Brand Strategy: Page 104
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Courtesy of PepsiCo
Pepsi boosts Black-owned restaurants' marketing, rewards consumers with Dig In Day
The marketer is sharing business resources and a mobile-friendly "passport" as part of its efforts to drive sales to Black-owned restaurants.
By Chris Kelly • Oct. 7, 2021 -
Courtesy of D-ID
Mondelez uses AI to animate family photos for Vietnamese holiday
With Publicis and Digitas Vietnam, the CPG marketer lets consumers bring static photographs of old memories to life around an important holiday.
By Chris Kelly • Oct. 5, 2021 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Permission granted by Jif
Deep DiveCPG brands ditch domestic tropes for culture-led marketing. Will it pay off?
Marketers face pressure to address a history of propping up gender roles that were woven into the cultural fabric by agencies in the "Mad Men" era.
By Peter Adams • Oct. 5, 2021 -
Permission granted by Dentsu Group
Dentsu launches bespoke gaming solution to help brands navigate booming category
The specialty offering has a range of services, from IP development to in-game advertising, as marketers look to engage an audience of billions.
By Peter Adams • Oct. 4, 2021 -
Permission granted by PepsiCo
How PepsiCo is harnessing data to help retailers increase sales
The food and beverage giant's Pepviz platform uses analytics, data science and other tools to ensure a store is carrying the right product mix and optimizing shelf space.
By Christopher Doering • Oct. 4, 2021 -
Stock.adobe.com/nikomsolftwaer
Sponsored by AcxiomThe great customer experience reset
Thriving beyond The Great CX Reset means having the right data strategy and the right expertise to execute in place - the best personalized customer experiences count on it.
Oct. 4, 2021 -
Milkos / Bigstock
Sponsored by UserTestingEmotionally intelligent teams: 3 core practices you should know
When it comes to delivering an exceptional customer experience, companies with emotional intelligence — who really take the time to get in tune with what customers want — are winning.
By Kaj van de Loo, CTO at UserTesting • Oct. 4, 2021 -
Courtesy of Taco Bell
Taco Bell celebrates National Taco Day with Discord, messaging push
In the U.S., the chain will leave Easter eggs on Reddit and "raid" Discord channels to give away free tacos while a global push focuses on the taco emoji.
By Chris Kelly • Oct. 4, 2021 -
Retrieved from Oculus/YouTube on March 11, 2020
Facebook invests $50M for 'responsible' metaverse development
To ensure the "next computing platform" is built with inclusivity, privacy, safety and ethics in mind, the social media giant will work with a number of partners.
By Natalie Black (Koltun) • Sept. 30, 2021 -
Courtesy of The Coca-Cola Company
Coca-Cola refreshes brand with global campaign built around shared moments
To revamp the Coke trademark, the brand worked with agency BETC London on a campaign that includes a gaming-focused spot and activations on Twitch.
By Asa Hiken • Sept. 30, 2021 -
Permission granted by Unilever
Unilever's new startup program kicks off with eye on $3.4T social commerce opportunity
In its first endeavor, the Positive Beauty Growth Platform will focus on companies specializing in livestreaming, shoppable media and gaming commerce.
By Peter Adams • Sept. 29, 2021 -
Courtesy of Nutrabolt
C4 Energy drink celebrates Starburst fusion with pop-up truck, digital content
In addition to influencer partnerships and in-person activations, the drink brand will digitally release pop art-inspired visuals and anime-inspired content.
By Chris Kelly • Sept. 29, 2021 -
Courtesy of Warner Music Group Corp.
Twitch enters first record label partnership with Warner Music Group
With their own platform channels, select label artists can take advantage of additional income opportunities that could include brand sponsorships.
By Chris Kelly • Sept. 28, 2021 -
Ocean Spray released a video as part of its Cranberry Chef Collective campaign. The image was retrieved from its video on Sept. 27, 2021.
Deep DiveFor influencer marketing to drive sales, trust must translate to real strategies
As the holiday shopping season approaches, boosting confidence in the space could push it toward lower-funnel productivity.
By Asa Hiken • Sept. 28, 2021 -
Daphne Howland/Marketing Dive
Analysts throw cold water on the great DTC pivot
A new report from BMO Capital Markets finds that direct sales by brands come with lower margins than through wholesale channels.
By Ben Unglesbee • Sept. 27, 2021 -
Courtesy of Crown Royal
Crown Royal 3D-prints immersive world for canned cocktails
The cast, including a hip-hop artist and pro gamer, was scanned at different locations to create a virtual block party celebrating the product launch.
By Peter Adams • Sept. 27, 2021 -
Pexels - Artem Podrez
Sponsored by Inmar IntelligenceTransform your digital strategy with first-party data on social media
Many marketers consider social media to be little more than an "awareness driver," but this misconception might be limiting your digital success.
By Brooke Pianalto • Sept. 27, 2021 -
bigstockphoto.com/redpixel.pl
Sponsored by UserTestingA company-wide customer-first obsession: a must-have, not an option
Today's companies need fast answers on whether their product or service is delivering what people want, in the ways they want.
By Janelle Estes • Sept. 27, 2021 -
Courtesy of American Express
ColumnCampaign Trail: AmEx eyes small-business owners in whimsical new push
Pop-up workstations — billboards that flip into desks with charging ports — are designed for people on the go and manifest how the brand's cards are "built for business."
By Natalie Black (Koltun) • Sept. 24, 2021 -
matkub2499 / Shutterstock
Sponsored by MarketplacerFrom good to great: How to use third-party marketplaces to enhance your online customer experience
As global e-commerce sales continue to skyrocket, brands are adding new technology and features that draw customers into a world of their passions and desires, and in the process, drive loyalty and revenue.
By Jim Stirewalt, US President, Marketplacer • Sept. 24, 2021 -
Courtesy of Mars Wrigley Confectionery
Starburst promotes self-care with All Pink 30-day challenge calendar
The Mars Wrigley candy is again deepening associations between themes of self-compassion and its fan-favorite pink flavor.
By Asa Hiken • Sept. 22, 2021 -
P&G's Pritchard calls out Sisyphean challenges around improving measurement
Amid a flurry of controversy surrounding firms like Nielsen, the CPG executive outlined his hopes for a cross-industry solution.
By Peter Adams • Updated Sept. 23, 2021 -
Courtesy of Busch Light
Busch takes remote work outdoors with TreeWork space
A pun on co-working provider WeWork, the space offers Wi-Fi, happy hours, grilling, bonfires and the opportunity to camp outside.
By Chris Kelly • Sept. 22, 2021 -
Permission granted by Subway
Subway records strongest August sales in 8 years on tails of brand refresh
The overhaul, which includes a retooled menu and "never-ending" creative campaign, led to a 33% August sales lift at top-performing restaurants.
By Peter Adams • Sept. 21, 2021 -
Courtesy of Sweet
Burger King's NFT strategy matures beyond stunts toward real engagement
As part of the celeb-backed Keep It Real Meals, customers can scan QR codes and receive collectible game pieces that go toward other rewards.
By Chris Kelly • Sept. 21, 2021
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