Brand Strategy: Page 101
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Courtesy of Banana Republic
Banana Republic goes back to its roots with new brand identity
A historical underperformer at parent company Gap, the brand is realigning around more casual offerings that speak to its origins.
By Tatiana Walk-Morris • Sept. 8, 2021 -
Retrieved from Snickers on September 08, 2021
Snickers wants NFL fans to get candid for campaign celebrating 'rookie mistakes'
Photos, videos and written accounts of past errors will serve as a way for the Mars Wrigley brand to engage people throughout the regular season.
By Peter Adams • Sept. 8, 2021 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Joe Raedle via Getty Images
Anheuser-Busch taps new CMO, adds marketing role in C-suite shuffle
The shakeup sees the brewing company making significant moves toward advancing its consumer-first media strategy.
By Asa Hiken • Sept. 8, 2021 -
Courtesy of Walmart corporate blog
Walmart teams with Meredith to help drive grocery push
The cross-platform partnership features AI-powered meal planning, shoppable recipes, visual search, chatbots and more to help people plan and make meals.
By Catherine Douglas Moran • Sept. 8, 2021 -
Retrieved from Kroger on November 05, 2018
What do Macy's and the Toys R Us brand have to offer each other?
The retailers are teaming up for a shop-in-shop rollout, but branding alone won't make their partnership work.
By Ben Unglesbee • Sept. 7, 2021 -
Source: Bigstock (https://www.bigstockphoto.com/)
Copyright: nd3000
More info: webpage
Sponsored by UserTestingHey marketing execs: People are human, not data points
Has it all gone too far? Are we losing the human connection? Consumers and brands are still figuring it all out, but when it comes to how businesses approach their relationships with customers, Houston, we have a problem.
By Andy MacMillan, CEO of UserTesting • Sept. 7, 2021 -
Unsplash - Hanson
Sponsored by Inmar, Inc.The impact of in-store signage on consumer purchase decisions
As in-store foot traffic increases, marketers need to reach audiences based on store behaviors. Here are three shopping behaviors to consider when creating your in-store marketing strategy.
Sept. 7, 2021 -
Photo by Fauxels (Studio) from Pexels
OpinionThree ways to create DE&I initiatives that actually work
Creating real change requires brands to focus inward instead of concentrating efforts on external messaging and branding, writes Full Circle Insights CEO Bonnie Crater.
By Bonnie Crater • Sept. 6, 2021 -
Retrieved from Denny's on September 03, 2021
Denny's celebrates college football offensive linemen with All-Pancaker Team
The restaurant chain signed Name, Image and Likeness deals with four players known for making pancake blocks on the field.
By Chris Kelly • Sept. 3, 2021 -
Courtesy of Hyundai Motor Company
Hyundai, Vans design Roblox experiences to connect through the metaverse
The "Hyundai Mobility Adventure" is the first such activation from a global automaker and serves to familiarize players with forward-looking products.
By Peter Adams • Sept. 2, 2021 -
Courtesy of Buffalo Wild Wings
Buffalo Wild Wings gauges crowd noise with AI for sports bar competitions
This is the first time IBM Watson has been used as part of head-to-head challenges between two different locations.
By Chris Kelly • Sept. 2, 2021 -
Courtesy of Chipotle
Chipotle gamifies loyalty program with extra perks
The chain's new Extras feature allows members to access additional points and receive free items faster, personalized challenges and achievement badges.
By Emma Liem Beckett • Sept. 1, 2021 -
Courtesy of General Mills
Lucky Charms drops album as General Mills embraces digital channels
Available on music streaming platforms, "Magically Delicious" features eight songs in different genres dedicated to the cereal's marshmallow charms.
By Chris Kelly • Sept. 1, 2021 -
Permission granted by Mars, Incorporated
How Mars measures the emotional impact of video ads using AI tech
A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether a campaign is resonating or needs to be tweaked.
By Peter Adams • Sept. 1, 2021 -
Courtesy of Bed Bath & Beyond
Bed Bath & Beyond brand chief departs after little over a year
Chief Digital Officer Rafeh Masood on Monday took over Cindy Davis' duties on an interim basis, amid the retailer's private label push.
By Daphne Howland • Aug. 31, 2021 -
Courtesy of Ferrara
Nerds packaging unlocks candy-themed Dungeons & Dragons adventure
A partnership with the role-playing tabletop game, which saw its best sales ever in 2020, looks to provide a family friendly story focused on teamwork.
By Peter Adams • Aug. 31, 2021 -
Courtesy of Tide
Tide extends #TurnToCold campaign with NFL partnership
The P&G brand's latest environmental push features a talking washing machine and TV spots with Atlanta Falcons quarterback Matt Ryan.
By Chris Kelly • Aug. 31, 2021 -
Courtesy of AB InBev
AB InBev's Natural Light enters vodka category
The brand has recently expanded into other segments, including hard seltzers and frozen flavored icicles, in a bid to capture more young drinkers.
By Christopher Doering • Aug. 30, 2021 -
Courtesy of Just Play
Slinky makes social media debut with search for new jingle
The effort from the 75-year-old toy brand focuses on TikTok and Instagram and directs fans to SoundCloud where they can create their own take on the tune.
By Peter Adams • Aug. 30, 2021 -
Courtesy of FanDuel
FanDuel bets on mainstream audiences with first national campaign
A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more."
By Asa Hiken • Aug. 30, 2021 -
Courtesy of Sweetgreen
Sweetgreen celebrates Naomi Osaka partnership with US Open campaign
The fast-casual salad chain brings an out-of-home campaign to New York City, where it will also be giving away merchandise signed by the tennis star.
By Chris Kelly • Aug. 30, 2021 -
Permission granted by Annie Spratt, Unsplash
Sponsored by Inmar IntelligenceThe pandemic isn't slowing down back-to-school spending
This year, back-to-school spending is expected to grow 16% year-over-year up to $32.5 billion dollars.
Aug. 30, 2021 -
Daphne Howland/Marketing Dive
Gap keeps mum about its Yeezy collection as Old Navy, Athleta dominate Q2
CEO Sonia Syngal said stepped-up marketing investments, improved brand management and technology enhancements are paying off.
By Daphne Howland • Aug. 27, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra supports gender equality in sports with $100M pledge
The initiative and a new ad seek to help female athletes achieve the same level of coverage in media as part of the push for equal pay.
By Chris Kelly • Aug. 27, 2021 -
Courtesy of McDonald's
How McDonald's boosts mobile growth with Famous Orders platform
The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program.
By Robert Williams • Aug. 26, 2021
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