P&G, Nat Geo link on docu-series raising awareness around extreme poverty

The partnership includes custom digital articles and social content for the CPG giant’s brands, including Tide, Always, Charmin and Head & Shoulders.

By Erica Sweeney • Feb. 11, 2019

Mastercard tunes in ‘sonic brand identity’ as audio marketing continues to rise

The “comprehensive sound architecture” touches across ads to in-store shopping actions and debuts with a multichannel Grammys campaign.

By Peter Adams • Feb. 8, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Mtn Dew, Dale Earnhardt Jr. support military nonprofit with camo campaign

Fans who donate can earn rewards and exclusive gear, as well as the chance to win a race-day experience with the NASCAR driver.

By Erica Sweeney • Feb. 8, 2019

KFC readies Valentine’s Day contest on Reddit with Colonel-inspired rug

Customers can post KFC-themed art on Reddit to win a date-night package including the rug, fried chicken pajamas, gift cards and a subscription to an online streaming service.

By Erica Sweeney • Feb. 8, 2019

Hennessy celebrates Black History Month with ‘We Are’ video series

The four-part series showcases notable figures in art, fashion, music and technology.

By Erica Sweeney • Feb. 7, 2019

Oreo teams with Wiz Khalifa and his son on ‘Stay Playful’ campaign

For the family-focused effort, the Mondelez brand is releasing a full version of Khalifa’s original song through a cookie-powered mini record player.

By Erica Sweeney • Feb. 7, 2019

Dove taps Kelly Rowland for ‘power anthem’ to inspire hair confidence

The campaign features the message “Wear it proud. #MyHairMyCrown” and an appearance by the brand during the Grammy Awards’ red carpet show.

By Erica Sweeney • Feb. 7, 2019

Jeep racks up 106M online views without running Super Bowl ad

The online video helped Fiat Chrysler Automobiles reach a larger audience than the game itself, without shelling out for a pricey in-game ad.

By Erica Sweeney • Feb. 6, 2019

PepsiCo brand Bubly’s Super Bowl spot is funniest, most ingenious, analysis finds

In-game commercials were rated on their emotional impact across five sentiments: funny, heartfelt, ingenious, eerie and WTF.

By Erica Sweeney • Feb. 6, 2019

Comic Dive: Gutterballs

Even celebrity-driven ads couldn’t enliven a Super Bowl that saw ratings hit a 10-year low. 

By John Hazard and Lisa Burdige • Feb. 5, 2019

Refinery29 pairs with Intuit on ‘Money Diaries’ podcast, video series

“Money Diaries” content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher’s site.

By Erica Sweeney • Feb. 5, 2019

Olay beats other brands at Super Bowl digital marketing, Merkle report says

The P&G brand earned high marks in social media, paid search, SEO and digital media while Avocados From Mexico took second place.

By Erica Sweeney • Feb. 5, 2019

Bacardi employees cozy up to ‘shaken and stirred’ generation during #BacktotheBar event

Now in its second year, the annual event will showcase drink trends like “Instagrammable handcrafted cocktails” at local bars in 130 cities worldwide.

By Erica Sweeney • Feb. 5, 2019

Is corn syrup a desirable beer ingredient? AB InBev Super Bowl ad ignites debate

In response, MillerCoors purchased a full-page advertisement in The New York Times to slam Bud Light and highlight that its beer is made with corn syrup.

By Cathy Siegner • Feb. 5, 2019

By the numbers: Super Bowl 2019

The big game’s ads, broken down by sentiment, social engagement and more.

By Marketing Dive Team • Feb. 4, 2019

Risk-averse advertisers fumble in historically boring Super Bowl

There were a few dominant players and wowing moments this year, like a gruesome “Game of Thrones” tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Feb. 4, 2019

Super Bowl QSR ads don’t always lead to meaningful traffic gains

While many fast food brands turned to promotions instead, additional tools are needed to understand the full impact of these marketing efforts.

By Julie Littman • Feb. 4, 2019

Hulu taps viral Instagram egg for mental health PSA after Super Bowl

Nonprofit Mental Health America and the @world_record_egg account partnered on the ad that aired on Hulu after the big game.

By Erica Sweeney • Feb. 4, 2019

Nike, Intersport team up for podcast series targeting aspiring runners

Featuring ultra-marathon runner Coach Lee, the series was inspired by research showing fitness enthusiasts opt for “in-ear coaching” over music during workouts.

By Erica Sweeney • Feb. 4, 2019

Ron Burgundy returns with a podcast, nets Charmin, Safe Auto and Fair as sponsors

The audio series starring Will Ferrell’s character from the “Anchorman” franchise is a collaboration between iHeartRadio and Funny or Die.

By Erica Sweeney • Feb. 4, 2019

Aerie brings on Busy Philipps, Jameela Jamil and more for expanded ‘real’ role model initiative

The celebs and activists will raise awareness for the causes most important to them by appearing in unretouched images and videos for the brand.

By Erica Sweeney • Feb. 4, 2019

BJ’s partners with DoorDash for ‘Super Sick Monday’

The free delivery and video campaign was inspired by the 14 million people who reportedly call in sick to work the morning after the Super Bowl.

By Erica Sweeney • Feb. 1, 2019

Burger King trolls McDonald’s for losing Big Mac trademark in the EU

In its latest stunt, the burger chain takes aim at its archrival by offering “Not Big Macs” in Sweden.

By Erica Sweeney • Feb. 1, 2019

Super Bowl cola detente? Statues of Pepsi, Coke founders meet in Atlanta

Pepsi is both calling for a truce while simultaneously provoking its chief rival on its home turf, a clear effort to attract attention ahead of the big game.

By Erica Sweeney • Feb. 1, 2019

TE Connectivity, 20th Century Fox debut B2B series on science behind ‘Alita’ film

The series includes behind-the-scenes interviews with the movie’s cast and is available on TE’s website and social channels.

By Erica Sweeney • Jan. 31, 2019