Campaign Trail: Page 3

Campaign Trail is Marketing Dive's look at some of the best new creative efforts from the marketing world.

  • Joey Fatone, Nick Lachey, Joey McIntyre and Wanya Morris unite as "Boys No More" for CSAA Insurance Group
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    Courtesy of CSAA Insurance Group
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    Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’

    Deloitte Digital and Heavy Duty Projects brought together pop culture icons for a pitch-perfect song and video that tap into nostalgia.

    By • Aug. 4, 2023
  • AI art from Guerlain's "Born in 1853. Made for the future" short film
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    Courtesy of Guerlain
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    Campaign Trail: Guerlain engages AI to take its iconic bottle back to the future

    Creative agency Mnstr used generative AI art to reimagine 170 years of the LVMH brand’s past — and predict 170 years into its future.

    By • July 21, 2023
  • Samsonite Travel Like Your Parents campaign
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    Courtesy of Samsonite
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    Campaign Trail: Samsonite taps into nostalgia for golden age of travel

    Gen Z and millennial consumers saw the brand as one their parents favored, an insight that informed a campaign created with ad agency Iris.

    By • July 7, 2023
  • U by Kotex unapologetically normalizes periods
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    Courtesy of U by Kotex
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    Campaign Trail: U by Kotex unapologetically normalizes periods

    A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation.

    By • June 23, 2023
  • Waterloo Sparkling Water's Water Down Nothing campaign
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    Retrieved from Waterloo Sparkling Water on June 06, 2023
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    Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life

    Created with agency Agent A, an evolution of the “Water Down Nothing” campaign helped the challenger brand bring buzzy tech to a growing category.

    By • June 9, 2023
  • Don Julio Rosado
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    Permission granted by Don Julio
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    Campaign Trail: Don Julio’s fantastical disco day party introduces a new innovation

    The Diageo distiller created a vibrant, pink-hued world to position its new Rosado expression as the daytime counterpart to its popular 1942 product.

    By • May 26, 2023
  • An octopus marionette appears in a Squarespace ad
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    Courtesy of Squarespace
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    Campaign Trail: Squarespace showcases how it makes anything possible

    In the follow-up to its Super Bowl spot, the website-making company explores the outer limits of its “Everything to Sell Anything” slogan.

    By • May 12, 2023
  • An OOH ad for a DoorDash x McDonald's campaign
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    Courtesy of DoorDash
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    Campaign Trail: DoorDash proves McDonald’s food is iconic — even in motion

    No Fixed Address reduced the Big Mac and McMuffin to their essential elements for a print and out-of-home effort that ran in Canada.

    By • April 28, 2023
  • Hunter Schafer in an ad for Mugler's Angel fragrance
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    Courtesy of Mugler
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    Campaign Trail: Mugler shoots for the stars with Hunter Schafer

    The L’Oréal-owned luxury brand takes the "Euphoria" cast member on a transformative journey to launch its Angel Elixir fragrance.

    By • April 14, 2023
  • Toyota used its GR Corolla to animate an ad without VFX
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    Courtesy of Toyota
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    Campaign Trail: How Toyota used its GR Corolla to animate an ad without VFX

    The "Metalmorphosis" campaign uses vehicle-mounted cameras to show off the performance of a car that "isn't your grandma's Corolla."

    By • March 31, 2023
  • Smartwater campaign
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    Courtesy of Smartwater
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    Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson

    The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways.

    By • March 17, 2023
  • Levi's tells 'The Greatest Story Ever Worn' in cinematic fashion
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    Courtesy of Levi's
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    Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion

    To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.

    By • March 3, 2023
  • This Is Sportscenter spot
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    Retrieved from ESPN on February 16, 2023
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    Campaign Trail: ESPN revives iconic ‘This Is SportsCenter’ spots

    Creative talent at new agency partner Arts & Letters worked on the campaign during its Wieden+Kennedy days.

    By • Feb. 17, 2023
  • Collage of three TikToks that are part of Neutrogena's Hydro House content
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    Retrieved from Neutrogena on February 02, 2023
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    Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

    Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House."

    By • Feb. 3, 2023
  • Kraft Mac & Cheese video ad image
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    Retrieved from YouTube on January 18, 2023
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    Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles

    Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour."

    By • Jan. 20, 2023
  • A person sits in a hair salon chair while someone wraps a towel around their face
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    Courtesy of Sport Clips
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    Campaign Trail: Why Sport Clips joined the ASMR fan club

    The salon franchise employed sound in streaming ads to immerse listeners in its multi-sensory MVP haircut, driving a 15% jump in brand awareness.

    By Aaron Baar • Jan. 6, 2023
  • A group of diverse women hold up glasses of scotch in front of balloons.
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    Courtesy of Diageo
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    Campaign Trail: How Johnnie Walker centers women’s empowerment in brand creative

    As whiskey’s consumer base widens, the brand partnered with comedian Lilly Singh to write and produce a series of videos around women’s rights. 

    By • Dec. 22, 2022
  • A child yells in excitement opening a present under a Christmas tree as captured on grainy home-video footage.
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    Permission granted by Duracell
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    Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

    Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.

    By • Dec. 9, 2022
  • Lexus "Never Lose Your Edge" campaign image featuring Preeti Desai.
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    Courtesy of Lexus
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    Campaign Trail: Why Lexus said no to the yellow brick road

    The luxury carmaker’s “Never Lose Your Edge” campaign pulls inspiration from “The Wizard of Oz” while urging consumers to challenge the status quo. 

    By • Nov. 18, 2022
  • The cover of the Planet Ardbeg comic
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    Courtesy of TCO London
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    Campaign Trail: Why Ardbeg released a comic anthology

    The scotch whisky distiller teamed up with TCO London to create a 40-page graphic novel titled “Planet Ardbeg.”

    By • Nov. 4, 2022
  • A trio of drag stars dressed as witches hold a stacked sandwich over a kitchen table for a new Dietz & Watson Halloween campaign.
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    Permission granted by Dietz & Watson
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    Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic

    Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P.

    By • Oct. 21, 2022
  • Actor Danny DeVito with a Jersey Mike's Subs sandwich
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    Courtesy of Jersey Mike's Subs
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    Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito

    In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors.

    By • Oct. 7, 2022
  • A sandwich and jar of Kraft Mayo have been pixelated to hide the condiment
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    Courtesy of Kraft Heinz
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    Campaign Trail: Kraft wants mayo lovers to let their freak flags fly

    Kraft Heinz partnered with Wieden+Kennedy in its latest bid to be the "Mayo of Mayonnaise," celebrating the rituals some have with the divisive condiment.

    By • Sept. 23, 2022
  • Reality TV star Teresa Giudice wears football gear in a DirecTV commercial
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    Courtesy of DirecTV
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    Campaign Trail: DirecTV tackles football, ‘Real Housewives’ fandoms

    Created with TBWA\Chiat\Day LA, the latest iteration of the brand’s "Get Your TV Together" campaign unites live sports and reality TV.

    By • Sept. 9, 2022
  • A woman drags her feet through a picnic in a commercial for NerdWallet
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    Courtesy of NerdWallet
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    Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

    In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.

    By • Aug. 26, 2022