seen in August. Users can perform an internal site search of the advertiser’s web site right from the search results......
Oct. 31, 2013 -
Survey: CMOs and CIOs still don't understand each other
A report from Forrester and Forbes shows there's still a disconnect between the two C-levels.
By Wendy Parish • Oct. 31, 2013 -
Programmatic problems: Are myths holding the ad tech back?
Agencies and publishers tell Digiday that programmatic is often misunderstood.
By Wendy Parish • Oct. 31, 2013 -
Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Didn't understand what I just said? Don’t worry -- that used to be gobbledygook to me, too.
By Alex Nowicki • Oct. 30, 2013 -
It's confirmed: Tom Wheeler is next FCC chairman
Mike O'Rielly is also confirmed to fill the GOP commissioner position.
By Wendy Parish • Oct. 29, 2013 -
Video, images now more prominent in Twitter feed
Users no longer need to click "expand."
By Wendy Parish • Oct. 29, 2013 -
Forrester: Marketers should avoid Facebook
A scathing new report by the market research group says the social network provides too little value.
By Wendy Parish • Oct. 29, 2013
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