Creative: Page 12
-
Permission granted by Tostitos
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty
A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from a famous trio.
By Peter Adams • Sept. 5, 2024 -
Courtesy of Nationwide
Q&AWhy Nationwide tapped Peyton Manning to sell more than insurance in new ads
Ogilvy, which created the iconic “Nationwide is on your side” slogan and jingle in the ‘60s, is behind new work that leverages Nationwide’s NFL partnership.
By Chris Kelly • Sept. 5, 2024 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics bows entertainment brand with original album release
The album is the first product to come from the cosmetic marketer’s new entertainment arm and was developed with agency Madwell.
By Peter Adams • Sept. 4, 2024 -
Courtesy of Gatorade
Gatorade scores a touchdown with inclusive football campaign
The PepsiCo brand extends its “Is It In You?” platform with an effort that focuses on equity and inclusion in the changing sport.
By Sara Karlovitch • Sept. 4, 2024 -
Courtesy of Olipop
Olipop takes aim at Mountain Dew with new flavor, ‘A Can of Do’ ads
The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon slump.
By Aaron Baar • Sept. 4, 2024 -
Roy Rochlin/Getty Images via Getty Images
‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing
The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.
By Peter Adams • Sept. 3, 2024 -
Courtesy of Applebee's
Q&AApplebee’s CMO on how brand’s NFL sponsorship feeds its new campaign
Grey developed ads and a content series that could help the casual dining chain leverage its role as the official grill and bar of the NFL.
By Chris Kelly • Sept. 3, 2024 -
Courtesy of Mattel
How Barbie is giving fresh energy to its tagline and catching WNBA fever
The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.
By Jessica Deyo • Aug. 30, 2024 -
Retrieved from Heinz on August 30, 2024
Heinz double dips on ‘Irrational Love’ as masterbrand platform boosts performance
The campaign, which has helped drive sales and awareness, is supported by paid social across platforms including TikTok, YouTube and Snapchat.
By Peter Adams • Aug. 30, 2024 -
Retrieved from Mountain Dew on August 28, 2024
Mountain Dew claims its own time zone with geofenced offer, TikTok push
A TikTok sweepstakes coined “Mountain Dew Hauls” will reimburse five winners’ moving fees to relocate to the Mountain time zone.
By Aaron Baar • Aug. 29, 2024 -
Courtesy of KFC
KFC names new US CMO to bolster turnaround efforts
Catherine Tan-Gillespie, a company veteran, will hold dual roles related to marketing and development as KFC tries to break out of a slump.
By Peter Adams • Aug. 29, 2024 -
Courtesy of Dove
Dove, Venus Williams support teen girls in sports with tennis-inspired soap
The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls.
By Sara Karlovitch • Aug. 29, 2024 -
Permission granted by Chili's Grill & Bar
Q&AChili’s CMO on brand’s winning value message and evolving data strategy
Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%.
By Peter Adams • Aug. 29, 2024 -
Courtesy of Hyundai Motor America
Hyundai’s former CMO Zepeda departs following internal reorganization
Angela Zepeda recently saw her role shifted from CMO to chief creative officer, with performance marketing moving under a separate division.
By Peter Adams • Aug. 28, 2024 -
Courtesy of State Farm
State Farm bundles football and fútbol for latest NFL-timed campaign
The insurer is promoting its services with a series of ads that feature talent like “Ted Lasso” star Cristo Fernández and Kansas City Chiefs’ Patrick Mahomes.
By Aaron Baar • Aug. 28, 2024 -
Courtesy of Calvin Klein
Calvin Klein debuts 2nd campaign featuring Jeremy Allen White
“The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales.
By Laurel Deppen • Aug. 27, 2024 -
Retrieved from Buffalo Wild Wings on August 27, 2024
Buffalo Wild Wings brings Jason Kelce back to football in new ads
The former Eagles center pals around with the brand’s CGI buffalo mascot in an effort that leans into Kelce’s recent retirement and famous brother.
By Peter Adams • Aug. 27, 2024 -
Courtesy of General Mills
General Mills teams with Kelce brothers for Cereal Training Camp
The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece’s Puffs.
By Jessica Deyo • Aug. 26, 2024 -
Courtesy of HeyDude
Heydude taps Sydney Sweeney for campaign emphasizing comfort
The shoe brand made a long-term, global partnership with the Gen Z star who will help “enlighten the masses on what it means to be a dude.”
By Daphne Howland • Aug. 26, 2024 -
Courtesy of Celsius
Celsius centers campaign on college football to further Gen Z marketing
The energy drink’s expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels.
By Chris Kelly • Aug. 26, 2024 -
Courtesy of CarMax
CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads
The used car retailer’s latest campaign guides consumers through a spooky BeetleMax dealership and spans TV, online video and social media.
By Jessica Deyo • Aug. 26, 2024 -
Permission granted by Coca-Cola Zero Sugar
Coke Zero Sugar leans into gaming to reach Gen Z college football fans
The better-for-you soft drink serves as the exclusive CPG sponsor of EA Sports College Football 25 and will tour 14 campuses.
By Peter Adams • Aug. 23, 2024 -
Courtesy of USCellular
ColumnCampaign Trail: UScellular calls out smartphone ironies with Alanis Morissette
In a campaign from AOR The Martin Agency, the fourth-largest wireless network continues its efforts to get consumers to turn off their phones.
By Chris Kelly • Aug. 23, 2024 -
Courtesy of Wonderful Pistachios
Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps
An out-of-home campaign highlights the brand’s No Shells product and also includes influencer tie-ups and Wi-Fi sponsorships.
By Aaron Baar • Aug. 22, 2024 -
Courtesy of E.l.f.
E.l.f. serves sports equity with Billie Jean King Cup sponsorship
The cosmetics brand is also a founding partner of iHeart Women’s Sports Audio Network, an audio platform dedicated exclusively to women’s sports.
By Sara Karlovitch • Aug. 22, 2024
Previous
