GoodPop wants to empower parents to say ‘yes’ this summer

A Gopuff partnership encourages parents to embrace spontaneity with the chance to win free, better-for-you alternatives to the usual seasonal treats.

By Sara Karlovitch • May 27, 2025

Why El Pollo Loco’s rebrand invites diners to ‘Get Loco’

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

By Chris Kelly • May 22, 2025

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Why McCain Foods made an AR mobile game to teach regenerative farming

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

By Jessica Hammers • May 22, 2025

Chili’s CMO on how ‘culture pops’ supercharge the chain’s sales

The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.

By Chris Kelly • May 20, 2025

Wonderful Pistachios sows integrated campaign targeting commuters

“The Don’t Hold Back Snack” will run across cable, streaming, digital, social media, out-of-home and celebrity-hosted podcasts.

By Sara Karlovitch • May 19, 2025

How Sprite tapped into a viral TikTok trend for Sprite + Tea launch

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

By Chris Kelly • May 19, 2025

How the WNBA is building on a breakthrough season with fans, brands

As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims.

By Chris Kelly • May 16, 2025

Campaign Trail: Autodesk brings God to Earth to marvel at intelligent designs

Indie agency Giant Spoon turns actor Tony Hale into a deity to show off everything the software company can help people design.

By Chris Kelly • May 16, 2025

Pepsi crashes barbecues to rid them of Coke in latest stunt

A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.

By Jessica Hammers • May 15, 2025

Hawaiian Tropic, Alix Earle showcase ‘Tana Sutra’ for summer campaign

The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.

By Sara Karlovitch • May 15, 2025

Knorr dupes fast food favorites with Martha Stewart in social-first push

The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s recipe page.

By Sara Karlovitch • May 14, 2025

Why Airbnb booked a social-first campaign for its experiences relaunch

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.

By Chris Kelly • May 13, 2025

Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies. 

By Jessica Hammers • May 8, 2025

Inside Disney’s ad playbook as streaming becomes ‘core growth platform’

Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for its upfront presentation.

By Chris Kelly • May 8, 2025

How Sprite surpassed Pepsi by living and breathing pop culture

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied to cultural passions.

By Chris Kelly • May 7, 2025

Little Spoon bridges the generation gap with Barney integration

The subscription-based baby food brand is tapping into ‘90s nostalgia to appeal to new parents.

By Sara Karlovitch • May 6, 2025

Why QVC is targeting Gen X with a TikTok livestream shopping event

The event is part of the network’s efforts to meet the older generation where they already are, said Vice President of Brand Marketing Annette Dunleavy.

By Jessica Hammers • May 6, 2025

Brands’ appetite wanes for creative risk-taking, per Lions research

Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly creative.

By Aaron Baar • May 5, 2025

Brawny brings back the Brawny Man for brand refresh

A new campaign includes always-on social content, influencer partnerships and real-time engagement across TikTok, Instagram and Facebook.

By Chris Kelly • May 5, 2025

Del Real favors ‘Abuela Intelligence’ over AI in first brand campaign

Instead of artificial intelligence, the brand of ready-to-eat meals taps grandmothers to dish out advice on topics including relationships.

By Sara Karlovitch • May 5, 2025

Campaign Trail: Seattle’s Best Coffee makes days smoother with humor

The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years.

By Chris Kelly • May 2, 2025

Heineken promotes a world without social media with creators, Joe Jonas

“Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil Cherry and Paul Olima.

By Aaron Baar • May 1, 2025

Pantene turns Alix Earle’s viral TikTok post into collection, campaign

The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower. 

By Jessica Hammers • May 1, 2025

Corona weathers the apocalypse with ‘The Last of Us’ integration

The collaboration, part of the “La Playa Awaits” campaign, extends across ads, retail displays and custom content. 

By Sara Karlovitch • May 1, 2025

How Keebler’s ‘elf-vertising’ experiences bridge the physical-digital gap

The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.

By Chris Kelly • May 1, 2025