Data/Analytics: Page 137
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How news magazines are approaching iPad ad sales
Selling ads specifically for iPad still holds some controversy in publishers' world.
By Wendy Parish • July 28, 2013 -
New self-service Foursquare ads cater to small biz
Foursquare has opened up self-service advertising to help appeal to small businesses.
By Wendy Parish • July 26, 2013 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
'Do Not Track' advocate Mozilla admits value of tracking
In a move that confuses advertisers, Mozilla is exploring using tracking to personalize users' web experience—the very practice the company has been rallying against.
By Wendy Parish • July 25, 2013 -
Facebook hashtags not increasing engagement
A study from Simply Measured of the Top 100 brands on Facebook revealed that the use of hashtags has not increased engagement.
By Wendy Parish • July 25, 2013 -
Study shows major cable revenues down year-over-year
Analysts at the Standard Media Index reported that year-over-year ad spend for major cable networks is down.
By Wendy Parish • July 24, 2013 -
Small businesses forgo advertising
With so many low-to-no-cost promotional options, small businesses are increasingly choosing to skip advertising.
By Wendy Parish • July 23, 2013 -
Piqora expands analytics to Instagram and Tumblr
Piquora, a social media analytics service, is expanding its offerings to include Instagram and Tumblr.
By Wendy Parish • July 23, 2013 -
Media outlets embracing sponsored tweets
Major players like the Associated Press and People are allowing sponsors to purchase tweets on their accounts.
By Wendy Parish • July 22, 2013 -
SearchCap: The Day In Search, July 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enhanced Campaigns Countdown: 10 Best Images That Told Us How You Really Feel T-minus just days until Google flips the switch on AdWords Enhanced Campaigns. For...
July 18, 2013 -
Men's Fitness increases rate base to carve out bigger market share
The publication seeks to catch up to rival lifestyle mag Men's Health.
By Wendy Parish • July 18, 2013 -
Adobe Social adds support for more social networks
The social media management software is now integrated with Instagram, Flickr and Foursquare.
By Wendy Parish • July 18, 2013 -
Yahoo ad sales fall short of analyst predictions
Despite the promising changes CEO Marissa Mayer has implemented with Yahoo, revenue numbers are disappointing.
By Wendy Parish • July 16, 2013 -
SearchCap: The Day In Search, July 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements This is important for all merchants running Google product listing ads to note, but t...
July 16, 2013 -
Largest ad networks adopt best practices to stop online piracy
Eight of the world's largest ad networks have committed to a set of best practices to help prevent online piracy.
By Wendy Parish • July 15, 2013 -
Obamacare-centered ads will break spending records
Expect to see a wave of political ads surrounding the Affordable Care Act in anticipation of midterm elections.
By Wendy Parish • July 15, 2013 -
Why the ad tech tax needs to go
The system of media buy, where each $1 is only worth $.45, is broken.
By Wendy Parish • July 15, 2013 -
KitchenAid and Haier take the digital marketing dive
KitchenAid and Haier are multiplying their marketing efforts with online videos and ads.
By Wendy Parish • July 12, 2013 -
New LinkedIn analytics tool offers competitive reporting
Social media analytics platform Simply Measured has introduced LinkedIn analytics.
By Wendy Parish • July 11, 2013 -
Deep Dive
3 of the hottest jobs in marketing right now
Could you see yourself in any of these roles?
By Wendy Parish • July 10, 2013 -
A marketing school that actually preps you for a job in marketing
M-School is LA's first advertising school and the first to integrate real world skills into a digital marketing program.
By Wendy Parish • July 9, 2013 -
Why most ad tech companies will fail
Industry experts predict an ad tech shakeout within the next year as firms struggle to turn a profit.
By Wendy Parish • July 8, 2013 -
Student's project could wreak havoc on ad targeting
A graduate student from Singapore has developed Vortex, a part game, part ad targeting disrupter that could have serious consequences for ad targeting.
By Wendy Parish • July 3, 2013 -
Can train windows beam ads directly into your brain?
BBDO Düsseldorf has developed a vibrating train window that can submit messages directly to your brain.
By Wendy Parish • July 2, 2013 -
Twitter Starts Highlighting Websites That Embed Tweets
Twitter is a cool platform, but it's got some problems. It's just so cluttered, you know? There's so much content, and it's so text-based, it's pretty hard to get people excited about scrolling through that hectic Twitter timeline. But Twitter gets it. And I think that's w...
By Alex Nowicki • July 1, 2013 -
10 Quick Tips for Getting More Business Value Out of Twitter
Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users, the probability that your prospects, leads, and customers are using the Twitter is high. This means conversations that could drive business value are ha...
By Alex Nowicki • July 1, 2013
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