Creative
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Courtesy of Oura
ColumnCampaign Trail: Oura asks consumers to give them the finger
The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank.
By Chris Kelly • June 13, 2025 -
Courtesy of E.l.f. Beauty
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special
Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.
By Jessica Deyo • June 12, 2025 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Permission granted by Pepsi
Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign
Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d #ShareaPepsi.
By Peter Adams • June 12, 2025 -
Courtesy of Diageo
Smirnoff Ice toasts 25 years with first global campaign
Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.
By Sara Karlovitch • June 12, 2025 -
Retrieved from Grey Goose Vodka on June 09, 2025
Grey Goose and Zoe Saldaña stir up European-inspired burnout cure
The Bacardi brand is encouraging consumers to take time for themselves with a new campaign from its creative agency of record, BBH USA.
By Sara Karlovitch • June 11, 2025 -
Courtesy of M&M's
M&M’s promotes cross-generational unity with new creative platform
Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name.
By Peter Adams • June 10, 2025 -
Permission granted by Amazon
Amazon widens access to video generator as AI ad tools gain traction
Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.
By Peter Adams • June 10, 2025 -
Courtesy of Hyundai Motor America
Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas
A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.”
By Chris Kelly • June 9, 2025 -
Courtesy of Walmart
Walmart challenges consumer perceptions with ‘Who Knew?’ campaign
In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.
By Jessica Deyo • June 9, 2025 -
Courtesy of Venmo
Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments
Aimee Lou Wood and Patrick Schwarzenegger promote the Venmo Debit Card in a spot set to a remixed version of Black Sheep’s “The Choice Is Yours.”
By Jessica Deyo • June 5, 2025 -
Retrieved from McDonald's on June 03, 2025
McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return
Led by Wieden+Kennedy New York, the campaign will include a new spot, a Snapchat activation and a web portal that features behind-the-scenes content.
By Chris Kelly • June 5, 2025 -
Courtesy of Chipotle
Chipotle’s brand chief on turning up the heat where brand meets culture
The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease since the pandemic.
By Chris Kelly • June 5, 2025 -
Courtesy of Lego
Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire.
By Peter Adams • June 4, 2025 -
Courtesy of Dove
How Dove’s first creator-led campaign paves way forward for Unilever
Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.
By Chris Kelly • June 4, 2025 -
Permission granted by Instacart
Instacart embraces ‘90s nostalgia with throwback ads and prices
Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value.
By Peter Adams • June 3, 2025 -
Permission granted by Progressive
Progressive comes to the rescue when Superman can’t in movie tie-up
A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in Metropolis.
By Peter Adams • June 2, 2025 -
Permission granted by RXBar
RXBar scrubs corporate jargon from social feeds in battle against B.S.
Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension.
By Peter Adams • June 2, 2025 -
Courtesy of Celsius
Celsius targets active lifestyles in brand’s largest campaign to date
The energy drink is marketing around a wider definition of fitness that moves beyond athletes and gym-goers.
By Chris Kelly • June 2, 2025 -
Courtesy of Old Navy
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot
The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.
By Chris Kelly • May 30, 2025 -
Courtesy of Ferrero Group
Kinder Chocolate lets kids’ imaginations run wild in new campaign
Along with a hero spot, the Ferrero brand's campaign features unscripted content created as a dedicated asset for social channels.
By Chris Kelly • May 30, 2025 -
Courtesy of Sanpellegrino
ColumnCampaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’
Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.
By Chris Kelly • May 30, 2025 -
Courtesy of Sprite
Sprite targets ads around scorching temps for global summer campaign
Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of chilled refreshment.
By Peter Adams • May 29, 2025 -
Courtesy of Stitch Fix
Q&AHow Stitch Fix’s brand platform is helping drive transformation
CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.
By Chris Kelly • May 29, 2025 -
Eugene Gologursky via Getty Images
Droga departs Accenture Song CEO post at fluid moment for creativity
The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of Accenture’s bet on creativity.
By Peter Adams • May 28, 2025 -
Justin Sullivan via Getty Images
Deep DiveHow restaurant chains are updating their marketing menus in tough economy
Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and digital technology investments.
By Chris Kelly • May 28, 2025
