Will perfume vials bring the sweet smell of money for Hearst?

Ads in November issues of Elle, Cosmopolitan, Marie Claire and Seventeen will carry more than just the traditional scent strips.

By Wendy Parish • Sept. 25, 2013

Is the Publicis Omnicom merger too big to succeed?

Leading industry CEOs questioned the merger during an Advertising Week panel.

By Wendy Parish • Sept. 25, 2013

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

LG answers a burning question: 'What would my fridge tweet?'

The company created a live video-tweeting fridge to promote its Nordic range.

By Wendy Parish • Sept. 25, 2013

Is 'a la carte' TV a looming disaster for advertisers?

More choice for consumers would come at a price for networks and marketers.

By Wendy Parish • Sept. 25, 2013

Digital marketers don't rate themselves highly

Less than half of those polled consider themselves to be "highly proficient."

By Wendy Parish • Sept. 25, 2013

Is this the end of Google keyword data?

The search giant is now encrypting the searches of all users, nearly eliminating keyword data for publishers. 

By Wendy Parish • Sept. 24, 2013

Yahoo, AOL and Microsoft unite to move automated ad buying forward

The pact will develop a common standard for computer-based premium ad buys.

By Wendy Parish • Sept. 24, 2013

Brands explore crowdsourcing to align with popular causes

Brands are using crowdsourcing site Indiegogo to market themselves and contribute to charity.

By Wendy Parish • Sept. 23, 2013

YouTube to Add Offline Viewing to Mobile Apps

At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications.

Sept. 23, 2013

New York regulators crack down on fake online reviews

"Operation Clean Turf" uncovered $350,000 in penalties from fake reviews on sites like Yelp. 

By Wendy Parish • Sept. 23, 2013

Will pageviews become a thing of the past?

More and more, publishers are finding ways to monetize outside of the confines of pageviews. 

By Wendy Parish • Sept. 21, 2013

Here's What's Happening in Mobile Marketing

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. iOS 7 Arrives: What You Need to Know Before Upgrading With Apple releasing iOS 7 today, millions of iDevice owners will be making the upgrade to Apple’s most advanced mobile...

Sept. 20, 2013

Why the iOS7 update matters to marketers

Several new features may be of benefit to industry professionals. 

By Wendy Parish • Sept. 20, 2013

Nielsen says tweeting happens during TV programming, not commercial breaks

The news bodes well for TV advertisers.

By Wendy Parish • Sept. 19, 2013

AOL continues Project Devil with four new premium ad formats

The initiative focuses on big, bold display ads capable of anchoring a page. 

By Wendy Parish • Sept. 19, 2013

Google looking to replace cookies with AdID

Google is developing an anonymous identifier, AdID, to replace third-party cookies as the way advertisers track digital browsing. 

By Wendy Parish • Sept. 18, 2013

Léon Foucault Honored With A Google Logo To Mark His 194th Birthday

Today’s Google logo is an interactive image of Foucault’s Pendulum, a device created by French physicist Léon Foucault who was born on this date 194 years ago in Paris, France. The Foucault Pendulum was the first experimental demonstration of the Earth’s rotation on its axis.......

Sept. 18, 2013

Duane Reade, Papa John's prove Twitter works for social commerce

Both brands have seen success with paid and organic tweets. 

By Wendy Parish • Sept. 17, 2013

Mobile Ad Targeting Moves Beyond the Geo-Fence

Earlier this week, MMW was privy to the details surrounding a new partnership in mobile that was made official this morning. Placed, a top player in location, just announced the launch of Placed Targeting, a solution that enables advertisers to “step outside of the geo-fence” to reach...

Sept. 17, 2013

Moen Turns Its Home Hardware Into Fashion Jewelry

Company Making 'Statement Pieces' Out Of Its Faucets

Sept. 17, 2013

Live @ SMX East: Trends In Mobile Search

As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Industry observers comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the......

Sept. 17, 2013

DAA leaves Do Not Track group due to lack of progress

More than two years in, the Digital Advertising Alliance says the working group "reached the end of its useful life."

By Wendy Parish • Sept. 17, 2013

Nielsen's new app has hidden agenda

A closer look at Nielsen's new app reveals its real purpose likely lies in gathering consumer data, not serving consumers. 

By Wendy Parish • Sept. 16, 2013

B2B Social Media: Building a Cohesive Strategy

Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact.

Sept. 16, 2013

10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]

There are 3 billion searches a day on Google. Yes, we said billion. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants,

Sept. 16, 2013