Under Armour names first chief consumer officer as marketing chief plans exit

Massimo Baratto will take over the functions of the CMO in the new position, overseeing global marketing, e-commerce and retail.

By Cara Salpini • Oct. 18, 2021

Why Planet Fitness went from 16 agencies to one with new AOR Publicis

CMO Jeremy Tucker explained how a bespoke agency is expected to drive scale and efficiency and spur $40 million in incremental media investment.

By Chris Kelly • Sept. 13, 2021

Explore the Trendline➔

The Marketing Dive Outlook on 2021

There is perhaps no facet of marketing that went untouched by a tumultuous 2020. Read on for the trends and topics that could shape the industry in the new year.

By Marketing Dive staff

Anheuser-Busch taps new CMO, adds marketing role in C-suite shuffle

The shakeup sees the brewing company making significant moves toward advancing its consumer-first media strategy.

By Asa Hiken • Sept. 8, 2021

Bed Bath & Beyond brand chief departs after little over a year

Chief Digital Officer Rafeh Masood on Monday took over Cindy Davis' duties on an interim basis, amid the retailer's private label push.

By Daphne Howland • Aug. 31, 2021

McDonald's taps new global, US CMOs in executive shuffle

The chain is refashioning some of its leadership structure following the creation of a customer experience team earlier this summer.

By Natalie Koltun • Aug. 25, 2021

MLB taps former Marriott exec as CMO to bolster digital efforts

Karin Timpone brings a background in digital marketing that could help the league explore areas like loyalty and blockchain.

By Asa Hiken • Aug. 18, 2021

Back from the brink: Why the CMO role has experienced a resurgence

CMOs must be agile enough to capitalize on strategies that will align brand values and consumers, while also being prepared to change direction at any time, writes Toluna's Janice Caston.

By Janice Caston • Aug. 12, 2021

Subway's CMO on why the brand's transformation is just beginning

Carrie Walsh details how the brand experimented with new channels and collaborated with agency partners on a campaign featuring top athletes.

By Chris Kelly • Aug. 11, 2021

Marketing budgets slip in relation to revenue, shrinking to 6.4%, Gartner finds

The firm's latest CMO Spend Survey found that allocations to areas like external agencies continued to drop while investments in digital and commerce remained strong.

By Peter Adams • July 14, 2021

Burger King CMO becomes co-leader as president steps down

Chris Finazzo's departure comes as the company attempts to reinvent itself, launching a digitally focused rebrand in January and a loyalty program.

By Emma Liem Beckett • July 7, 2021

Top priorities for CMOs in the post-pandemic world

Chief marketers will need to continue to embrace change, putting customers and employees front and center, writes Forrester CMO Shirley Macbeth.

By Shirley Macbeth • July 6, 2021

Wendy's CMO on Twitter snark, 'Rick and Morty' and building a $1B breakfast business

Carl Loredo, the chain's marketing chief since 2019, said his overall vision is unchanged by the pandemic, while tactics are evolving to meet tech needs.

By Peter Adams • June 28, 2021

As CMOs seek to fortify pandemic gains, confusion grows around brand purpose

Executives from LVMH, Unilever and other brands discussed the evolving role of chief marketers during a virtual ANA roundtable as part of Cannes Lions.

By Chris Kelly • June 24, 2021

NTWRK hires Foot Locker exec as first CMO

The new chief marketer steps in as livestream platforms are raising capital and the U.S. livestream market is poised for growth.

By Tatiana Walk-Morris • June 22, 2021

Dunkin' taps Coke marketing vet as US CMO following two-year search

Rafael Acevedo will shepherd a wide range of marketing functions, including digital initiatives, as the chain navigates the pandemic reopening.

By Peter Adams • June 21, 2021

How Yum Brands generates sales, cultural impact with a three-pronged marketing framework

Former CEO Greg Creed and CMO Ken Muench went deep with Marketing Dive on an R.E.D. strategy — also the subject of their new book — that has turned brands like Taco Bell into category trendsetters.

By Peter Adams • June 17, 2021

Wells Fargo's marketing chief is leaving as bank retires that position

The CMO's departure, which has no set date, has roots in a restructuring that divided the bank's three business units into five. Rather than keep a central marketing chief, the bank will assign a marketing lead to each division.

By Dan Ennis • May 24, 2021

Häagen-Dazs' CMO details how a rebranding ties to the company's diversity goals

Elizabell Marquez explains how the brand is reimagining luxury for a new generation with help from screenwriter, producer and actor Lena Waithe and WPP-backed creative agency Cartwright.

By Chris Kelly • May 19, 2021

General Mills CMO departs and company will not seek a replacement

Ivan Pollard recently told Marketing Dive that the pandemic has put marketing "more squarely back in the middle of a company's operations."

By Peter Adams • May 7, 2021

Almost half of CMOs are women, but role slips on other diversity fronts, study finds

Last year's incoming class of CMOs saw a "steep dropoff" in racial and ethnic diversity despite a deluge of brands pledging to improve hiring practices.

By Peter Adams • April 30, 2021

7-Eleven's CMO plans to meet evolving consumers by doubling marketing spend

Marissa Jarratt details a new campaign positioning the brand as an "ingenious accomplice" and how she's approaching digital and experiential channels.

By Chris Kelly • April 28, 2021

Vans names Dollar Shave Club veteran as CMO

Kristin Harrer's appointment comes as brands seek to engage consumers through digital and direct-to-consumer marketing channels.

By Robert Williams • April 22, 2021

KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs

The news marks the second CMO exit from a Yum Brands chain after George Felix left Pizza Hut for Tinder earlier this month.

By Peter Adams • April 16, 2021

As CMO appointments rose in 2020, women lost ground, study says

Marketing leadership boasts greater gender diversity than other departments while facing a persistent succession crisis, with 84% of chief marketers being hired externally.

By Robert Williams • April 9, 2021

Pizza Hut CMO exits amid larger overhaul to marketing operations

George Felix has joined Tinder as chief marketing officer and said, "The possibilities for Tinder as a global brand are endless."

By Peter Adams • Updated April 13, 2021