Data/Analytics: Page 138
-
FTC celebrates 10th anniversary of Do Not Call list with largest fine in history
The FTC fined Mortgage Investors Corporation $7.5 million; the biggest DNC fine in history.
By Wendy Parish • June 27, 2013 -
Automated ad buying creates people problem
Publishers are struggling to find the right mix of talent in employees because of the complexity automated ad buying has created a hybrid position difficult to fill.
By Wendy Parish • June 27, 2013 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
SearchCap: The Day In Search, June 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map When using heatmaps to gauge interest levels for Google Local...
June 26, 2013 -
FTC Updates Search Engine Ad Disclosure Guidelines
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results.
June 26, 2013 -
Grow Mobile unveils new mobile app marketing platform
Grow Mobile has released a new mobile app marketing platform that they call "revolutionary."
By Wendy Parish • June 25, 2013 -
ESRB helping mobile apps comply with Children's Online Privacy Protection
Updates to the Children's Online Privacy Protection (Coppa) go into affect July 1.
By Wendy Parish • June 25, 2013 -
TubeMogul gives online video a TV-esque ad planning tool
BrandPoint from TubeMogul delivers an ad planning tool that can predict everything from GRPs to demographic ratings to anticipated CPMs.
By Wendy Parish • June 25, 2013 -
Amazon, Apple to Lock Horns in Court August 19th
For more than a year now, Apple has pursued Amazon in every legal channel in hopes of curtailing the digital retailer’s use of the term “Appstore” to market its store for Android applications. Last summer, Apple even suggested that Amazon is intentionally trying to trick and con...
June 20, 2013 -
Patent trolls beware! FTC's chairwoman is gunning for you
FTC chairwoman Edith Ramirez announced a series of steps to stop patent trolls.
By Wendy Parish • June 20, 2013 -
Here's why Vine should be worried about Instagram video
Video features are coming to Instagram and may threaten Twitter's Vine app.
By Wendy Parish • June 20, 2013 -
Does Apple Deserve Most Credit for Mobile Payments Explosion?
According to the latest industry estimates, mobile payment transactions are projected to reach $1.3 trillion by 2017. Playing a huge role in this development will be mobile POS systems that involve today’s top tablets and smartphones. As of early 2013, smartphones have reached fifty percent...
June 20, 2013 -
3 Tools to Help You Discover and Share Great Content
Are you looking for better ways to find new and interesting content to share? Is finding time to read and share interesting content a battle? In this article, I outline 3 tools to help you find and share great content while saving you valuable time. #1: Subscribe to Blogs Using Feedly Blog posts ...
June 20, 2013 -
Twitter acquires social discovery startup Spindle
Twitter's latest acquisition helps users discover the "best social updates."
By Wendy Parish • June 19, 2013 -
SearchCap: The Day In Search, June 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis Microsoft has released an update to Bing Ads Intelligence, the free Excel.....
June 19, 2013 -
Broadbrand for all is top priority for FCC chairman nominee
Tom Wheeler said broadband for all will be his top priority in a statement before the Senate commerce committee.
By Wendy Parish • June 18, 2013 -
SearchCap: The Day In Search, June 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million Another week, another traffic record in the alternative search engine space. DuckDuckG...
June 18, 2013 -
Myspace revamps brand with Jimmy Kimmel, Bud Light partnership
MySpace has teamed up with Jimmy Kimmel and Bud Light for an online concert series.
By Wendy Parish • June 18, 2013 -
Apple joins Microsoft, Facebook; releases national security info
Following Microsoft and Facebook's reveals, Apple has release information about national security requests.
By Wendy Parish • June 17, 2013 -
Deutsch agency founder passes away at age 84
David Deutsch was the founder of the well-known ad agency now known as Deutsch.
By Wendy Parish • June 14, 2013 -
President Obama orders government to slash mobile spectrum use
Obama will issue orders today for the government to free up unused mobile spectrum into the commercial space.
By Wendy Parish • June 14, 2013 -
Ford geofences Bonnaroo festival with mobile ads
The car maker geofenced the 700-acre festival grounds as part of its mobile marketing efforts.
By Wendy Parish • June 13, 2013 -
Google announces site-speed penalty for mobile
Google’s head of search spam, Matt Cutts, announced that Google will be rolling out site speed ranking factor for mobile sites.
By Wendy Parish • June 11, 2013 -
McKinsey: Data reveals social media impact on sales
McKinsey & Co consulting firm has found a direct sales impact from social media buzz, whether positive or negative.
By Wendy Parish • June 11, 2013 -
IBM rolls out ads that actually help people
IBM is joining in on the trend of advertising that actually serves a purpose.
By Wendy Parish • June 11, 2013 -
6 companies selling you fake site traffic
AdWeek's ongoing investigation of fake web traffic scams includes this recent study with 12 industry experts who have identified the six biggest offenders in bot traffic.
By Wendy Parish • June 10, 2013
Previous
