Creative: Page 12

  • A Roblox avatar of Beetlejuice in a themed area of the platform.
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    Courtesy of Roblox
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    Roblox forges a marketer-friendly path with third-party partnerships

    A recent WPP tie-up is just one example of how the metaverse platform is facilitating brand interest via strategic partners.

    By • Oct. 15, 2024
  • Executives from Disney and Hershey during an Advertising Week New York panel
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    Courtesy of Advertising Week New York
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    Q&A

    Disney, Hershey execs share how holiday marketing campaigns are evolving

    Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.

    By • Oct. 14, 2024
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Nespresso
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    Courtesy of Nespresso
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    Q&A

    Nespresso’s marketing and sustainability maven on her dual role

    Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York.

    By • Oct. 11, 2024
  • Colin Farrell in HBO's The Penguin
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    Courtesy of Warner Bros. Discovery
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    Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’

    At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.

    By • Oct. 11, 2024
  • Duracell Global Chief Marketing Officer Ramon Velutini during an AWNY panel
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    Courtesy of Advertising Week New York
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    Duracell CMO’s lessons for bringing low-interest brands into culture

    Global Chief Marketing Officer Ramon Velutini explained how a TikTok comment led to a successful campaign around a reality show scandal.

    By • Oct. 9, 2024
  • A trio of stills show actor Stephen Tobolowsky buying Lay's chips at a grocery checkout line.
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    Permission granted by Frito-Lay North America
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    Q&A

    PepsiCo Foods creative chief on in-housing and ‘borderless’ content

    Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.  

    By • Oct. 9, 2024
  • Mountain Dew cans with a new logo
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    Courtesy of Mountain Dew
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    Why Mountain Dew refreshed its visual identity for a new era of marketing

    A new logo was designed by PepsiCo’s in-house team, which includes a mix of veterans and newcomers to both the brand and industry.

    By • Oct. 9, 2024
  • A person interacts with a registration desk at Advertising Week
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    Permission granted by Shutterstock
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    A marketer’s guide to Advertising Week New York 2024

    Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

    By • Oct. 7, 2024
  • Motorbike rider in Honda ad
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    Courtesy of Honda
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    Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad

    The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

    By Aaron Baar • Oct. 4, 2024
  • Jason Kelce on a bearskin run for a Campbell's Chunky Soup ad
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    Courtesy of Campbell Soup Company
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    Column

    Campaign Trail: Campbell’s Chunky celebrates beefy hunks like Jason Kelce

    Created with Leo Burnett, a new campaign finds humor by having football players enjoy “the soup that eats like a meal” at a gym and on a bearskin rug.

    By • Oct. 4, 2024
  • Consumers dine at a McDonnell's experience at Chain
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    Courtesy of McDonald's
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    McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push

    The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.

    By • Updated Oct. 15, 2024
  • Sam Richardson, Tim Robinson and three teens in a Totino's ad
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    Courtesy of Totino's
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    Totino’s touts pizza roll value with ‘I Think You Should Leave’ creators

    The creative minds behind the cult Netflix comedy developed spots where suburban dads confront an alien who devoured their snacks. 

    By • Oct. 3, 2024
  • Martha Stewart holds a football in a baking dish in a JCPenney ad
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    Courtesy of JCPenney
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    JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan

    The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”

    By • Oct. 2, 2024
  • Sydney Sweeney is a "Body Wash Genie" for Dr. Squatch
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    Courtesy of Dr. Squatch
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    How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’

    The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.”

    By • Oct. 1, 2024
  • Shake Shack food with Worth It tagline
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    Retrieved from Shake Shack on October 01, 2024
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    Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads

    Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability. 

    By • Oct. 1, 2024
  • Beyoncé appears in a Levi's campaign
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    Courtesy of Levi's
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    Levi’s gets nostalgic with Beyoncé in first chapter of new campaign

    The second chapter of the “Reiimagine” campaign reinterprets the brand’s 1991 ad “Pool Hall” and features Beyoncé and actor Timothy Olyphant.

    By • Updated Feb. 24, 2025
  • A stack of snack food packages from Mondelez International, including Wheat Thins, Oreos, Ritz and Sour Patch kids.
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    Courtesy of Mondelē​​z International
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    Mondelēz expands generative AI marketing bets with new platform

    Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.

    By • Updated Sept. 27, 2024
  • Examples of Gopuff's new ad capabilities on three smartphone screens
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    Courtesy of Gopuff
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    Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features

    The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.

    By • Sept. 26, 2024
  • Nespresso
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    Courtesy of Nespresso
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    Nespresso celebrates aluminum in environmental-forward campaign

    The campaign was created with Accompany Creative to highlight the brand’s positioning around sustainability while maintaining its upmarket appeal.

    By • Sept. 26, 2024
  • A screen displaying corporate text against an orange background. A blue Sour Patch Kid gummy sits in an office chair to the right
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    Permission granted by Sour Patch Kids
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    Sour Patch Kids translates corporate lingo as Gen Z enters the workforce

    A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.

    By • Sept. 25, 2024
  • Firehouse Subs hot sauce bar
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    Courtesy of Firehouse Subs
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    Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

    The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.

    By Aaron Baar • Sept. 25, 2024
  • Mazda campaign art
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    Courtesy of Mazda
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    Q&A

    Mazda’s CMO on how a new brand platform helps it punch above its weight

    WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.

    By • Sept. 25, 2024
  • Two people embrace wearing jewelry for a Kay Jewelers campaign
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    Courtesy of Kay Jewelers
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    Kay Jewelers refreshes brand to better reach Gen Z, millennials

    “Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.

    By • Sept. 24, 2024
  • Person in suit holds Qdoba queso
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    Courtesy of Qdoba
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    Qdoba looks to own National Queso Day on its way to national expansion

    New menu item Queso Apocalypto reflects the popularity of spicy foods and arrives as the chain ramps up marketing to Gen Z and adds locations.

    By Aaron Baar • Updated Sept. 26, 2024
  • Doja Cat appears in a claymated Brisk Iced Tea ad
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    Courtesy of PepsiCo Beverages North America
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    Column

    Campaign Trail: Brisk Iced Tea brings back classic claymation with Doja Cat

    A campaign that rebooted the brand’s iconic ads for Gen Z will run until Dec. 15 on streaming video and social channels like TikTok, Meta and Snapchat.

    By • Sept. 20, 2024