Data/Analytics: Page 41
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Recent CTV ad fraud scheme could be biggest ever
At its peak, the Icebucket bot network impersonated more than 2 million people and generated 1.9 billion ad requests.
By Robert Williams • April 17, 2020 -
Daphne Howland/Marketing Dive
The tricky business of retail marketing in a pandemic
Even with most transactions frozen, this can be a good time to talk to customers, experts say. But retailers need to send the right message.
By Daphne Howland • April 16, 2020 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Opinion
Measure twice, cut what?
Downturns don't always doom your bottom line. Building strong measurement strategies through data can help you base decisions on adjusting spend while helping your company adapt and thrive, writes Analytic Partners' Nancy Smith.
By Nancy Smith • April 16, 2020 -
"200323-Z-NI803-0053". Retrieved from Matt Hecht.
Direct publishers hit harder by coronavirus than programmatic specialists, study finds
Even as news consumption soars, 77% of publishers report clients have asked to cancel campaigns, delivering a blow to revenue.
By Peter Adams • April 15, 2020 -
Marketers predict pandemic will slow ad spend into 2021, study says
Most advertisers said they're focusing on coronavirus-related reasons — over economic- and industry-related ones — to know when to resume ad spending.
By Robert Williams • April 14, 2020 -
Deep Dive
Why CPG marketers can't afford to go dark despite coronavirus risks
Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits.
By Peter Adams • April 14, 2020 -
Retrieved from Honda on April 02, 2020
Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says
Among the spots reviewed, 73% had measurable impact around empowerment. Pre-pandemic, just 12.5% of ads typically achieved any empowerment score.
By Dianna Christie • April 14, 2020 -
During pandemic, consumers prioritize product availability over brand loyalty
With less choice on the shelves, American consumers are opting to try new brands of the same product rather than look elsewhere, studies from Shopkick and BlueYonder found.
By Jessi Devenyns • April 14, 2020 -
Search ad spending could plunge 29% in Q2 as marketers turn taps off
Typically safe during a recession, the channel faces distinct challenges due to the coronavirus pandemic, eMarketer found.
By Peter Adams • April 13, 2020 -
Teen spending hits lowest point in nearly a decade as coronavirus concerns grow
Categories like cosmetics experienced a blow from Gen Zers this spring, while some food and apparel brands fortified their lead, Piper Sandler found.
By Peter Adams • April 8, 2020 -
Daphne Howland/Marketing Dive
The consumer after COVID-19
Shoppers will return. But they're living through a pandemic that will change them, maybe forever.
By Daphne Howland • April 8, 2020 -
Retrieved from Nathan's Famous on April 08, 2020
Nathan's Famous upgrades tech, adds geotargeting and digital ordering
In a one-month pilot, the chain saw increased engagement at a lower cost-per-click since adding AI-enabled ad formats to its marketing mix.
By Dianna Christie • April 8, 2020 -
Retrieved from Behr Paint on March 25, 2020
Communication software brands like Zoom triple ad spending under coronavirus
A jump in Q1 comes as enterprise businesses, brands and consumers are looking for ways to stay connected during pandemic lockdown.
By Peter Adams • April 7, 2020 -
Shaquille O'Neal ads drive engagement for Papa John's
The NBA star's endorsement is helping the pizza chain rebuild its image and lift delivery orders following founder John Schnatter's ouster.
By Dianna Christie • April 6, 2020 -
CVS, Olive Garden and Sam's Club coronavirus ads rank high in likeability
Recent ads by the brands scored by directly addressing the pandemic and communicating relevant and supportive messaging.
By Dianna Christie • April 3, 2020 -
"Jackson Avenue at Federal Plaza, Stay Home City of Chicago Ad" by Raed Mansour is licensed under CC BY 2.0
Early lessons for marketers during the coronavirus pandemic
Amid the turmoil, a picture of how marketers can adapt during this crisis is coming into focus.
April 3, 2020 -
What the coronavirus means for DTC brands
Digital natives like ThirdLove and StitchFix may not face the massive store closures brick-and-mortar retailers are grappling with, but they're experiencing their own obstacles.
By Caroline Jansen • April 2, 2020 -
Adwanted buys SRDS from Kantar to support print ad sales with data
The sale of is a sign of how Bain Capital is restructuring Kantar after buying a 60% interest in the company from WPP for $3.1 billion last year.
By Robert Williams • April 2, 2020 -
Gartner: 65% of CMOs are preparing for budget cuts
Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.
By Dianna Christie • April 1, 2020 -
"No Toilet Paper in Walgreens" by Raed Mansour is licensed under CC BY 2.0
Consumers believe brands can lead coronavirus response, but demand practical solutions
Businesses that prioritize profits over the health and security of people during the pandemic risk damaging trust permanently, Edelman found.
By Peter Adams • March 31, 2020 -
"Jackson Avenue at Federal Plaza, Stay Home City of Chicago Ad" by Raed Mansour is licensed under CC BY 2.0
IAB: Mission-based marketing jumps 42% amid coronavirus
Despite the current dire mood, there are signs that advertising and marketing activity can rebound during the second half of 2020.
By Robert Williams • March 30, 2020 -
Most brands aren't ready to win in e-commerce, report says
Just 17% of brand say they are ahead of the curve or leading in that space, while 71% reported they have a strong focus in e-commerce, but are catching up to or keeping pace with competitors.
By Megan Poinski • March 30, 2020 -
Magna: Digital ad sales will dip 2% in H1 and rebound in H2
Forecasts show the ad market will jump back in the second half of 2020 and experience moderate growth next year.
By Dianna Christie • March 27, 2020 -
Forrester: Brands must build trust as coronavirus saps consumer sentiment
Consumers don't have the "emotional energy to engage with, spend with or recommend" brands, but marketers can work to offset that.
By Robert Williams • March 27, 2020 -
76% of viewers willing to watch ads for free video streaming, study finds
As the appetite for streaming services continues to grow, consumers are nearing the upper limit on subscription fees.
By Dianna Christie • March 26, 2020
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