Creative: Page 12

  • Fast food logos remade for a Pepsi campaign
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    Courtesy of PepsiCo
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    Pepsi swaps out burger chain soda orders in brand’s latest video stunt

    “Undercover Cups” social content shows reps going into McDonald’s, Burger King and Wendy’s to replace soft drink orders with Pepsi.

    By • Nov. 15, 2024
  • Brand character Chazmo in a Totino's ad spot
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    Courtesy of Totino's
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    Column

    Campaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew

    The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to deliver a value message.

    By • Nov. 15, 2024
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Imagery for Kroger's 2024 holiday campaign.
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    Retrieved from Kroger on November 13, 2024
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    Kroger plans Shop the Scene experience on Hulu for holiday campaign

    Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ignite the holiday spirit.

    By • Nov. 14, 2024
  • Kris from Target in a holiday campaign
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    Courtesy of Target
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    Target debuts ‘weirdly hot’ Santa for second holiday advertising push

    The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.

    By • Nov. 14, 2024
  • Doodles McDonald's cups
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    Courtesy of Doodles
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    McDonald’s holiday cups entertain with Doodles content, digital collectibles

    A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, new song and more.

    By • Nov. 14, 2024
  • Anthony Edwards holding a pair of sneakers
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    Courtesy of Foot Locker
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    Foot Locker celebrates sneaker culture in star-studded holiday campaign

    NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, in-store, social and more.

    By Howard Ruben • Nov. 13, 2024
  • Virtual cats and dogs race on a track in a promotional still for Purina's Roblox game
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    Permission granted by Purina
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    Purina races onto Roblox with game focused on virtual pets

    The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

    By • Nov. 13, 2024
  • Megan Thee Stallion for True Religion
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    Courtesy of True Religion
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    Deep Dive

    ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

    Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

    By • Nov. 13, 2024
  • Dr Pepper truck
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    Courtesy of Keurig Dr Pepper
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    Keurig Dr Pepper taps new CMO to accelerate digital-first marketing

    Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr Pepper.

    By • Nov. 12, 2024
  • A billboard for Wesson Oil sits in the dark above a road.
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    Courtesy of Wesson Oil
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    Wesson recasts gender roles in Thanksgiving campaign

    The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.

    By • Nov. 12, 2024
  • Netflix upfront
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    Courtesy of Netflix
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    Netflix helps brands deepen NFL integrations with new ad partnerships

    The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”

    By • Nov. 12, 2024
  • Anthony Edwards in a Sprite ad
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    Retrieved from Sprite on November 07, 2024
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    How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign

    The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into “Anta Claus.”

    By • Nov. 12, 2024
  • Two copies of an advent calendar.
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    Courtesy of Burger King
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    Burger King doles out holiday deals with immersive mobile app experience

    Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of Deals promotion.

    By • Nov. 7, 2024
  • Draft King using Perion's Stay Live CTV ad format
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    Courtesy of Perion
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    DraftKings, Dr Pepper stay live with new sports-focused CTV ad format

    Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

    By • Nov. 7, 2024
  • An image of Papa Johns sign on a store
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    Courtesy of Papa Johns
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    Papa Johns names new CMO to elevate data-driven creativity

    Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.

    By • Nov. 7, 2024
  • JJ Watt in a Dick's ad
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    Retrieved from Dick's Sporting Goods on November 06, 2024
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    Dick’s recreates iconic holiday film moments with NFL’s Watt brothers

    In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.

    By • Nov. 6, 2024
  • A janitor wearing a blue jumpsuit stands in the spotlight on a theater stage in Amazon's 2024 holiday marketing campaign
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    Permission granted by Amazon
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    Amazon’s holiday campaign spotlights classic song, acts of kindness

    “What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

    By • Nov. 5, 2024
  • JJ Watt on a Peloton bike
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    Courtesy of Peloton
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    Peloton targets millennial men with first part of multiphase campaign

    The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of the first work from creative agency Special London.

    By • Nov. 4, 2024
  • David Beckham stars in SharkNinja's 2024 holiday campaign.
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    Courtesy of SharkNinja
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    SharkNinja and David Beckham help consumers ‘Ninja the Holidays’

    The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals in record time.

    By • Nov. 4, 2024
  • Waldo, wearing a striped shirt, hugs a gift-giverin Etsy's holiday marketing campaign.
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    Permission granted by Etsy
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    Etsy focuses on gifts with a personal touch in sprawling holiday campaign

    Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.

    By • Nov. 1, 2024
  • Rao's Macy's Thanksgiving Day Parade float announcement
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    Courtesy of Rao's Homemade
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    Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough

    The tomato sauce brand will also debut a campaign highlighting its heritage as it builds on sales growth and a recent acquisition by The Campbell’s Company.

    By • Nov. 1, 2024
  • A group of people around a dining room table in a Taco Bell ad
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    Courtesy of Taco Bell
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    Column

    Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates

    Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken destination like KFC and Chick-fil-A.

    By • Nov. 1, 2024
  • Close-up of a person on a computer and calculator.
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    PeopleImages via Getty Images
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    McKinsey: CMOs feel unprepared as duties pile up

    Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.

    By • Oct. 29, 2024
  • Close up of a dog's head below the words: Election night no watch puppy parties.
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    Courtesy of Aloft Hotel
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    Deep Dive

    Brands lean into fractious election with messages of unity and humor

    With tensions running high, some consumer brands are trying to make an emotional connection and avoid landing in hot water.

    By Christine Blank • Oct. 29, 2024
  • Business people walking in a creative workplace.
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    PeopleImages via Getty Images
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    VML unites design capabilities, talent under new studio offering

    A dedicated agency design unit, one of several to launch this year, could help VML capitalize on ongoing demand for brand refreshes.

    By • Oct. 28, 2024