Why Unleashed Brands tapped VaynerX to pump up social media marketing

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.

By Chris Kelly • March 6, 2026

How Brooks Brothers is refreshing the oldest apparel brand in the US

The “Make It Yours” campaign transforms the brand’s positioning and spans social, digital, online video and out-of-home channels. 

By Chris Kelly • March 4, 2026

Chili’s CMO promoted to translate winning playbook to Brinker’s other brand

George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye-popping run of sales growth.

By Peter Adams • March 3, 2026

How Coach cocreated a campaign with Gen Z communities around the world

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

By Chris Kelly • Feb. 26, 2026

How The Children’s Place embraces modern parenting with new brand platform

The retailer’s “It’s a Yes Day” platform began rolling out this month across digital, social and e-commerce channels and includes creator partnerships.

By Chris Kelly • Feb. 26, 2026

What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio

CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.

By Chris Kelly • Feb. 24, 2026

Gartner: CMOs want AI transformation, but few are upgrading their skills

By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t feel a need to meaningfully update their skills.

By Peter Adams • Feb. 23, 2026

PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

By Chris Kelly • Feb. 17, 2026

Edward Jones’ brand chief on marketing wealth management via sports, ads

Chief Brand, Experience and Marketing Officer Hema Widhani discusses the firm’s recent ad campaign and college football partnership.

By Chris Kelly • Feb. 9, 2026

Chipotle teases robust marketing plan amid search for ‘unicorn’ CMO

The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.

By Chris Kelly • Feb. 4, 2026

Why Rocket’s Redfin is kicking off a $1M home giveaway at the Super Bowl

CMO Jonathan Mildenhall explains how consumers can take part in a home search via a scavenger hunt in the Redfin app.

By Chris Kelly • Feb. 4, 2026

E.l.f. taps into halftime show hype with purpose-driven Super Bowl play

The brand will be giving loyalty members a free subscription to Duolingo to help democratize access to learning a second language.

By Chris Kelly • Feb. 3, 2026

P.F. Chang’s names new CMO on tails of brand platform launch

Holly Smith replaces Sonika Patel, who lasted less than a year in the role but oversaw the launch of a “Light the Fire” campaign around the holidays. 

By Peter Adams • Jan. 30, 2026

How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon from Coke’s advertising.

By Chris Kelly • Jan. 29, 2026

Unpacking the marketing industry trends forecast for 2026

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

By Marketing Dive staff • Jan. 29, 2026

How Applebee’s Date Night Pass builds on the chain’s marketing-led success

CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the Dine Brands chain.

By Chris Kelly • Jan. 28, 2026

How Campari is staking a claim in the low-alcohol market

Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate with younger drinkers.

By Sara Karlovitch • Jan. 27, 2026

How Dollar Shave Club is calling out B.S. after a Super Bowl stiff arm

The DTC disruptor brand pivoted after its latest edgy campaign was rejected for the big game for using profanity.

By Chris Kelly • Jan. 26, 2026

Chipotle’s new CMO on how the brand’s latest ad meets consumer trends

“Choices” contrasts daily prep at the fast-casual Mexican chain with images of nuggets in fryer baskets and frozen burger patties on a conveyor belt.

By Chris Kelly • Jan. 26, 2026

CMO-plus roles more prominent as marketing needs diversify: report

CMO churn can mean leaving for more responsibilities, including CEO posts, but representation has seen little progress, Spencer Stuart found.

By Peter Adams • Jan. 26, 2026

Dave’s Hot Chicken CMO on building on organic growth as brand levels up

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

By Chris Kelly • Jan. 22, 2026

Coke creates chief digital officer role to keep pace with tech demands

Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will expand.

By Peter Adams • Jan. 16, 2026

Why Dos Equis revived the Most Interesting Man amid category headwinds

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.

By Chris Kelly • Jan. 16, 2026

Disney streamlines marketing into one unit focused on cohesion, agility

The company is creating a new enterprise-wide unit that unites teams from Disney Entertainment, Disney Experiences and ESPN. 

By Peter Adams • Jan. 15, 2026

Chipotle brand chief Chris Brandt steps down

The award-winning executive led marketing for the fast casual chain for nearly eight years.

By Chris Kelly • Jan. 14, 2026