- An AdAge survey of 953 marketing execs showed that while Twitter has proven itself as a valuable marketing channel, it still has a way to go for advertising.
- According to the survey, 70% of respondents currently use Twitter as a marketing channel and 80% plan to use it in the next 12 months, but only 46% said they had purchased any type of ad on Twitter.
- While 51.8% of respondents said they spend up to 2% of their online marketing budget on Twitter, 59.2% did admit they planned to "moderately increase" or "significantly increase" ad spend on the social network in the coming year.
The biggest takeaway from the AdAge survey is how similar the results are to a similar survey on Facebook a few years ago, and now 73.5% of advertisers tell AdAge they spend ad dollars on Facebook. If Twitter can prove its advertising value, it won't be long before marketers allocate a bigger percentage of their advertising budget to the platform. What will be most interesting to see is if advertisers pull from their Facebook budgets to spend on Twitter.