Data/Analytics: Page 133
-
New mobile ad tool catches users at the ‘perfect moment’
Precision Moments Targeting from Kiip works to bring mobile rewards to the right user at the exact right moment.
By Wendy Parish • Oct. 21, 2013 -
GE proves B2B isn’t boring with vampires
A new video campaign from GE uses big data to wipe out vampires.
By Wendy Parish • Oct. 18, 2013 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Deep Dive
Avoid these: 3 marketing efforts that attracted federal scrutiny
Sometimes marketers cross a line and get themselves into hot water, which is when the FTC steps in.
By Wendy Parish • Oct. 18, 2013 -
Study: Pinterest drives more traffic than Twitter, LinkedIn, Reddit—combined
After Facebook, Pinterest drives the most traffic to publishers sites of any social network.
By Wendy Parish • Oct. 18, 2013 -
Report: Real-time ad bidding increased by 69% in 2013’s first half
The report from Index shows that brands are increasingly interested in the practice.
By Wendy Parish • Oct. 18, 2013 -
The gov’t is back up, but will the FTC, FCC be able to play catch up?
The government shutdown is over, but now organizations like the FTC, FCC face new challenges.
By Wendy Parish • Oct. 17, 2013 -
Startup seeks to find out if reading articles influences buying decisions
InPowered is surveying readers looking at editorial content to see whether they are more likely to make purchases.
By Wendy Parish • Oct. 15, 2013 -
Qualcomm wants to be a consumer brand
Similar to how Intel is viewed in reference to PCs, Qualcomm wants to be recognized for their technology in smartphones.
By Wendy Parish • Oct. 15, 2013 -
Twitter rolls out its own scheduling tool
Will this move cut out the middlemen?
By Wendy Parish • Oct. 14, 2013 -
TV ads now targeted to individual homes
After years of resistance, the $70 billion TV ad market is starting to move into precise audience targeting.
By Wendy Parish • Oct. 14, 2013 -
New FCC regulations require written consent before auto-dial
Many telemarketing companies may face noncompliance and potential lawsuits as regulations for consent change.
By Wendy Parish • Oct. 14, 2013 -
An inside look at major publishers’ native ad teams
What do the native ad teams at BuzzFeed, Gawker, Washington Post and Hearst look like?
By Wendy Parish • Oct. 14, 2013 -
Why Yahoo’s ‘native’ ads fall short
Many are dismissing the ads as an attempt to jump on the bandwagon.
By Wendy Parish • Oct. 14, 2013 -
Google among Fortune 100 firms not meeting its own best mobile practices
The search giant appears at No. 20 on The Search Agency’s rankings.
By Wendy Parish • Oct. 11, 2013 -
20% of Forbes’ revenue set to come from native advertising
Its BrandVoice offering could account for an additional 10% of revenue by next year.
By Wendy Parish • Oct. 11, 2013 -
SMBs are wasting their AdWords spend
A study from Wordstream shows as much as 25% wasted.
By Wendy Parish • Oct. 9, 2013 -
CMOs tell IBM they’re not prepared for ‘data explosion’
A study from IBM reveals 82% of CMOs feel unprepared for the ‘data explosion.’
By Wendy Parish • Oct. 9, 2013 -
Deep Dive
5 brands that understand native advertising
Well-executed native advertising is a sight to behold.
By Wendy Parish • Oct. 9, 2013 -
Facebook makes ad creation easier with objectives-based buying
Marketers can now specify their advertising goals when choosing a Facebook ad.
By Wendy Parish • Oct. 8, 2013 -
Brands find success with Flipboard as it hits 90 million users
The mobile news reader has nearly double its user base since April.
By Wendy Parish • Oct. 8, 2013 -
Integral Ad Science says it can stop bot traffic before it happens
Using predictive technology, ad verification and safety firm Integral Ad Science claims it can stop ad fraud before it happens.
By Wendy Parish • Oct. 8, 2013 -
Is ‘hunkvertising’ like Kraft’s nude zesty man here to stay?
Some feel objectifying “Studly Steves” is just as bad as objectifying women.
By Wendy Parish • Oct. 8, 2013 -
Deep Dive
3 speakers who stole the show at Advertising Week
These speakers left their mark on the trade show’s 10th anniversary.
By Wendy Parish • Oct. 7, 2013 -
Do marketers ‘get’ the millennial male?
Generation Y is the biggest in history, but there’s still a lot to learn about this prized demographic.
By Wendy Parish • Oct. 7, 2013 -
Nielsen launches Twitter TV ratings
The new product measures the activity and reach of Twitter conversations about TV shows.
By Wendy Parish • Oct. 7, 2013