Data/Analytics: Page 138
-
Social media reactions to the Omnicom, Publicis merger
The ad industry weighs in on the Omnicom and Publicis merger through social media, and the overall outlook is not positive.
By Wendy Parish • July 29, 2013 -
Spend on Hispanic ads on the rise
Total ad spending on the Hispanic market was up 11.1% last year.
By Wendy Parish • July 29, 2013 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Brands beware: Tumblr shuts down accounts for copyright issues
Popular Tumblr blogger Bohemea loses account and five years of posts; are brands at risk?
By Wendy Parish • July 29, 2013 -
How news magazines are approaching iPad ad sales
Selling ads specifically for iPad still holds some controversy in publishers' world.
By Wendy Parish • July 28, 2013 -
New self-service Foursquare ads cater to small biz
Foursquare has opened up self-service advertising to help appeal to small businesses.
By Wendy Parish • July 26, 2013 -
'Do Not Track' advocate Mozilla admits value of tracking
In a move that confuses advertisers, Mozilla is exploring using tracking to personalize users' web experience—the very practice the company has been rallying against.
By Wendy Parish • July 25, 2013 -
Facebook hashtags not increasing engagement
A study from Simply Measured of the Top 100 brands on Facebook revealed that the use of hashtags has not increased engagement.
By Wendy Parish • July 25, 2013 -
Study shows major cable revenues down year-over-year
Analysts at the Standard Media Index reported that year-over-year ad spend for major cable networks is down.
By Wendy Parish • July 24, 2013 -
Small businesses forgo advertising
With so many low-to-no-cost promotional options, small businesses are increasingly choosing to skip advertising.
By Wendy Parish • July 23, 2013 -
Piqora expands analytics to Instagram and Tumblr
Piquora, a social media analytics service, is expanding its offerings to include Instagram and Tumblr.
By Wendy Parish • July 23, 2013 -
Media outlets embracing sponsored tweets
Major players like the Associated Press and People are allowing sponsors to purchase tweets on their accounts.
By Wendy Parish • July 22, 2013 -
SearchCap: The Day In Search, July 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enhanced Campaigns Countdown: 10 Best Images That Told Us How You Really Feel T-minus just days until Google flips the switch on AdWords Enhanced Campaigns. For...
July 18, 2013 -
Men's Fitness increases rate base to carve out bigger market share
The publication seeks to catch up to rival lifestyle mag Men's Health.
By Wendy Parish • July 18, 2013 -
Adobe Social adds support for more social networks
The social media management software is now integrated with Instagram, Flickr and Foursquare.
By Wendy Parish • July 18, 2013 -
Yahoo ad sales fall short of analyst predictions
Despite the promising changes CEO Marissa Mayer has implemented with Yahoo, revenue numbers are disappointing.
By Wendy Parish • July 16, 2013 -
SearchCap: The Day In Search, July 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements This is important for all merchants running Google product listing ads to note, but t...
July 16, 2013 -
Largest ad networks adopt best practices to stop online piracy
Eight of the world's largest ad networks have committed to a set of best practices to help prevent online piracy.
By Wendy Parish • July 15, 2013 -
Obamacare-centered ads will break spending records
Expect to see a wave of political ads surrounding the Affordable Care Act in anticipation of midterm elections.
By Wendy Parish • July 15, 2013 -
Why the ad tech tax needs to go
The system of media buy, where each $1 is only worth $.45, is broken.
By Wendy Parish • July 15, 2013 -
KitchenAid and Haier take the digital marketing dive
KitchenAid and Haier are multiplying their marketing efforts with online videos and ads.
By Wendy Parish • July 12, 2013 -
New LinkedIn analytics tool offers competitive reporting
Social media analytics platform Simply Measured has introduced LinkedIn analytics.
By Wendy Parish • July 11, 2013 -
Deep Dive
3 of the hottest jobs in marketing right now
Could you see yourself in any of these roles?
By Wendy Parish • July 10, 2013 -
A marketing school that actually preps you for a job in marketing
M-School is LA's first advertising school and the first to integrate real world skills into a digital marketing program.
By Wendy Parish • July 9, 2013 -
Why most ad tech companies will fail
Industry experts predict an ad tech shakeout within the next year as firms struggle to turn a profit.
By Wendy Parish • July 8, 2013 -
Student's project could wreak havoc on ad targeting
A graduate student from Singapore has developed Vortex, a part game, part ad targeting disrupter that could have serious consequences for ad targeting.
By Wendy Parish • July 3, 2013
Previous
