Crown Royal 3D-prints immersive world for canned cocktails

The cast, including a hip-hop artist and pro gamer, was scanned at different locations to create a virtual block party celebrating the product launch.

By Peter Adams • Sept. 27, 2021

Transform your digital strategy with first-party data on social media

Many marketers consider social media to be little more than an "awareness driver," but this misconception might be limiting your digital success.

By Brooke Pianalto • Sept. 27, 2021

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

A company-wide customer-first obsession: a must-have, not an option

Today's companies need fast answers on whether their product or service is delivering what people want, in the ways they want.

By Janelle Estes • Sept. 27, 2021

Campaign Trail: AmEx eyes small-business owners in whimsical new push

Pop-up workstations — billboards that flip into desks with charging ports — are designed for people on the go and manifest how the brand's cards are "built for business."

By Natalie Black (Koltun) • Sept. 24, 2021

From good to great: How to use third-party marketplaces to enhance your online customer experience

As global e-commerce sales continue to skyrocket, brands are adding new technology and features that draw customers into a world of their passions and desires, and in the process, drive loyalty and revenue. 

By Jim Stirewalt, US President, Marketplacer • Sept. 24, 2021

Starburst promotes self-care with All Pink 30-day challenge calendar

The Mars Wrigley candy is again deepening associations between themes of self-compassion and its fan-favorite pink flavor.

By Asa Hiken • Sept. 22, 2021

P&G's Pritchard calls out Sisyphean challenges around improving measurement

Amid a flurry of controversy surrounding firms like Nielsen, the CPG executive outlined his hopes for a cross-industry solution. 

By Peter Adams • Updated Sept. 23, 2021

Busch takes remote work outdoors with TreeWork space

A pun on co-working provider WeWork, the space offers Wi-Fi, happy hours, grilling, bonfires and the opportunity to camp outside.

By Chris Kelly • Sept. 22, 2021

Subway records strongest August sales in 8 years on tails of brand refresh

The overhaul, which includes a retooled menu and "never-ending" creative campaign, led to a 33% August sales lift at top-performing restaurants.

By Peter Adams • Sept. 21, 2021

Burger King's NFT strategy matures beyond stunts toward real engagement

As part of the celeb-backed Keep It Real Meals, customers can scan QR codes and receive collectible game pieces that go toward other rewards.

By Chris Kelly • Sept. 21, 2021

Discovering and seizing the new event marketing opportunity

The event marketing channel as we know it has changed. See how marketers are navigating this complex landscape of virtual, hybrid, and in-person events by rebuilding agile event programs that align strategy, teams, and tech.

Sept. 20, 2021

The customer touchpoints you may be forgetting

How should brands manage their customer interactions when, so often, someone else is doing the actual interacting?

By Andy MacMillan, CEO of UserTesting • Sept. 20, 2021

Honest Co. taps Amazon veteran as new digital chief

The former head of Amazon's Key service will lead the brand's omnichannel and online operations after years of rapid growth and accumulated losses.

By Ben Unglesbee • Sept. 16, 2021

Just 38% of consumers familiar with 'metaverse' despite growing tech dependence, report finds

Marketers still need to familiarize themselves with the concept, as two-thirds of people now prefer to engage with brands digitally.

By Peter Adams • Sept. 16, 2021

Pepsi breaks down recycling 101 with NFL stars amid sustainable transformation

A "Trash Talk" platform featuring player-led PSAs and an interactive game is part of a new initiative that spans the PepsiCo portfolio.

By Peter Adams • Sept. 15, 2021

State Farm's mascot debuts as first branded character in NBA 2K22

Along with a Twitch livestream, the integration includes a digital storefront where players can buy in-game apparel inspired by Jake from State Farm.

By Chris Kelly • Sept. 15, 2021

As NFL kicks off 2nd pandemic season, sports marketers exercise cautious optimism

Even as concerns persist around the delta variant, brands feel more confident about their strategies, including the return of experiential tactics and expansion into sports betting.

By Peter Adams • Sept. 15, 2021

Brand loyalty is eroding under supply chain and price pressures, survey finds

More than eight in 10 consumers bought a different brand from the one they normally purchase in the past three months.

By Jessi Devenyns • Sept. 14, 2021

'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches

Already saddled with the rising cost of customer acquisition, profitability for digitally native brands just got even more challenging.

By Maria Monteros • Sept. 14, 2021

Stacy's taps Reese Witherspoon's Hello Sunshine to share stories of female founders

The Frito-Lay brand is enlisting the buzzy media company to amplify winners of a Rise Project that provides grants and mentorship opportunities.

By Peter Adams • Sept. 14, 2021

Olay takes on computer algorithms to fight biased beauty standards

Along with a new ad and national print effort, the P&G brand is teaming with Black Girls Code to send at least 1,000 girls of color to coding camp.

By Asa Hiken • Sept. 14, 2021

Taco Bell tests Taco Lover's Pass 1 year after rewards program launch

After buying the 30-day pass through its app, guests at select locations can redeem one taco a day, a move that could drive repeat visits.

By Julie Littman • Sept. 13, 2021

E-commerce everywhere: How to find a winning strategy for the new consumer experience

Instead of jumping on every new commerce-enabled digital feature, brands would be well served to slow down and identify where best they can activate to drive the most value.

By Matthew Lang, Strategy Director • Sept. 13, 2021

Burger King introduces Keep It Real Meals after banning 120 artificial ingredients

Mirroring McDonald's, the chain tapped celebrities to share their custom orders, but asked them to use their real names instead of stage personas.

By Peter Adams • Sept. 9, 2021

Pepsi blends NFL, New York Fashion Week kickoffs in capsule collection

Fans can score luxury lounge apparel by designer Dapper Dan as part of the soda brand's "Made for Football Watching" campaign.

By Chris Kelly • Sept. 9, 2021