Are in-house ad agencies choking the talent pipeline?

The advertising industry is experiencing a talent crisis of immense proportions that's likely to continue unless changes are made now, writes WorkReduce CEO Brian Dolan.

By Brian Dolan • April 12, 2021

Teen love for Nike appears to be unshakeable

The brand continues to rank No. 1 among this cohort, which is also concerned about racial equality and the environment, Piper Sandler found.

By Daphne Howland • April 9, 2021

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Publicis partners with The Trade Desk as cookie deprecation threatens data ambitions

Epsilon, the ad holding group's data-marketing arm, will pair its identity solution with Unified ID, a cookie alternative that continues to gain traction.

By Peter Adams • April 8, 2021

IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic

Digital video saw the highest growth at 21% to $26.2 billion, expanding its share of total internet ad revenue to almost 19%.

By Robert Williams • April 8, 2021

EMarketer: Amazon's share of US digital ad market hits 10% for first time

Google's ad business is most threatened by Amazon's growth as marketers shift their search spending to reach online shoppers.

By Robert Williams • April 7, 2021

Attention marketers: Building vaccine confidence is key for a 'return to normal'

Given the positive data about COVID-19 vaccines, growing understanding among the public is ultimately a marketing and communication challenge, writes Gartner's Tim Barlow.

By Tim Barlow • April 5, 2021

With $155M in fresh capital, Harry's looks to add more brands

A year after its deal with Schick owner Edgewell was called off, the company behind Harry's, Flamingo, Cat Person and Headquarters is expanding.

By Caroline Jansen • April 1, 2021

Digital ad sales to top two-thirds of total spend for first time in 2021, Magna forecasts

Ad spending is expected to grow 6.4% this year and reach $240 billion due to an economy buoyed by a new stimulus package, the decline of COVID-19 and the return of sports.

By Chris Kelly • April 1, 2021

Study: Brand activism sways buying behavior, brand impression for 58% of consumers

Opinions on the reasoning behind brand activism were mixed, with 31% of respondents saying companies are cashing in on the culture war.  

By Chris Kelly • March 25, 2021

Brands grow bolder with marketing M&A to fill steep orders on data, e-commerce

An emergence of "asynchronous buyers" like Yum Brands and Walmart speaks to how marketers are asserting more control in the face of an uncertain future.

By Peter Adams • March 23, 2021

What Nike's Datalogue deal says about the brand's evolving approach to data-driven marketing

CEO John Donahoe emphasized the importance of aligning traditional creative teams with new tech-oriented capabilities on a call with analysts.  

By Peter Adams • March 22, 2021

Digital ad targeting will return to its roots amid cookie demise

Advertisers and publishers are tasked with developing tactics and strategies that drive performance and engender trust, writes Permutive's Rico Rosa.

By Rico Rosa • March 22, 2021

Tinuiti snaps up Amazon specialists Ortega to meet brands' e-commerce needs

The Seattle-based shop founded by former Amazon employees works with clients like Gerber and Pantone.

By Peter Adams • March 18, 2021

Study: Ad overload could pose steeper risk to brands than messages near inappropriate content

Consumers surveyed by GWI and WARC deemed advertising "excessive" across channels, a problem potentially exacerbated during the pandemic.

By Peter Adams • March 16, 2021

Attribution will be challenging — but not impossible — in a cookieless world

Analog and digital media measurement will allow for planning and optimization, but both have positives and negatives, writes Permutive's Elizabeth Brennan.

By Elizabeth Brennan • March 16, 2021

Clip or click? How the pandemic has changed the print vs. digital coupon debate

While the demise of paper coupons has been predicted amid a broader shift to digital, the future may not be so straightforward.

By Shane Schick • March 15, 2021

The only go-to-market metrics that matter

If lead generation is no longer a thing for modern marketers, which metrics are most important?

By Justin Keller • March 15, 2021

M&M's leads CPG brands on DTC strategy as more shopper dollars shift online

A mix of engaging content, product personalization and clear loyalty offerings put the Mars marketer at the front of the pack, according to Forrester.

By Peter Adams • March 12, 2021

How OnePlus customized a livestream concert to make it more immersive

More than 1.3 million viewers interacted with the smartphone maker through a white-label platform created with Maestro and Metro by T-Mobile.

By Robert Williams • March 11, 2021

How the ANA is helping the ad industry deliver on diversity and inclusion pledges

Two co-founders of the Alliance for Inclusive and Multicultural Marketing detailed several tools helping marketers create change.

By Chris Kelly • March 11, 2021

'Relevance is key': Why Nordstrom has gone all-in on DTC brands

The 120-year-old department store has welcomed in some of the hottest digitally native brands, from Bonobos to Everlane, all in an attempt to grow with its consumer.

By Caroline Jansen • March 10, 2021

54% of people don't feel culturally represented in online ads, Facebook finds

Showing how to elevate diverse voices, Facebook notes a Pure Leaf push for International Women's Day that uses documentary-type videos and an AR filter.

By Chris Kelly • March 9, 2021

Vungle shores up contextual tools ahead of IDFA changes with GameRefinery buy

GameRefinery wields contextual data sets across more than 160,000 gaming apps, as well as partnerships with top developers like Zynga, King and Rovio.

By Peter Adams • March 4, 2021

How Amazon and Walmart's head-to-head competition is changing retail

The evolution of each brand shows that being a retail giant means more than selling merchandise.

By Maria Monteros • March 3, 2021

57% of consumers remained loyal to a brand during chaotic 2020, study finds

While disruptions to supply chains tested the limits of loyalty, 49% said last year's events didn't stop them from purchasing a brand.

By Robert Williams • March 3, 2021