Campaign Trail: Page 3
Campaign Trail is Marketing Dive's look at some of the best new creative efforts from the marketing world.
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Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic
Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P.
By Peter Adams • Oct. 21, 2022 -
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Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito
In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors.
By Chris Kelly • Oct. 7, 2022 -
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Campaign Trail: Kraft wants mayo lovers to let their freak flags fly
Kraft Heinz partnered with Wieden+Kennedy in its latest bid to be the "Mayo of Mayonnaise," celebrating the rituals some have with the divisive condiment.
By Chris Kelly • Sept. 23, 2022 -
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Campaign Trail: DirecTV tackles football, ‘Real Housewives’ fandoms
Created with TBWA\Chiat\Day LA, the latest iteration of the brand’s "Get Your TV Together" campaign unites live sports and reality TV.
By Chris Kelly • Sept. 9, 2022 -
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Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters
In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.
By Chris Kelly • Aug. 26, 2022 -
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Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes
The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign.
By Chris Kelly • Aug. 12, 2022 -
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Campaign Trail: Frida Baby animates user reviews of messy parenthood realities
For its first TV spots, the baby brand partnered with World Famous to create a campaign reflective of the same colorful, no-nonsense approach of its products.
By Chris Kelly • July 29, 2022 -
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Campaign Trail: Eos normalizes all types of shaving from 'treasure trails' to 'toe toupées'
Videos juxtapose soft-focus fantasies with authentic shaving experiences, while attention-grabbing OOH ads carry messages like "Your mom has a mustache."
By Chris Kelly • July 15, 2022 -
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Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills
Agency Odysseus Arms used a creative and strategic method called Third3ye to better integrate consumer insights into the campaign to ensure authenticity.
By Chris Kelly • July 1, 2022 -
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Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages
The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce.
By Chris Kelly • June 17, 2022 -
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Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads
Translation tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old Reebok spots masterminded by agency founder Steve Stoute.
By Chris Kelly • June 3, 2022 -
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Campaign Trail: C4 Energy taps into Kevin Hart's versatility
The multihyphenate star's ability to multitask is central to a campaign that fully aligns a celebrity ambassador, brand proposition and creative approach.
By Chris Kelly • May 20, 2022 -
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Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world
The Pernod Ricard brand teamed with Wieden+Kennedy for a neon-drenched spot that looks to make the summer mindset permanent.
By Chris Kelly • May 6, 2022 -
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Campaign Trail: Veuve Clicquot savors small moments and 250 years
"Good Day Sunshine" builds on the high-end brand's legacy while marking an attempt to bring its lux image somewhat down to earth.
By Natalie Koltun • April 22, 2022 -
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Campaign Trail: Logitech for Creators fosters community in debut brand platform
"Together We Create" conveys how the brand envisions the future of online content creation and how it's attempting to nurture a niche community.
By Natalie Koltun • April 8, 2022 -
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Campaign Trail: Lululemon's poetic ode to women's feet
A new ad celebrates the nuances of designing a shoe specifically for female runners, depicting the imperfect and "messy" experience of running.
By Natalie Koltun • March 25, 2022 -
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Campaign Trail: Ruggable rejects restrictions in debut brand effort
"Take the Floor" marks the DTC brand's first national campaign and emphasizes the freedom of being at home.
By Natalie Koltun • March 11, 2022 -
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Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad
Dolph Lundgren races around in sweat-inducing scenarios in several spots showcasing the Procter & Gamble brand's new antiperspirant.
By Natalie Koltun • Feb. 25, 2022 -
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Campaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap
Nodding to its 90-year history, the chip brand attempts to bring its purpose of delivering joy closer to the center of its marketing.
By Natalie Koltun • Feb. 11, 2022 -
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Campaign Trail: How Coke gives its 130-year-old logo contemporary flair
Overlaying the 19th century script on richly hued cans balances nostalgia and modernity, a comforting reminder of Coca-Cola's iconic status.
By Natalie Koltun • Jan. 28, 2022 -
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Campaign Trail: Dole fuels nutrition mission with meme-inspired 'Hold My Fruit Bowl'
With a kid-friendly spin on the "Hold My Beer" meme, the new ads lean into lighthearted humor and liken the benefits of fruit to gaining superpowers.
By Natalie Koltun • Jan. 14, 2022 -
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Campaign Trail: Tinder embraces users' quirks in first work from new AOR
Avoiding the typical lovey-dovey predictability of online dating ads, "You're Not for Everyone" wraps up a year of change for Tinder.
By Natalie Koltun • Dec. 17, 2021 -
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Campaign Trail: Laura Geller turns tables on classic holiday ads to address ageism
Former supermodel Paulina Porizkova — known for her candid talks online about age discrimination — appears in scenes crafted by the cosmetics brand to debunk the notion that beauty is tied to youth.
By Natalie Koltun • Dec. 3, 2021 -
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Campaign Trail: Expedia Group advocates for getaways over gadgets this Black Friday
In the first effort uniting Expedia, Vrbo and Hotels.com, contextual ads "hijack" searches online as holiday shoppers browse big ticket toys.
By Natalie Koltun • Nov. 19, 2021 -
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Campaign Trail: Ikea's buff teddy bears safeguard holiday celebrations
Extending the retailer's message around home as a sanctuary, a new ad shows a set of colorful bears helping a family bond without outside stressors.
By Natalie Koltun • Nov. 5, 2021