Data/Analytics: Page 136
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Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back
Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching!
Aug. 8, 2013 -
SearchCap: The Day In Search, August 8, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Local Ad View (And AdWords Click Type) Comes To Google Maps App Google is following up on the recent roll-out of its updated Google Maps app for Android and...
Aug. 8, 2013 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Female fans draw NFL to women's magazines
NFL to run ads in Marie Claire and other women's mags to reach growing female fan base.
By Wendy Parish • Aug. 8, 2013 -
Marketer's Take Note: Google Searches Show That '90s- Era Styles Are Back
Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching!
Aug. 8, 2013 -
Google Research Shows '90s- Era Style Marketing Coming Back
Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching!
Aug. 8, 2013 -
Yankee Group Highlights ‘Secrets to Mobile Wallet Success’
According to the latest research from Yankee Group, nearly 70 percent of consumers are interested in adopting mobile payments, but less than 14 percent have actually completed a mobile transaction in the past six months. Despite the presence of more than 10 payment apps that have gained the atten...
Aug. 8, 2013 -
Your mHealth News Checkup
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring in recent days. Nearly Half of All Physicians Are ‘Digital Omnivores’ The growth of the mobile health (mHealth) industry is exploding. According to a new IDC Healt...
Aug. 8, 2013 -
Twitter partners with data giant Datalogix to gauge impact of tweets on sales
With increasing pressure to prove the value of their advertising, Twitter turns to Datalogix to help find the correlation between tweets and purchases.
By Wendy Parish • Aug. 8, 2013 -
Heads up, marketers: The '90s are back
Recently released search insight from Google shows searches for '90s style items are through the roof.
By Wendy Parish • Aug. 8, 2013 -
Tumblr partners with Simply Measured to offer enterprise-level analytics
The team-up will give marketers a way to analyze Tumblr data against other social networks.
By Wendy Parish • Aug. 8, 2013 -
SearchCap: The Day In Search, August 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Research Says Search Engines Have Little To Do With Promoting Pirated Content A new research paper authored by Matt Schruers and published by the Computer.....
Aug. 7, 2013 -
AOL announces Adap.TV acquisition after reporting strong earnings
CEO Tim Armstrong expects the deal to "double AOL revenue."
By Roger Riddell • Aug. 7, 2013 -
Topsy's upgrades search every tweet since 2010
Analytics site Topsy released upgrades that offer exact statistics around search terms, including sentiment analysis.
By Wendy Parish • Aug. 7, 2013 -
Deep Dive
4 things you should know about responsive ads
Google's announcement of new responsive ad unit helps to solidify the practice as common place.
By Wendy Parish • Aug. 6, 2013 -
5 common myths about mobile search busted
The rapid growth of mobile search has taken marketers by surprise causing some misunderstandings in the space.
By Wendy Parish • Aug. 6, 2013 -
Nielsen: 29 Percent of TV Ratings Impacted by Twitter
In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in fact have a meaningful impact on GRPs. According to Nielsen’s “Twitter Causation Study,” the...
Aug. 6, 2013 -
Data-driven marketing increases 227% in 2013
Research from data management platform provider BlueKai shows 91% of marketing executives and media buyers worldwide agreed that the use of data figured prominently into segmentation and targeting strategies.
By Wendy Parish • Aug. 6, 2013 -
LinkedIn opens Company Page API to all
Previously only available to a handful of social partners, LinkedIn's Company Page API is now available to all third parties.
By Wendy Parish • Aug. 6, 2013 -
New data driven cable brand follows Netflix's lead
Cox Communications' new brand Contour is following Netflix's lead by using data to make viewing suggestions.
By Wendy Parish • Aug. 5, 2013 -
LinkedIn introduces Company Page analytics
Brands can now track their campaigns with the new LinkedIn Company Page analytics.
By Wendy Parish • Aug. 1, 2013 -
Deep Dive
3 'boring' product brands with compelling content
A less than thrilling industry is no excuse for boring content; these 3 brands show off their content creativity.
By Wendy Parish • July 31, 2013 -
Data not really the reason for the Publicis Omnicom merger?
The idea that Publicis and Omnicom merged in order to use data on the scale of Google and Facebook is misleading.
By Wendy Parish • July 31, 2013 -
SearchCap: The Day In Search, July 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific County Code In his latest video, Google’s head of search....
July 29, 2013 -
Social media reactions to the Omnicom, Publicis merger
The ad industry weighs in on the Omnicom and Publicis merger through social media, and the overall outlook is not positive.
By Wendy Parish • July 29, 2013 -
Spend on Hispanic ads on the rise
Total ad spending on the Hispanic market was up 11.1% last year.
By Wendy Parish • July 29, 2013
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