Brand Strategy: Page 106
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Courtesy of Chipotle
Chipotle gamifies loyalty program with extra perks
The chain's new Extras feature allows members to access additional points and receive free items faster, personalized challenges and achievement badges.
By Emma Liem Beckett • Sept. 1, 2021 -
Courtesy of General Mills
Lucky Charms drops album as General Mills embraces digital channels
Available on music streaming platforms, "Magically Delicious" features eight songs in different genres dedicated to the cereal's marshmallow charms.
By Chris Kelly • Sept. 1, 2021 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Permission granted by Mars, Incorporated
How Mars measures the emotional impact of video ads using AI tech
A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether a campaign is resonating or needs to be tweaked.
By Peter Adams • Sept. 1, 2021 -
Courtesy of Bed Bath & Beyond
Bed Bath & Beyond brand chief departs after little over a year
Chief Digital Officer Rafeh Masood on Monday took over Cindy Davis' duties on an interim basis, amid the retailer's private label push.
By Daphne Howland • Aug. 31, 2021 -
Courtesy of Ferrara
Nerds packaging unlocks candy-themed Dungeons & Dragons adventure
A partnership with the role-playing tabletop game, which saw its best sales ever in 2020, looks to provide a family friendly story focused on teamwork.
By Peter Adams • Aug. 31, 2021 -
Courtesy of Tide
Tide extends #TurnToCold campaign with NFL partnership
The P&G brand's latest environmental push features a talking washing machine and TV spots with Atlanta Falcons quarterback Matt Ryan.
By Chris Kelly • Aug. 31, 2021 -
Courtesy of AB InBev
AB InBev's Natural Light enters vodka category
The brand has recently expanded into other segments, including hard seltzers and frozen flavored icicles, in a bid to capture more young drinkers.
By Christopher Doering • Aug. 30, 2021 -
Courtesy of Just Play
Slinky makes social media debut with search for new jingle
The effort from the 75-year-old toy brand focuses on TikTok and Instagram and directs fans to SoundCloud where they can create their own take on the tune.
By Peter Adams • Aug. 30, 2021 -
Courtesy of FanDuel
FanDuel bets on mainstream audiences with first national campaign
A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more."
By Asa Hiken • Aug. 30, 2021 -
Courtesy of Sweetgreen
Sweetgreen celebrates Naomi Osaka partnership with US Open campaign
The fast-casual salad chain brings an out-of-home campaign to New York City, where it will also be giving away merchandise signed by the tennis star.
By Chris Kelly • Aug. 30, 2021 -
Permission granted by Annie Spratt, Unsplash
Sponsored by Inmar IntelligenceThe pandemic isn't slowing down back-to-school spending
This year, back-to-school spending is expected to grow 16% year-over-year up to $32.5 billion dollars.
Aug. 30, 2021 -
Daphne Howland/Marketing Dive
Gap keeps mum about its Yeezy collection as Old Navy, Athleta dominate Q2
CEO Sonia Syngal said stepped-up marketing investments, improved brand management and technology enhancements are paying off.
By Daphne Howland • Aug. 27, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra supports gender equality in sports with $100M pledge
The initiative and a new ad seek to help female athletes achieve the same level of coverage in media as part of the push for equal pay.
By Chris Kelly • Aug. 27, 2021 -
Courtesy of McDonald's
How McDonald's boosts mobile growth with Famous Orders platform
The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program.
By Robert Williams • Aug. 26, 2021 -
Courtesy of Sephora
Sephora plans first campaign highlighting Black-owned brands
In its journey toward supporting BIPOC customers, the beauty retailer is also revamping its ColorIQ foundation matching technology.
By Cara Salpini • Aug. 26, 2021 -
Courtesy of Walmart
Walmart unveils cross-channel ad exchange built on first-party shopper data
Rolling out ahead of the holidays and leveraging The Trade Desk's expertise, the DSP serves as a major test of whether the retailer can scale in ad tech.
By Peter Adams • Aug. 25, 2021 -
Courtesy of Coca-Cola
Coca-Cola serves free Lime rides to encourage recycling plastic bottles
A new partnership expands the beverage giant's World Without Waste initiative to recycle 100% of its packaging by 2030.
By Asa Hiken • Aug. 25, 2021 -
Courtesy of Starbucks/Potbelly/McDonald's
How QSR loyalty programs stack up in 2021
Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against rivals' long-standing programs.
By Julie Littman • Aug. 24, 2021 -
Accenture Interactive names Droga CEO at inflection point for marrying creativity, tech
In the two years since Accenture acquired Droga5, agency rivals focused more on consultative services that have served them well during the pandemic.
By Peter Adams • Aug. 23, 2021 -
Courtesy of Taco Bell Corp.
Taco Bell names Lil Nas X 'chief impact officer' in latest pop culture activation
The partnership, which begins with a new breakfast campaign, comes weeks after the QSR announced Cashmere as its culture agency of record.
By Asa Hiken • Aug. 23, 2021 -
Courtesy of LG Electronics
Q&ALG finds new recipe for kitchen experiences with media channels like Twitch
Head of Marketing Peggy Ang explains how the brand is trying to "rewrite the playbook" on marketing home appliances and electronics.
By Asa Hiken • Aug. 23, 2021 -
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Sponsored by UserTestingWhy your customers' emotions, feelings and attitudes could be more valuable than your big data
According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one's customers is essential to building this connection.
By Paige Musto • Aug. 23, 2021 -
Courtesy of WWE
WWE expands digital footprint with John Cena-inspired NFT, Spotify partnership
Ahead of its "SummerSlam" pay-per-view event, the wrestling organization is leveraging Spotify's Clubhouse clone to offer live conversations.
By Asa Hiken • Aug. 19, 2021 -
Retrieved from Jack in the Box on August 03, 2021
How Discord aids brands' quest to engage fans around 'emergent culture'
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established a foothold on the group chat platform.
By Robert Williams • Aug. 19, 2021 -
Al Bello via Getty Images
Walmart nearly doubles ad sales after major investments in Connect platform
The retailer remains bullish on its ad business, even as e-commerce growth slowed compared to last year, when the pandemic shifted shopping online.
By Chris Kelly • Aug. 19, 2021
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