Data/Analytics: Page 139
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Cheerios' web exposure up 77% after interracial ad
Negativity towards Cheerios' video depicting an interracial family has boosted brand exposure by 77%.
By Wendy Parish • June 7, 2013 -
Salesforce to buy ExactTarget for $2.5B
This is the latest move in Salesforce's acquisition strategy.
By Davide Savenije • June 4, 2013 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Brands swarm to sponsor Star Wars-themed Olympic-style relay
Course of the Force, a Star Wars-themed relay across the Pacific Coast, is drawing brand looking to reach the tech geek crowd.
By Wendy Parish • June 3, 2013 -
AARP's new social network helps users plan for retirement
AARP's new social network "Life Reimagined" connects users with retirement planning resources.
By Wendy Parish • May 31, 2013 -
Poll: 57% of tablet owners prefer consuming content on tablets
Recent survey from media consultancy Mequoda Group found 23% of respondents preferred reading magazines on their tablets.
By Wendy Parish • May 29, 2013 -
Retailers who don't go digital may soon be extinct
Not embracing digital fast enough has been a death sentence for many retailers and these 13 statistics reveal a troublesome road ahead for retailers who don't adapt.
By Wendy Parish • May 29, 2013 -
You may have missed these 4 Google AdWords updates
Google AdWords has launched a series of new changes for advertisers; here are 4 changes you don't want to miss.
By Wendy Parish • May 28, 2013 -
7 inspirations for fresh content ideas
Producing enough quality content is a challenge all brands face; these seven sources will help inspire ideas for new content.
By Wendy Parish • May 24, 2013 -
Google's PayPay alternative will be extinct by November
Google Checkout, an alternative to PayPal, has announced it will be going out of business.
By Wendy Parish • May 22, 2013 -
Infographic: How tablet use will increase mobile sales
Mobile purchases on are the rise, with tablets holding a margin over smartphones.
By Wendy Parish • May 22, 2013 -
Spotify hopes to reach more users with music charts
Music streaming service Spotify hopes to increase users by offering ranked charts of popular tracks.
By Wendy Parish • May 21, 2013 -
Study: 67% of smartphone users prefer ads to paying for premium content
A Yankee Group study reveals smartphone users would rather pay for content or provide personal information than pay for in-app premium content.
By Wendy Parish • May 21, 2013 -
Are welcome ads the new pop-up?
As less and less traffic comes directly to the homepage, publishers are emphasizing welcome ads to brands.
By Wendy Parish • May 21, 2013 -
9 steps to start advertising on YouTube
If you are looking to start advertising on YouTube, these 9 steps will get you there.
By Wendy Parish • May 20, 2013 -
AT&T unveils its own ad platform, Blueprint
AT&T will leverage information it gathers from its own corporate digital ad efforts to inform the Blueprint platform.
By Wendy Parish • May 20, 2013 -
ScreenShift brings ads to all screens
Undertone has announced the release of ad product ScreenShift to serve ads across all devices.
By Wendy Parish • May 20, 2013 -
SearchCap: The Day In Search, May 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain Google’s head of search spam, Matt Cutts, posted a new video.....
May 17, 2013 -
Pitchfork dismisses pageviews to focus on loyalty
In a buck against the mainstream, music news site Pitchfork is changing the way it approaches content to move away from pageviews and focus on loyalty.
By Wendy Parish • May 17, 2013 -
SearchCap: The Day In Search, May 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visiblity & Keyword Competition Values Bing Ads announced a number of updates last......
May 16, 2013 -
USA ads run online and on TV simultaneously
USA creates a forum for social chatter and content to integrate.
By Wendy Parish • May 16, 2013 -
5 tools to compare your Facebook page with the competition
An effective way to stay competitive is to keep up with what your competitors are doing; find five tools to help you compare Facebook pages.
By Wendy Parish • May 16, 2013 -
Wired, Cisco to launch crowdsourced tablet magazine
As part of a digital experiment, Wired Insider holed up for 48 hours to produce crowdsourced tablet magazine"The Connective."
By Wendy Parish • May 15, 2013 -
20 foolproof ways to infuriate creatives
Agency creatives have a reputation for being a fickle bunch, and these 20 behaviors will not keep you on their good side.
By Wendy Parish • May 15, 2013 -
Forbes, Google to launch mobile recommendations product
Forbes has partnered with Google to roll out a mobile recommendation product.
By Wendy Parish • May 14, 2013 -
Google upgrades analytics with 19 new filter fields
To help marketers, Google has created new filter fields for their analytics.
By Wendy Parish • May 13, 2013
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