- This Wednesday, a new telemarketing rule goes into affect that may causes some distress among telemarketing firms.
- The new rule requires written consent from consumers before they receive any auto-dial or pre-recorded phone calls, or mobile texts.
- All of the opt-in databases with other forms of consent may no longer be in compliance. Additionally, the “established business relationship” exception has been removed.
New regulation overhauls, like this one from the FCC, can be tricky to navigate. The biggest challenge will likely result from losing all the already opted-in consumers and figuring out a way to get them to re-consent. It seems it’s mostly a matter of wording and also figuring out what “written” means.