Campaign Trail: Page 4

Campaign Trail is Marketing Dive's look at some of the best new creative efforts from the marketing world.

  • Don Julio Rosado
    Image attribution tooltip
    Permission granted by Don Julio
    Image attribution tooltip
    Column

    Campaign Trail: Don Julio’s fantastical disco day party introduces a new innovation

    The Diageo distiller created a vibrant, pink-hued world to position its new Rosado expression as the daytime counterpart to its popular 1942 product.

    By • May 26, 2023
  • An octopus marionette appears in a Squarespace ad
    Image attribution tooltip
    Courtesy of Squarespace
    Image attribution tooltip
    Column

    Campaign Trail: Squarespace showcases how it makes anything possible

    In the follow-up to its Super Bowl spot, the website-making company explores the outer limits of its “Everything to Sell Anything” slogan.

    By • May 12, 2023
  • An OOH ad for a DoorDash x McDonald's campaign
    Image attribution tooltip
    Courtesy of DoorDash
    Image attribution tooltip
    Column

    Campaign Trail: DoorDash proves McDonald’s food is iconic — even in motion

    No Fixed Address reduced the Big Mac and McMuffin to their essential elements for a print and out-of-home effort that ran in Canada.

    By • April 28, 2023
  • Hunter Schafer in an ad for Mugler's Angel fragrance
    Image attribution tooltip
    Courtesy of Mugler
    Image attribution tooltip
    Column

    Campaign Trail: Mugler shoots for the stars with Hunter Schafer

    The L’Oréal-owned luxury brand takes the "Euphoria" cast member on a transformative journey to launch its Angel Elixir fragrance.

    By • April 14, 2023
  • Toyota used its GR Corolla to animate an ad without VFX
    Image attribution tooltip
    Courtesy of Toyota
    Image attribution tooltip
    Column

    Campaign Trail: How Toyota used its GR Corolla to animate an ad without VFX

    The "Metalmorphosis" campaign uses vehicle-mounted cameras to show off the performance of a car that "isn't your grandma's Corolla."

    By • March 31, 2023
  • Smartwater campaign
    Image attribution tooltip
    Courtesy of Smartwater
    Image attribution tooltip
    Column

    Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson

    The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways.

    By • March 17, 2023
  • Levi's tells 'The Greatest Story Ever Worn' in cinematic fashion
    Image attribution tooltip
    Courtesy of Levi's
    Image attribution tooltip
    Column

    Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion

    To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.

    By • March 3, 2023
  • This Is Sportscenter spot
    Image attribution tooltip
    Retrieved from ESPN on February 16, 2023
    Image attribution tooltip
    Column

    Campaign Trail: ESPN revives iconic ‘This Is SportsCenter’ spots

    Creative talent at new agency partner Arts & Letters worked on the campaign during its Wieden+Kennedy days.

    By • Feb. 17, 2023
  • Collage of three TikToks that are part of Neutrogena's Hydro House content
    Image attribution tooltip
    Retrieved from Neutrogena on February 02, 2023
    Image attribution tooltip
    Column

    Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

    Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House."

    By • Feb. 3, 2023
  • Kraft Mac & Cheese video ad image
    Image attribution tooltip
    Retrieved from YouTube on January 18, 2023
    Image attribution tooltip
    Column

    Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles

    Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour."

    By • Jan. 20, 2023
  • A person sits in a hair salon chair while someone wraps a towel around their face
    Image attribution tooltip
    Courtesy of Sport Clips
    Image attribution tooltip
    Column

    Campaign Trail: Why Sport Clips joined the ASMR fan club

    The salon franchise employed sound in streaming ads to immerse listeners in its multi-sensory MVP haircut, driving a 15% jump in brand awareness.

    By Aaron Baar • Jan. 6, 2023
  • A group of diverse women hold up glasses of scotch in front of balloons.
    Image attribution tooltip
    Courtesy of Diageo
    Image attribution tooltip

    Campaign Trail: How Johnnie Walker centers women’s empowerment in brand creative

    As whiskey’s consumer base widens, the brand partnered with comedian Lilly Singh to write and produce a series of videos around women’s rights. 

