Brand Strategy: Page 103
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Courtesy of Procter & Gamble
P&G: Marketing efficiency breeds effectiveness, leading to more investment
As consumers seek out trusted brands, the CPG marketer's quarterly results show it reaping the benefits of investments in digital marketing, supply chain and data analysis.
By Chantal Tode • Oct. 20, 2021 -
Asa Hiken/Marketing Dive
Diageo's Pronghorn eyes cross-industry impact via a diversity 'blueprint'
The spirits marketer is angling for long-term impact by demonstrating how to best enact tangible change, according to executives at Advertising Week.
By Asa Hiken • Oct. 19, 2021 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
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Deep DiveHow product shortages and an extended shopping season are upending holiday marketing
Preparing contingencies for different holiday scenarios puts additional pressure on brands and agencies working to keep up amid their own staffing challenges.
By Natalie Black (Koltun) • Oct. 19, 2021 -
Retrieved from General Motors on October 18, 2021
Cadillac's CMO on shifting brand strategy to address supply chain, cookie challenges
Melissa Grady said holiday ads would focus more on brand-building for the Lyriq, Cadillac's first EV, versus typical deals-oriented messaging.
By Peter Adams • Oct. 19, 2021 -
Anthony Devlin via Getty Images
Stellantis taps Black-owned agency to shore up multicultural marketing
Detroit-based Ignition Media Group will serve as a "sounding board" on DEI efforts for the automaker behind brands including Chrysler, Dodge and Jeep.
By Chris Kelly • Oct. 18, 2021 -
Drew Angerer / Staff via Getty Images
Advertising Week reflects on adland's many changes during tumultuous period
Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time.
By Aaron Baar • Oct. 18, 2021 -
Courtesy of Campbell's
Campbell's brand modernization continues with musical QR codes on cans
Along with a partnership with Universal Music Group, the CPG brand will let customers submit cooking-inspired songs for a chance to win $20,000.
By Chris Kelly • Oct. 18, 2021 -
Kaarin Vembar/Marketing Dive
Under Armour names first chief consumer officer as marketing chief plans exit
Massimo Baratto will take over the functions of the CMO in the new position, overseeing global marketing, e-commerce and retail.
By Cara Salpini • Oct. 18, 2021 -
https://www.pexels.com/photo/mother-with-baby-using-laptop-7282634/
Sponsored by UserTestingTackling post-pandemic CX challenges with a focus on empathy
How leading customer experience (CX) teams are using empathy to mitigate post-pandemic challenges and meet the needs of customers.
By Janelle Estes • Oct. 18, 2021 -
Courtesy of Abercrombie & Fitch Management Co.
Hollister unveils gamer apparel from new 'chief gaming scout'
Kyle "Bugha" Giersdorf, who has 4.8 million Twitch followers, will also help to lead the brand's gamer training program.
By Asa Hiken • Oct. 15, 2021 -
Courtesy of Crockpot
Crockpot fires up NFT to target next generation of at-home cooks
Moving its slow cooker from the cupboard to the blockchain, the brand wanted to avoid an overt nostalgia play as it celebrates 50 years.
By Peter Adams • Oct. 15, 2021 -
Courtesy of Popeyes
Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich
A partnership with the hip-hop star, who is now a franchise owner, spotlights a sauce inspired by her sassy personality and an Easter egg-loaded video.
By Peter Adams • Oct. 14, 2021 -
Retrieved from Tide on April 01, 2021
What's next for sustainability in marketing following a year of surprising resilience?
Corporate pledges are increasingly being complemented by more direct ad campaigns as companies like P&G and PepsiCo prioritize the issue.
By Peter Adams • Oct. 14, 2021 -
Courtesy of The North Face
The North Face marks 55 years with crowdsourced archive of exploration
"It's More Than A Jacket" will include programs at the San Francisco Museum of Modern Art and leads the outdoor apparel brand's holiday efforts.
By Natalie Black (Koltun) • Oct. 13, 2021 -
Courtesy of Starbucks
Starbucks, Netflix partner on book club-inspired content series
Both brands are looking to engage people around the film and TV adaptations that have surged in popularity as viewing continues to shift to streaming.
By Chris Kelly • Oct. 13, 2021 -
Courtesy of Bacardi
Bacardi pairs purpose with NFTs to empower fan investment in music diversity
The rum brand tapped upstart marketplace Sturdy Exchange to help shine a light on the underrepresentation of female producers.
By Asa Hiken • Oct. 13, 2021 -
Permission granted by Heinz
Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits
The push, which includes a pop-up and e-commerce site, recognizes that DIY costumes may be more common as retailers deal with supply chain shortages.
By Peter Adams • Oct. 12, 2021 -
Megan Rapinoe appeared in an ad Subway uploaded to YouTube on July 21, 2021.
Deep DiveCan QSRs meet marketing's new imperatives without alienating franchisees?
National brand building is often in conflict with the needs of local operators — a dichotomy that has only become more apparent in the past 18 months.
By Chris Kelly • Oct. 12, 2021 -
Courtesy of Walmart
Walmart, Netflix open shopping hub to jump on hype for shows like 'Squid Game'
Debuting in time for the holidays, the streamer's first digital storefront with a national retailer will let fans vote on what merchandise they'd like to see next.
By Peter Adams • Oct. 11, 2021 -
Courtesy of Mercedes-Benz USA
Mercedes-Benz touts sustainability with electric vehicle experiences
In addition to a 20-city test drive tour, the carmaker will promote its first line of electric models at pop-ups in New York and California.
By Chris Kelly • Oct. 11, 2021 -
Jose Tutiven
Sponsored by BrandshareThe new era of sampling begins at home
In the age of e-commerce, the tangible nature of product samples plays a key role in creating brand awareness to conversions.
Oct. 11, 2021 -
Courtesy of Shutterfly
ColumnCampaign Trail: Shutterfly preserves life's chaotic moments in biggest effort to date
Teeing up near the holidays, "Make it a Thing" aims to amplify the personalization website's shifting focus from what people create to why.
By Natalie Black (Koltun) • Oct. 8, 2021 -
Courtesy of Gatorade
Gatorade showcases 'dunk' celebrations with season-long NFL push featuring gaming
"Road to the Dunk" includes a custom Snapchat runner game and integrations with EA's Madden franchise to connect with young athletes.
By Peter Adams • Oct. 7, 2021 -
Courtesy of PepsiCo
Pepsi boosts Black-owned restaurants' marketing, rewards consumers with Dig In Day
The marketer is sharing business resources and a mobile-friendly "passport" as part of its efforts to drive sales to Black-owned restaurants.
By Chris Kelly • Oct. 7, 2021 -
Courtesy of D-ID
Mondelez uses AI to animate family photos for Vietnamese holiday
With Publicis and Digitas Vietnam, the CPG marketer lets consumers bring static photographs of old memories to life around an important holiday.
By Chris Kelly • Oct. 5, 2021
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