Data/Analytics: Page 133
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20% of Forbes' revenue set to come from native advertising
Its BrandVoice offering could account for an additional 10% of revenue by next year.
By Wendy Parish • Oct. 11, 2013 -
SMBs are wasting their AdWords spend
A study from Wordstream shows as much as 25% wasted.
By Wendy Parish • Oct. 9, 2013 -
Explore the Trendline➔
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TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
CMOs tell IBM they're not prepared for 'data explosion'
A study from IBM reveals 82% of CMOs feel unprepared for the 'data explosion.'
By Wendy Parish • Oct. 9, 2013 -
Deep Dive
5 brands that understand native advertising
Well-executed native advertising is a sight to behold.
By Wendy Parish • Oct. 9, 2013 -
Facebook makes ad creation easier with objectives-based buying
Marketers can now specify their advertising goals when choosing a Facebook ad.
By Wendy Parish • Oct. 8, 2013 -
Brands find success with Flipboard as it hits 90 million users
The mobile news reader has nearly double its user base since April.
By Wendy Parish • Oct. 8, 2013 -
Integral Ad Science says it can stop bot traffic before it happens
Using predictive technology, ad verification and safety firm Integral Ad Science claims it can stop ad fraud before it happens.
By Wendy Parish • Oct. 8, 2013 -
Is 'hunkvertising' like Kraft's nude zesty man here to stay?
Some feel objectifying "Studly Steves" is just as bad as objectifying women.
By Wendy Parish • Oct. 8, 2013 -
Deep Dive
3 speakers who stole the show at Advertising Week
These speakers left their mark on the trade show's 10th anniversary.
By Wendy Parish • Oct. 7, 2013 -
Do marketers 'get' the millennial male?
Generation Y is the biggest in history, but there's still a lot to learn about this prized demographic.
By Wendy Parish • Oct. 7, 2013 -
Nielsen launches Twitter TV ratings
The new product measures the activity and reach of Twitter conversations about TV shows.
By Wendy Parish • Oct. 7, 2013 -
Adult sites giving brands same demographics for less
Sites traditionally avoided like the plague are gaining popularity among some advertisers.
By Wendy Parish • Oct. 7, 2013 -
Deep Dive
Twitter's IPO: The details marketers need to know
The micro-blogging platform holds plenty of potential, especially in social TV advertising.
By Roger Riddell • Oct. 4, 2013 -
Newly launched Bing Ads Express targets small local businesses
Following in Google's footsteps, Bing now offers small businesses locally-focused ad options.
By Wendy Parish • Oct. 3, 2013 -
Did computer scientists unlock viral marketing's secret?
Network theorists at the University of Utah developed a new system to predict adoption probability.
By Wendy Parish • Oct. 3, 2013 -
Big brands aren't immune to bots and traffic fraud
Mdotlabs set out on a fraud sting operation to identify what brands were being affected by bot traffic.
By Wendy Parish • Oct. 3, 2013 -
Google seeks to prove search ads drive sales
Will Google's new metric demonstrate AdWords' selling power?
By Wendy Parish • Oct. 1, 2013 -
What does the government shutdown mean for Twitter's IPO?
The shutdown will pause the SEC, meaning Twitter's IPO filing may be put on hold.
By Wendy Parish • Oct. 1, 2013 -
Google Launches 'Estimated Cross-Device Conversions' In AdWords, First Stage Of New 'Estimated Total Conversions'
Today, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their campaigns. The new conversion type is the first to roll-out as part of the new Estimated......
Oct. 1, 2013 -
Apple unseats Coca-Cola to become world's most valuable brand
Apple has now passed Coca-Cola as that most valuable brand with an estimated value of $98.3 billion.
By Wendy Parish • Sept. 30, 2013 -
Buyers push hesitant publishers to offer programmatic
ESPN, USA Today and Hulu now offer programmatic ad buying despite previously saying they would never do so.
By Wendy Parish • Sept. 30, 2013 -
How GE Makes Big Brand Content Feel Up Close and Personal
How does the third largest company in the world connect with customers? In a recent interview, GE's Executive Director of Global Brand Marketing explains how GE focuses on brand content that uncovers the "maker" in all of us. Find out how GE makes big brand content feel up close and personal.
Sept. 29, 2013 -
Google takes Glass on tour
The tour kicks off in Durham, N.C., with future dates to be determined.
By Wendy Parish • Sept. 27, 2013 -
Deep Dive
What are the worst marketing flops of 2013 so far?
Let these five failures serve as an example in your own campaigns going forward.
By Wendy Parish • Sept. 27, 2013 -
WellPoint bets on digital prior to open-enrollment
The healthcare giant seeks to differentiate themselves as the Affordable Care Act goes into effect.
By Wendy Parish • Sept. 27, 2013
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