Data/Analytics: Page 41
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LGBTQ-inclusive marketing opens door to acceptance, P&G and GLAAD find
A study published ahead of Pride month positions the coronavirus pandemic as an opportunity to make a bigger impact on the community.
By Peter Adams • May 28, 2020 -
CMOs became a more diverse group in 2019, study says
Gains made by women and minorities last year are noteworthy given the continued focus on the marketing industry's lack of diversity.
By Dianna Christie • May 28, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Where ad spending is thriving during COVID-19, including a few surprises
Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?
By Shane Schick • May 27, 2020 -
59% of ad agency employees working longer during pandemic, study says
The pandemic has led many advertisers to pull back on their spending, but many also have had to revamp strategies and ad creative.
By Robert Williams • May 26, 2020 -
Bank of America, Facebook defied April slump with higher programmatic spend
Amid pandemic lockdowns that kept people at home, the travel industry's programmatic ad spending plunged 79% last month.
By Robert Williams • May 21, 2020 -
75% of ANA members have diversity plans, but only 40% apply them to marketing
COVID-19 could hurt suppliers hired as part of diversity programs, as companies cut ad spend due to the crisis.
By Dianna Christie • May 20, 2020 -
Sameness, exploitation sets in for COVID-19 ads, study says
Pandemic-related ads can still be effective, but brands must be creative in order to connect with consumers who are tiring of this messaging.
By Dianna Christie • May 19, 2020 -
Nintendo only brand to rank in top 10 for online, offline marketing
The video game giant rose one slot to No. 2 for having a "talkworthy" online campaign, while its Nintendo Switch console ranked No. 9 for offline brand sharing.
By Robert Williams • May 18, 2020 -
3 pandemic-related behaviors will stick as consumer anxiety subsides, Kantar predicts
Areas like heightened cost consciousness offer opportunities and challenges for marketers in the months ahead.
By Dianna Christie • May 15, 2020 -
PepsiCo finds empathy is new imperative for marketers amid pandemic uncertainty
Research undertaken by the company found 86% of consumers agreed it's "critical" for brands to show empathy now if they want to grow loyalty.
By Peter Adams • Updated May 14, 2020 -
McDonald's will boost US marketing $100M as dining rooms reopen
It's unclear what future marketing promotions will look like, though the fast-food behemoth is likely to highlight safety precautions early on to address consumer concerns about eating in restaurants.
By Robert Williams • May 14, 2020 -
Opinion
Marketers must adapt to change, the only certainty for global business this decade
Entrepreneurs and strategists talk ad nauseam of disruption. But what if the velocity of change is so fierce that it calls the very definition of disruption into question? ICF Next's Bob Feldman weighs in.
By Bob Feldman • May 14, 2020 -
Daphne Howland/Marketing Dive
Companies' behavior mid-pandemic influences future brand loyalty, survey finds
Eighty-four percent of respondents said how companies prioritize employee welfare during the global health crisis will become a more important factor on what they buy.
By Dianna Christie • May 13, 2020 -
Cadillac's CMO wants the upfronts to evolve to meet a disruptive moment
During a webinar hosted by Innovid, Melissa Grady talked about growing difficulties in areas like measurement and where new brand opportunities lie during the pandemic.
By Peter Adams • May 13, 2020 -
SARINYAPINNGAM via Getty Images
52% of advertisers plan to increase spending this summer, survey finds
Many advertisers are planning media just three months out as opposed to the typical six months as they await the economy's response to schools and businesses reopening.
By Dianna Christie • May 12, 2020 -
15% of programmatic ad spend disappears in the supply chain, study says
About 51% of ad spend by brands goes to publishers after agencies, platforms and vendors collect their fees, while 15% disappears into the unknown.
By Robert Williams • May 7, 2020 -
"Jogger Crosses Empty New York City Street During COVID19 Quarantine" by Anthony Quintano is licensed under CC BY 2.0
Consumers tire of COVID-19-related ads, survey finds
Brands may struggle to balance consumer desire to move on from pandemic messaging with the need to be responsible corporate citizens.
By Dianna Christie • May 7, 2020 -
Roku's ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus
The new platform comes as Roku aims to drive more revenue from advertising.
By Dianna Christie • May 6, 2020 -
90% of people buy from brands they follow on social media, study says
Among social marketers, boosting brand awareness is the top priority for their strategies.
By Robert Williams • May 5, 2020 -
Gen Z wants fun, exciting ads amid pandemic boredom, survey says
Signs of "coronavirus fatigue" suggest marketers can change the tone of their ads to more traditional content that's still mindful of public health concerns.
By Robert Williams • May 5, 2020 -
Retrieved from Clorox on May 05, 2020
Clorox refreshes ad strategy with digital media shift, $50M budget increase
The company said it will be "very bullish" with its ad spend as it looks to hold onto new customers trialing its products during the pandemic.
By Dianna Christie • May 5, 2020 -
"Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
Q1 growth in digital ad spend masks negative effect of pandemic
The quarter was mostly strong until the coronavirus pandemic pushed marketers to cut or halt spending in March, according to marketing firm Merkle.
By Robert Williams • May 4, 2020 -
Ads around COVID-19 work better within news media, study finds
The type of programming in which ads from Amazon, Ford and Domino's appeared impacted the performance for their pandemic-related messaging.
By Dianna Christie • May 4, 2020 -
Amazon's ad business a 'mixed bag' as Q1 sales soar, profits tumble
Growth for its advertising business was consistent with the previous quarter, but the coronavirus pandemic led to some advertisers pulling back and downward pressure on prices.
By Daphne Howland • May 1, 2020 -
Shoppers prefer brands over private labels in current economic slowdown, study says
Private labels often get a boost during belt-tightening periods, but that doesn't appear to be the case for many categories as the pandemic impacts spending.
By Dianna Christie • May 1, 2020
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