Pandemic personas include careful optimists and remiss pessimists, study says

New research outlines four persona types that reflect how different core demographics are coping and spending in the COVID-19 era.

By Dianna Christie • June 19, 2020

Female CMO salaries eclipsed men's in 2019, study finds

Compensation findings by the CMO Council may reflect the growing number of women in executive roles as companies look to diversify their leadership.

By Robert Williams • June 18, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Google bans far-right site ZeroHedge from ad platform for policy violations

In a related move, The Federalist was given three days to remove violations of Google's policies, which it did.

By Robert Williams • June 17, 2020

How brands can use hyperlocal marketing to bounce back and drive revenue

Marketers must balance a "monitor and adapt" strategy with consumers' desire for normalcy as they return to business, Chatmeter CEO Collin Holmes writes.

By Collin Holmes • June 17, 2020

Pandemic's hit to ad spending could be less severe than Great Recession, GroupM says

The company projects a smaller slide this year compared to 2009, reflecting a digital resiliency that small businesses have played a potentially significant role in supporting.

By Peter Adams • June 16, 2020

The Macallan's e-commerce boutique fulfills orders from local retailers

Using Thirstie's API addresses the growing demand for online alcohol sales and same-day delivery that has become apparent during the pandemic.

By Dianna Christie • June 16, 2020

Global ad marketplace to drop 7% this year, rebound next year, Magna says

Despite the strength of digital formats, COVID-19's impact on the overall advertising industry now appears to be deeper than previously forecast.

By Dianna Christie • June 15, 2020

Disney+ surges from last to 1st place in 'most beloved brands' this spring

The new streaming platform was popular in homebound consumers' offline conversations during the early days of the pandemic, Engagement Labs found.

By Dianna Christie • June 15, 2020

2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM

A new guide is designed to help advertisers manage the complexities of brand safety amid the pandemic, tech and privacy developments.

By Dianna Christie • June 12, 2020

Kantar: Consumers want brands to take stance on social issues, but demographic divides remain

As consumers seek ways to make changes in their own lives to tackle issues including racism and climate change, many see their wallets as a way to help.

By Dianna Christie • June 11, 2020

Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs

Several new tools are designed to help marketers quickly and cost-effectively understand changing shopper needs by simulating realistic in-store actions.

By Dianna Christie • June 10, 2020

Roku teams with Kroger to integrate shopper data and streaming TV ads

The pair aim to attract CPG advertisers by combining shopper data from 60 million households with 39.8 million streaming TV accounts.

By Dianna Christie • June 9, 2020

Disney expands Luminate ad sales offering to Hulu for 1st time

At its virtual upfronts roadshow, Disney also announced it's working with Samba TV on ad performance metrics and participating in Nielsen's test of an addressable TV platform.

By Robert Williams • June 8, 2020

51% of marketing professionals expect virtual events to stick around, survey finds

New research by The 614 Group shared exclusively with Marketing Dive examines what the marketing business experience might look like post-pandemic.

By Dianna Christie • June 8, 2020

J.M. Smucker cut marketing spend 5.8% last quarter amid pandemic disruptions

The CPG giant plans to leverage renewed interest in legacy brands like Folgers in its marketing, CEO Mark Smucker said in a conference call this week.

By Robert Williams • June 5, 2020

Campbell boosts ad spend as sales surge during pandemic

The packaged foods company plans to ramp up marketing spend to retain customers who bought its products for the first time in the past year.

By Robert Williams • June 4, 2020

Forrester: CMOs must adjust as agencies shed more than 50K jobs

The cuts are expected over the next two years, sapping a source of expertise and accelerating trends like in-house agencies and gig economy options.

By Robert Williams • June 3, 2020

Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study

While less polarizing than its ads featuring Colin Kaepernick in 2018, people didn't want to see a corporation taking advantage of George Floyd's murder and subsequent protests to sell shoes.

By Dianna Christie , Natalie Black (Koltun) • June 3, 2020

KFC Canada bets on AI analytics for deeper insights across functions

Rapid digital-driven insights can help meet consumers' rising expectations in the COVID-19 era.

By Dianna Christie • June 3, 2020

Listening to change: Customer experience execs share insights on navigating COVID-19

Many brands are shifting focus from sales to brand-building during the pandemic and harnessing data that serves as the voice of customers, writes ActionIQ's Tasso Argyos.

By Tasso Argyos • June 3, 2020

Is Facebook using the pandemic to shore up its influence?

The social giant stirred controversy in acquiring the popular image-sharing platform Giphy last month, but marketers shouldn't be surprised by further consolidation in the broader tech landscape.

By Peter Adams • June 3, 2020

Product ads are top performers among non-COVID-19 spots, study finds

Consumers are feeling more emotionally connected to ads for products that can improve domestic life while spending more time at home.

By Dianna Christie • June 2, 2020

CMOs face pay cuts as economy slows during pandemic

Despite the challenging outlook, last year female CMOs out-earned their male counterparts as big advertisers expanded their diversity efforts.

By Robert Williams • June 1, 2020

Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow

Each company now owns one-third of Blockgraph, which bolsters brands' ability to use data for TV ad-targeting in a privacy-minded way.

By Peter Adams • May 29, 2020

Record digital ad revenue preceded slowest quarter in a decade, IAB finds

With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.

By Natalie Black (Koltun) • May 29, 2020