Data/Analytics: Page 135
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Kids' sites see revenue plummet from new privacy laws
COPPA changes have forced many kids' sites to pull the plug on behavioral-targeted ads.
By Wendy Parish • Aug. 23, 2013 -
Deep Dive
5 brands using profanity-based wordplay to stir up attention
Almost-swearing and suggestive language seems to be working to garner attention for these five brands.
By Wendy Parish • Aug. 22, 2013 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
News Corp. reveals plans for private ad exchange
The publisher of the Wall Street Journal and New York Post is cutting ties with third-party networks.
By Wendy Parish • Aug. 21, 2013 -
Google unveils 'Data-Driven Attribution' for Analytics
The new Google Analytics Premium feature allows marketers to analyze each incremental contribution of each touch point.
By Wendy Parish • Aug. 21, 2013 -
mobileStorm Launches Valuable News Outlet for Casino Gaming Industry
mobileStorm Inc., a leading Communication Service Provider in mobile marketing, is adding another dedicated industry news channel to its well-respected repertoire, which already includes Mobile Marketing Watch and mHealthWatch. mobileStorm is behind the launch of mGamingWatch.com, a progressive o...
Aug. 20, 2013 -
Google Analytics Expands Attribution Capabilities for Premium Users
Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their way to conversion on your website. The Data-Driven Attribution feature is live for all users worldwide.
Aug. 20, 2013 -
Groupon launches global affiliate marketing platform
The Groupon Partner Network will promote the company across 10,000 publishers worldwide.
By Roger Riddell • Aug. 19, 2013 -
Serbian sites black out in blind-awareness campaign
Creatives at McCann Belgrade and MRM Belgrade have launched a "Web Blackout" to raise awareness for Serbian advocacy group White Cane.
By Wendy Parish • Aug. 19, 2013 -
6 hyperlocal attempts that failed before Patch
AOL laid off 500 employees, but Patch is not the first hyperlocal venture to fall in recent times.
By Wendy Parish • Aug. 16, 2013 -
Google paves way for Glass ads with 'pay-per-gaze' patent
Google received a patent for it's 'pay-per-gaze' advertising process; Google Glass ads likely to follow soon.
By Wendy Parish • Aug. 16, 2013 -
Facebook testing mobile payments
The potential service would allow Facebook users to use their log-in credentials to make mobile commerce purchases.
By Wendy Parish • Aug. 16, 2013 -
Gawker maximizes ad visibility
Gawker is giving advertisers want they want and making banner ads more visible on the site.
By Wendy Parish • Aug. 16, 2013 -
New York Times creates custom ads for long form piece, 'The Jockey'
"The Jockey" will hold similarities to viral success "Snow Fall," but with more attention to aesthetics.
By Wendy Parish • Aug. 13, 2013 -
Coca-Cola launches NFC promotion in Australia
The point-of-sale promotion allows users to download a loyalty app with a tap or scan.
By Roger Riddell • Aug. 13, 2013 -
Proposals in Congress may threaten businesses' ability to deduct ad expenses
Ad lobbyist groups warn there are proposals under consideration that could eliminate or restrict businesses' ability to claim advertising expenses for tax purposes.
By Wendy Parish • Aug. 13, 2013 -
Kraft joins growing marketing trend with profanity-based catchphrase
Kraft is the latest brand to use cheeky tactics to relate to consumers.
By Wendy Parish • Aug. 13, 2013 -
Gannett's 'G/O Digital' takes on more agency business
Publishing giant Gannett is increasing its marketing efforts with a grouping of businesses called 'G/O Digital.'
By Wendy Parish • Aug. 13, 2013 -
Advertisers fight for Fantasy Football players' attention
Fantasy Football players are the dream demographic for many brands, but grabbing their attention can be difficult.
By Wendy Parish • Aug. 12, 2013 -
There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow
With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold.
Aug. 12, 2013 -
Google Puts Local Ads on the Maps App
Google has introduced 'relevant ads' to the Maps app, assisting local businesses in their advertising.
Aug. 9, 2013 -
Groupon credits best quarter ever to mobile
Groupon CEO says company on track to be first large-scale ecommerce company that is predominantly mobile.
By Wendy Parish • Aug. 9, 2013 -
American Express Serve and Isis Connect Platforms
American Express and Isis announced Thursday that they will introduce American Express Serve to the Isis Mobile Wallet. As MMW previously reported, Isis Mobile Wallet is poised for national roll-out before year’s end. The new co-branded account will be offered in every Isis Mobile Wallet as...
Aug. 9, 2013 -
Here’s What’s Happening in Mobile
In case you missed it, here are some of the top stories in mobile we’ve been following this week. Infographic: CMO’s Will Outspend CIOs on Technology by 2017 How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Here’s your answer....
Aug. 9, 2013 -
Fake web traffic may cost industry $180M annually
The chief scientist at startup MdotLabs claims fraudulent traffic is worse than previously believed.
By Wendy Parish • Aug. 9, 2013 -
Special Olympics hires Young & Rubicam for global marketing efforts
Agency Young & Rubicam beat out 23 other contenders to score Special Olympics global account.
By Wendy Parish • Aug. 9, 2013
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