Data/Analytics: Page 136
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Nielsen's new app has hidden agenda
A closer look at Nielsen's new app reveals its real purpose likely lies in gathering consumer data, not serving consumers.
By Wendy Parish • Sept. 16, 2013 -
B2B Social Media: Building a Cohesive Strategy
Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact.
Sept. 16, 2013 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
There are 3 billion searches a day on Google. Yes, we said billion. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants,
Sept. 16, 2013 -
PubMatic plans 100 new hires as programmatic spending rises
The new hires are a response to booming demand for private ad exchanges.
By Wendy Parish • Sept. 16, 2013 -
FTC sets date to investigate native advertising practices
The meeting with industry reps, consumer advocates, academics and regulators is set for December.
By Wendy Parish • Sept. 16, 2013 -
What Mobile Buyers Are REALLY Doing on Your Website
We are multi-tasking phenoms. During my last trip to the greatest diner on earth, I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. By the time the check came, I'd forwa...
By Alex Nowicki • Sept. 16, 2013 -
Mixpo's blacklist exposes sites suspected of phony bot traffic
Video ad tech firm Mixpo reveals the sites most guilty of using fake traffic, according to their data.
By Wendy Parish • Sept. 16, 2013 -
Adobe Target's major upgrade offers perks for marketers
Adobe has announced serious upgrades to its testing platform, Target.
By Wendy Parish • Sept. 12, 2013 -
Porn site ads pay off for food delivery service Eat24
Will more smaller online businesses boldly follow where most other brands fear to tread?
By Wendy Parish • Sept. 12, 2013 -
Inbound Writer predicts audience interest before publishing
The publishing system helps big publishers and niche bloggers determine audience interest in topics before writing a word.
By Wendy Parish • Sept. 11, 2013 -
TapInfluence completes $5M funding round, launches 'Influencer Marketplace'
The Influencer Marketplace acts as a database to connect marketers with bloggers.
By Roger Riddell • Sept. 10, 2013 -
The New Yorker jumps into native ads
The prestigious New Yorker is joining other publications with the addition of native advertising.
By Wendy Parish • Sept. 10, 2013 -
Apple Expected to Double its Marketing Labor Force
Ahead of tomorrow’s anticipated iPhone 5S and iPhone 5C unveiling, AdAge is out with a new report that suggests the Cupertino, California-based tech giant is about to double-up on its marketing and advertising team. Following last week’s report that Apple is bulking up its ad sales st...
Sept. 9, 2013 -
SearchCap: The Day In Search, September 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Automatic Authorship With Google+ Sign In Google announced an even easier way to get your picture into the Google search results by adding automatic...
Sept. 9, 2013 -
Study: Advertisers may blow $9.5 billion on bot traffic this year
A study from Solve Media revealed that 46% of web traffic exhibits suspicious activity.
By Wendy Parish • Sept. 9, 2013 -
Apple to Hire Creatives in Major Marketing Department Expansion
Move Comes Amid Industry Trend of More Marketers Bringing Agency Services In-House
Sept. 9, 2013 -
TV networks and news sites can now access Facebook audience data
The social networking giant released two new analytics tools on Monday.
By Roger Riddell • Sept. 9, 2013 -
Ad spend up 3.5% in Q2
Ad spending received a little boost in Q2, partly because of a slow quarter prior to Olympics last year.
By Wendy Parish • Sept. 9, 2013 -
Yahoo gets in on 'programmatic' upfront deals
Following in AOL's footsteps, Yahoo is working to get agencies on board with an upfront commitment for premium ad inventory.
By Wendy Parish • Sept. 6, 2013 -
Update: Kenneth Cole responds to tone-deaf tweet outrage via Instagram video
The latest provocative tweet references potential military action in Syria.
By Wendy Parish • Sept. 5, 2013 -
New top lobbyist hired by Direct Marketing Association
Peggy Renken Hudson will take over at the end of the year.
By Wendy Parish • Sept. 4, 2013 -
Major publishers aren't worried about ad blocking
Ad blocking is not as big of a concern as do not track, say major publishers.
By Wendy Parish • Sept. 4, 2013 -
Amazon gives app developers an ad network alternative with mobile commerce ads
Amazon's mobile ad units offer a 6% cut of any purchases made through the ads.
By Wendy Parish • Aug. 30, 2013 -
How brands are using 3D printers for marketing
The 3D printer technology is becoming increasingly prominent among brands as a creative way to interact with consumers.
By Wendy Parish • Aug. 29, 2013 -
Win Free Tickets to Social Media Success Summit 2013
Want to win a free ticket to the largest online social media marketing event of the year? Social Media Examiner has worked hard to bring you our fifth-annual Social Media Success Summit. This is our biggest event ever! And we’ve come up with a fun way to get you involved. First, what is this even...
Aug. 29, 2013
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