    By • Dec. 22, 2022
  • A child yells in excitement opening a present under a Christmas tree as captured on grainy home-video footage.
    Image attribution tooltip
    Permission granted by Duracell
    Image attribution tooltip
    Column

    Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

    Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.

    By • Dec. 9, 2022
  • Lexus "Never Lose Your Edge" campaign image featuring Preeti Desai.
    Image attribution tooltip
    Courtesy of Lexus
    Image attribution tooltip
    Column

    Campaign Trail: Why Lexus said no to the yellow brick road

    The luxury carmaker’s “Never Lose Your Edge” campaign pulls inspiration from “The Wizard of Oz” while urging consumers to challenge the status quo. 

    By • Nov. 18, 2022
  • The cover of the Planet Ardbeg comic
    Image attribution tooltip
    Courtesy of TCO London
    Image attribution tooltip
    Column

    Campaign Trail: Why Ardbeg released a comic anthology

    The scotch whisky distiller teamed up with TCO London to create a 40-page graphic novel titled “Planet Ardbeg.”

    By • Nov. 4, 2022
  • A trio of drag stars dressed as witches hold a stacked sandwich over a kitchen table for a new Dietz & Watson Halloween campaign.
    Image attribution tooltip
    Permission granted by Dietz & Watson
    Image attribution tooltip
    Column

    Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic

    Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P.

    By • Oct. 21, 2022
  • Actor Danny DeVito with a Jersey Mike's Subs sandwich
    Image attribution tooltip
    Courtesy of Jersey Mike's Subs
    Image attribution tooltip
    Column

    Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito

    In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors.

    By • Oct. 7, 2022
  • A sandwich and jar of Kraft Mayo have been pixelated to hide the condiment
    Image attribution tooltip
    Courtesy of Kraft Heinz
    Image attribution tooltip
    Column

    Campaign Trail: Kraft wants mayo lovers to let their freak flags fly

    Kraft Heinz partnered with Wieden+Kennedy in its latest bid to be the "Mayo of Mayonnaise," celebrating the rituals some have with the divisive condiment.

    By • Sept. 23, 2022
  • Reality TV star Teresa Giudice wears football gear in a DirecTV commercial
    Image attribution tooltip
    Courtesy of DirecTV
    Image attribution tooltip
    Column

    Campaign Trail: DirecTV tackles football, ‘Real Housewives’ fandoms

    Created with TBWA\Chiat\Day LA, the latest iteration of the brand’s "Get Your TV Together" campaign unites live sports and reality TV.

    By • Sept. 9, 2022
  • A woman drags her feet through a picnic in a commercial for NerdWallet
    Image attribution tooltip
    Courtesy of NerdWallet
    Image attribution tooltip
    Column

    Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

    In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.

    By • Aug. 26, 2022
  • A group of people look on as one adds Liquid I.D
    Image attribution tooltip
    Courtesy of Liquid I.V.
    Image attribution tooltip
    Column

    Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes

    The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign.

    By • Aug. 12, 2022
  • Screenshot of a Frida Baby ad that features an upset baby with green mucus coming out of its nose
    Image attribution tooltip
    Retrieved from Frida Baby on July 28, 2022
    Image attribution tooltip
    Column

    Campaign Trail: Frida Baby animates user reviews of messy parenthood realities

    For its first TV spots, the baby brand partnered with World Famous to create a campaign reflective of the same colorful, no-nonsense approach of its products.

    By • July 29, 2022
  • Several out-of-home advertisements as part of Eos' latest campaign
    Image attribution tooltip
    Courtesy of Eos
    Image attribution tooltip
    Column

    Campaign Trail: Eos normalizes all types of shaving from 'treasure trails' to 'toe toupées'

    Videos juxtapose soft-focus fantasies with authentic shaving experiences, while attention-grabbing OOH ads carry messages like "Your mom has a mustache."

    By • July 15, 2022
  • Image attribution tooltip
    Courtesy of The Body Shop
    Image attribution tooltip
    Column

    Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills

    Agency Odysseus Arms used a creative and strategic method called Third3ye to better integrate consumer insights into the campaign to ensure authenticity.

    By • July 1, 2022
  • Image attribution tooltip
    Courtesy of Liquid Death
    Image attribution tooltip
    Column

    Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages

    The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce.

    By • June 17, 2022