Data/Analytics: Page 42
-
Deep Dive
What coronavirus means for sports marketing
The Olympics have been postponed. Major leagues are suspending their seasons. How can brands pivot and still reach fans?
By Shane Schick • March 26, 2020 -
Facebook says ad business 'weakening' despite usage spike under coronavirus
People in areas hardest hit by the pandemic are spending more time on its messenger services, many of which aren't monetized.
By Peter Adams • March 25, 2020 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Olympics postponement brings confusion to an already nervous ad industry
NBCUniversal sold 90% of its inventory for a record $1.25 billion in national ad sales for the 2020 Olympics, which will now take place July 23 to Aug. 8, 2021.
By Dianna Christie , Natalie Black (Koltun) • Updated March 30, 2020 -
Marketers struggle with content strategy, tracking ROI, study says
Almost half of marketers rate their content as inconsistent, while only 7% say they consider it exceptional.
By Robert Williams • March 24, 2020 -
4As: 56% of consumers interested in brands' COVID-19 initiatives
As brands navigate these challenging times, the report points to several ways forward when it comes to finding the right messaging.
By Dianna Christie • March 24, 2020 -
Ford, Guinness coronavirus-related ads score well with general population, study says
Overall, consumers are fine with ads addressing the current crisis and want messages of brands taking action, Ace Metrix found.
By Dianna Christie • March 23, 2020 -
Daphne Howland/Marketing Dive
E-commerce sites boost ad spend as COVID-19 drives orders
Ad spending doubled to $9.6 million during the first week of March from a month earlier, according to research from MediaRadar.
By Robert Williams • March 23, 2020 -
Global ad spend growth retracts in response to coronavirus, eMarketer says
The revised forecast for the advertising industry assumes the virus will be contained in the coming months and that the Olympics will occur.
By Dianna Christie • March 20, 2020 -
Local OTT ad spend jumps 127% as connected TV audience grows
The total number of local OTT campaigns jumped 58% while the number of advertisers increased 33% from a year earlier.
By Robert Williams • March 20, 2020 -
33 organizations call for delay of California privacy law enforcement amid coronavirus pressure
The organizations suggested enforcement should begin on Jan. 2, 2021 instead of the July 1 deadline.
By Samantha Schwartz • March 20, 2020 -
Retrieved from Flickr.
Comscore, Kargo implement new brand safety tools addressing coronavirus
Marketers are looking to steer clear of advertising around pandemic-related content, which is creating a conundrum for publishers.
By Peter Adams • March 19, 2020 -
Gartner: CMOs must shift strategies amid coronavirus threat
The uncertain and rapidly evolving situation brings greater risks, but also creates opportunities to build customer loyalty.
By Robert Williams • March 19, 2020 -
65% of advertising professionals fear layoffs from pandemic, report finds
The ad industry is also seeing the greatest share of employees whose companies are encouraging them to work from home and restricting travel.
By Dianna Christie • March 19, 2020 -
CDC/Alissa Eckert, MS. "covid-19 coronavirus on white". Retrieved from https://www.cdc.gov/media/subtopic/images.htm.
3 strategies for strengthening brands amid coronavirus uncertainty
A virtual town hall hosted by the ARF suggested that sharpening brand mission could be crucial, and that tech developments in areas like 5G will accelerate.
By Peter Adams • March 18, 2020 -
Travel industry slashes ad spending in half amid coronavirus
The drop was more extreme on a monthly basis, with TV spending falling 69% and digital spending contracting 62% from February.
By Robert Williams • March 17, 2020 -
Coronavirus impacts how people shop and search online, study finds
While retailers, travel brands and restaurants are bearing the brunt of closures and citywide lockdowns, grocery stores and some CPG brands may inadvertently benefit.
By Dianna Christie • March 17, 2020 -
EMarketer: Coronavirus will slow 2020 ad spending growth to 7%
Revised estimates are mostly based on the outbreak's effects on ad spending in China, potentially foreshadowing what may occur in other parts of the world.
By Robert Williams • March 16, 2020 -
CDC/Hannah A Bullock; Azaibi Tamin. (2019). "covid-19 coronavirus microscopic image with blue colored viral particles". Retrieved from https://www.cdc.gov/media/subtopic/images.htm.
Deep DiveHow brands are taking extra precaution to avoid coronavirus insensitivities
Campaigns are getting dropped for fear of associating with the virus, but an overreaction also has its downsides.
By Peter Adams • March 16, 2020 -
Payments and delivery drive shoppers to Amazon over DTC brands
A new study reveals that free and fast shipping can influence purchasing decisions in favor of the e-commerce giant.
By Tatiana Walk-Morris • March 12, 2020 -
Nintendo Switch, American Family ranked 'most beloved brands'
Highlighting how people discuss their favorite brands in different channels, the ranking differs significantly when comparing online versus offline chatter.
By Dianna Christie • March 12, 2020 -
ANA: Advertisers extend time to pay agencies for marketing services
Payment terms for ad agencies lengthened 27% to an average 58 days as companies seek ways to squeeze cash flow from operations.
By Robert Williams • March 11, 2020 -
Opinion
The age of data privacy: personalization's existential crisis?
While GDPR has seen only a few violations make the news, we may see more and stricter enforcement of data privacy infringements in the U.S. with CCPA at the table, writes Qubit's Graham Cooke.
By Graham Cooke • March 10, 2020 -
AI rejected by a growing number of marketers, study says
One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.
By Dianna Christie • March 9, 2020 -
ANA: Marketing's data-driven potential at risk if educational skills gap persists
Students pursuing a career in the field are not developing the type of mathematical background necessary to master consumer data.
By Peter Adams • March 6, 2020 -
Courtesy of Sephora
Deep DiveWill loyalty programs gain renewed value in a cookie-less era?
Brands from Sephora to Red Lobster are revisiting their rewards strategies amid tighter ad-targeting restrictions and greater demands for data privacy.
By Shane Schick • March 4, 2020
Previous
