Google allows publishers to opt out of new AdSense features

After a pushback from publishers, Google now allows AdSense users to opt out of the new features. 

By Wendy Parish • Aug. 23, 2013

Real-time ad bidding exceeds growth expectations

eMarketer released a report that revamps their initial predictions for RTB spending. 

By Wendy Parish • Aug. 23, 2013

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Kids' sites see revenue plummet from new privacy laws

COPPA changes have forced many kids' sites to pull the plug on behavioral-targeted ads. 

By Wendy Parish • Aug. 23, 2013

5 brands using profanity-based wordplay to stir up attention

Almost-swearing and suggestive language seems to be working to garner attention for these five brands. 

By Wendy Parish • Aug. 22, 2013

News Corp. reveals plans for private ad exchange

The publisher of the Wall Street Journal and New York Post is cutting ties with third-party networks. 

By Wendy Parish • Aug. 21, 2013

Google unveils 'Data-Driven Attribution' for Analytics

The new Google Analytics Premium feature allows marketers to analyze each incremental contribution of each touch point. 

By Wendy Parish • Aug. 21, 2013

mobileStorm Launches Valuable News Outlet for Casino Gaming Industry

mobileStorm Inc., a leading Communication Service Provider in mobile marketing, is adding another dedicated industry news channel to its well-respected repertoire, which already includes Mobile Marketing Watch and mHealthWatch. mobileStorm is behind the launch of mGamingWatch.com, a progressive o...

Aug. 20, 2013

Google Analytics Expands Attribution Capabilities for Premium Users

Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their way to conversion on your website. The Data-Driven Attribution feature is live for all users worldwide.

Aug. 20, 2013

Groupon launches global affiliate marketing platform

The Groupon Partner Network will promote the company across 10,000 publishers worldwide.

By Roger Riddell • Aug. 19, 2013

Serbian sites black out in blind-awareness campaign

Creatives at McCann Belgrade and MRM Belgrade have launched a "Web Blackout" to raise awareness for Serbian advocacy group White Cane. 

By Wendy Parish • Aug. 19, 2013

6 hyperlocal attempts that failed before Patch

AOL laid off 500 employees, but Patch is not the first hyperlocal venture to fall in recent times. 

By Wendy Parish • Aug. 16, 2013

Google paves way for Glass ads with 'pay-per-gaze' patent

Google received a patent for it's 'pay-per-gaze' advertising process; Google Glass ads likely to follow soon. 

By Wendy Parish • Aug. 16, 2013

Facebook testing mobile payments

The potential service would allow Facebook users to use their log-in credentials to make mobile commerce purchases. 

By Wendy Parish • Aug. 16, 2013

Gawker maximizes ad visibility

Gawker is giving advertisers want they want and making banner ads more visible on the site.   

By Wendy Parish • Aug. 16, 2013

New York Times creates custom ads for long form piece, 'The Jockey'

"The Jockey" will hold similarities to viral success "Snow Fall," but with more attention to aesthetics. 

By Wendy Parish • Aug. 13, 2013

Coca-Cola launches NFC promotion in Australia

The point-of-sale promotion allows users to download a loyalty app with a tap or scan.

By Roger Riddell • Aug. 13, 2013

Proposals in Congress may threaten businesses' ability to deduct ad expenses

Ad lobbyist groups warn there are proposals under consideration that could eliminate or restrict businesses' ability to claim advertising expenses for tax purposes. 

By Wendy Parish • Aug. 13, 2013

Kraft joins growing marketing trend with profanity-based catchphrase

Kraft is the latest brand to use cheeky tactics to relate to consumers. 

By Wendy Parish • Aug. 13, 2013

Gannett's 'G/O Digital' takes on more agency business

Publishing giant Gannett is increasing its marketing efforts with a grouping of businesses called 'G/O Digital.'

By Wendy Parish • Aug. 13, 2013

Advertisers fight for Fantasy Football players' attention

Fantasy Football players are the dream demographic for many brands, but grabbing their attention can be difficult. 

By Wendy Parish • Aug. 12, 2013

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold.

Aug. 12, 2013

Google Puts Local Ads on the Maps App

Google has introduced 'relevant ads' to the Maps app, assisting local businesses in their advertising.

Aug. 9, 2013

Groupon credits best quarter ever to mobile

  Groupon CEO says company on track to be first large-scale ecommerce company that is predominantly mobile. 

By Wendy Parish • Aug. 9, 2013

American Express Serve and Isis Connect Platforms

American Express and Isis announced Thursday that they will introduce American Express Serve to the Isis Mobile Wallet. As MMW previously reported, Isis Mobile Wallet is poised for national roll-out before year’s end. The new co-branded account will be offered in every Isis Mobile Wallet as...

Aug. 9, 2013

Here’s What’s Happening in Mobile

In case you missed it, here are some of the top stories in mobile we’ve been following this week. Infographic: CMO’s Will Outspend CIOs on Technology by 2017 How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Here’s your answer....

Aug. 9, 2013