Sephora plans first campaign highlighting Black-owned brands

In its journey toward supporting BIPOC customers, the beauty retailer is also revamping its ColorIQ foundation matching technology.

By Cara Salpini • Aug. 26, 2021

Walmart unveils cross-channel ad exchange built on first-party shopper data

Rolling out ahead of the holidays and leveraging The Trade Desk's expertise, the DSP serves as a major test of whether the retailer can scale in ad tech.

By Peter Adams • Aug. 25, 2021

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Coca-Cola serves free Lime rides to encourage recycling plastic bottles

A new partnership expands the beverage giant's World Without Waste initiative to recycle 100% of its packaging by 2030.

By Asa Hiken • Aug. 25, 2021

How QSR loyalty programs stack up in 2021

Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against rivals' long-standing programs.

By Julie Littman • Aug. 24, 2021

Accenture Interactive names Droga CEO at inflection point for marrying creativity, tech

In the two years since Accenture acquired Droga5, agency rivals focused more on consultative services that have served them well during the pandemic.

By Peter Adams • Aug. 23, 2021

Taco Bell names Lil Nas X 'chief impact officer' in latest pop culture activation

The partnership, which begins with a new breakfast campaign, comes weeks after the QSR announced Cashmere as its culture agency of record.

By Asa Hiken • Aug. 23, 2021

LG finds new recipe for kitchen experiences with media channels like Twitch

Head of Marketing Peggy Ang explains how the brand is trying to "rewrite the playbook" on marketing home appliances and electronics.

By Asa Hiken • Aug. 23, 2021

Why your customers' emotions, feelings and attitudes could be more valuable than your big data

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one's customers is essential to building this connection.

By Paige Musto • Aug. 23, 2021

WWE expands digital footprint with John Cena-inspired NFT, Spotify partnership

Ahead of its "SummerSlam" pay-per-view event, the wrestling organization is leveraging Spotify's Clubhouse clone to offer live conversations.

By Asa Hiken • Aug. 19, 2021

How Discord aids brands' quest to engage fans around 'emergent culture'

Chipotle, Hot Topic and Jack in the Box are among the marketers that have established a foothold on the group chat platform.

By Robert Williams • Aug. 19, 2021

Walmart nearly doubles ad sales after major investments in Connect platform

The retailer remains bullish on its ad business, even as e-commerce growth slowed compared to last year, when the pandemic shifted shopping online.

By Chris Kelly • Aug. 19, 2021

Keurig Dr Pepper launches Pepper Perks loyalty program

The soda giant is aiming to secure brand loyalty among its core consumers by rewarding them with a limited-edition chocolate flavor.

By Chris Casey • Aug. 18, 2021

Old Navy shifts to inclusive sizing in all stores and online

A new campaign developed with The Martin Agency features Aidy Bryant and includes a TV spot, OOH placements and content on TikTok and Instagram.

By Daphne Howland • Aug. 18, 2021

MLB taps former Marriott exec as CMO to bolster digital efforts

Karin Timpone brings a background in digital marketing that could help the league explore areas like loyalty and blockchain.

By Asa Hiken • Aug. 18, 2021

Pepsi urges consumers to 'break up' with Coke Zero Sugar in latest challenger move

Responding to backlash to its rival's latest beverage reformulation, Pepsi is giving frustrated fans the chance to win free drinks via social media.

By Peter Adams • Aug. 18, 2021

45% of consumers say Subway should drop embattled Megan Rapinoe, survey finds

The U.S. soccer star, who appears in the chain's latest ad campaign, is facing backlash after kneeling at the Tokyo Olympics to protest racism.

By Chris Kelly • Aug. 18, 2021

Wingstop shakes up marketing structure as it eyes 100% digital transactions

Inspired by tech companies, the realignment comes as the wing chain places bigger bets on emerging formats like ghost kitchens. 

By Peter Adams • Aug. 17, 2021

General Mills serves up nostalgia with 'Monster Mash' remake, mockumentary

The marketer is utilizing a variety of tactics that could appeal to Gen X and millennial parents in order to launch a new seasonal cereal.

By Chris Kelly • Aug. 17, 2021

Zelle owner doubles down on marketing, targets older group

The digital payment network's owner is trying to break through post-COVID-19 competition for consumers' attention by demonstrating new use cases.

By Lynne Marek • Aug. 16, 2021

Why winning brands like Taco Bell still look to agencies for help on culture

Mature companies face steeper challenges to growth and could need third-party expertise to connect with new audiences and pop on emerging platforms.

By Peter Adams • Aug. 16, 2021

Ben's Original spotlights diverse families in first campaign since rebrand

Doubling down on inclusion, the brand formerly known as Uncle Ben's gave each group the same rice to see the various dishes they would make.

By Peter Adams • Aug. 16, 2021

Jif bridges rap's different styles with 'epically absurd' ads featuring Ludacris

An original song and spots co-starring fellow rapper Gunna play off some fans' thinking that newer rappers sound like they have a mouthful of peanut butter.

By Peter Adams • Aug. 16, 2021

An organization obsessed with customer empathy starts with these 5 steps

As the unprecedented availability of information shifts power from brands to buyers, we’ve entered a golden age of the customer. Across every industry, customer empathy is now the competitive differentiator.

By Andy MacMillan • Aug. 16, 2021

Pepsi's new docuseries spotlights Black cuisine in snackable episodes

The episodes are hosted by celebrity chef Marcus Samuelsson and build on the soft drink maker's "Dig In" initiative to support Black-owned restaurants.

By Asa Hiken • Aug. 13, 2021

Walmart hands US media duties to Publicis as it ramps up omnichannel focus

Estimated to be the top retail advertiser this year, the big-box store is looking to link ad planning and buying closer to creative with a longtime agency partner.

By Peter Adams • Aug. 13, 2021