How food and drink companies can win over African-American millennials

According to a study from Viant, they are more likely to buy Ruffles and are social drinkers who enjoy the majority of their alcohol away from home.

By Cathy Siegner • Jan. 30, 2019

Comic Dive: Gillette Hits Gender Politics Turbulence

The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.

By John Hazard and Lisa Burdige • Jan. 29, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Kraft Heinz's Devour places ad on porn site for edgy Super Bowl campaign

The frozen meals maker confirmed that the Pornhub media placement was intentional, continuing a "food porn" theme for its big game debut.

By Peter Adams • Jan. 29, 2019

Michelob Ultra Pure Gold uncaps ASMR for Super Bowl debut

Actress Zoe Kravitz urges viewers to reconnect with nature and enjoy "beer in its organic form."

By Erica Sweeney • Jan. 29, 2019

New Balance taps all-female creative team for new empowerment campaign

Authenticity is a big focus in an effort that also features female runners and a music video for an up-and-coming band.

By Erica Sweeney • Jan. 29, 2019

Stella Artois brings back Carrie Bradshaw, The Dude for cause-focused Super Bowl spot

In "Change Up The Usual," the iconic characters choose a Stella over their usual drinks to raise awareness about the brand's Water.org partnership.

By Erica Sweeney • Jan. 29, 2019

Dunkin' plans Vegas wedding chapel takeover for Valentine's Day

The first 100 couples will get an exclusive edible bouquet, and the pop-up will feature themed decorations and an officiant with "Dunkin' pink hair" to preside over weddings and vow renewals.

By Erica Sweeney • Jan. 29, 2019

Kantar: Marketers rethink gender-based targeting, but some are more sluggish

Shifting consumer trends, industry initiatives and movements like #MeToo are spurring more categories to bring balance to their marketing strategies.

By Peter Adams • Jan. 28, 2019

Marc Jacobs Beauty taps makeup guru as first 'global artistry advisor'

Nikkie de Jager will become part of the product development process, highlighting how influencer relationships with brands are evolving.

By Erica Sweeney • Jan. 28, 2019

American Eagle hands creative control to Gen Zers for spring campaign

Cast members were discovered on social media and then photographed themselves in a series of self-portraits using iPhones and disposable cameras.

By Erica Sweeney • Jan. 28, 2019

Tostitos dips into unofficial world record with 53-hour Super Bowl livestream

Current and former NFL players will show off their "chipping and dipping" skills during the livestream to celebrate the Super Bowl's 53rd year.

By Erica Sweeney • Jan. 28, 2019

Puma steps up social justice mission with Meek Mill

The athletics line will be the exclusive brand partner of Reform Alliance, an organization for criminal justice system reform backed by Mill, Jay-Z and the CEO of Kraft Group.

By Corinne Ruff • Jan. 25, 2019

Taco Bell cooks up faux movie trailer for Nacho Fries' comeback

The campaign includes running the spot in theaters, printing movie posters and creating special "For Your Consideration" media kits.

By Erica Sweeney • Jan. 25, 2019

Coca-Cola's big game spot will celebrate diversity immediately before national anthem

Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl.

By Erica Sweeney • Jan. 25, 2019

Expensify drops scannable 2 Chainz music video in Super Bowl lead-up

Viewers can scan the receipts featured in the commercial to win prizes around the big game.

By Robert Williams • Jan. 25, 2019

White Castle offers to cater first 'Slider Summit' in DC amid government shutdown

Furloughed federal employees can also get a free combo meal at the fast-food chain on Jan. 29.

By Erica Sweeney • Jan. 25, 2019

Burger King teases Super Bowl spot with DoorDash mystery box

The burger chain will return to the Super Bowl for the first time in 12 years and is building buzz with a mysterious delivery.

By Robert Williams • Jan. 24, 2019

KFC's limited-edition Colonel Sanders Funko Pop figure sold out in 11 minutes

One of the two figures, featuring the brand's mascot holding a bucket of fried chicken, was available for pre-order on Amazon and at select retailers.

By Erica Sweeney • Jan. 24, 2019

HBO serves CBD lattes for new season of 'High Maintenance'

Last weekend's activations in Brooklyn and Venice Beach turned 1,000 free drinks into around 112,000 impressions.

By Erica Sweeney • Jan. 24, 2019

Bloomberg: CBS shoots down Super Bowl spot calling for medical marijuana legalization

Acreage Holdings positioned the ad as a political call to action rather than being purely self-promotional, but it still was passed on by the network.

By Peter Adams • Jan. 23, 2019

Devour's 'uncensored' food porn spot drops ahead of Super Bowl

Along with the in-game cut, the Kraft Heinz brand will host a "seductive" hotline, an activation with Barstool Sports and a sweepstakes.

By Erica Sweeney • Jan. 23, 2019

Lowe's inks multi-year NFL partnership as it kicks off refresh campaign

The retailer signs on as the first official home improvement retail sponsor of the league in a decade as it pushes new creative work and a tagline.

By Peter Adams • Jan. 22, 2019

MillerCoors names former Kraft Heinz exec as first-ever female CMO

Michelle St. Jacques will take over on Feb. 4 as MillerCoors ramps up its digital and non-traditional marketing strategy.

By Erica Sweeney • Jan. 22, 2019

Dentsu scales Merkle's push into embedded teams with acquisition of Filter

Merkle executives pointed to growth in the delivery model where teams are embedded with in-house client groups — a key motivation behind the deal.

By Erica Sweeney • Jan. 22, 2019

Comic Dive: Taste the Rainbow on Broadway

For the second straight year, Skittles drums up excitement around the Super Bowl without buying an expensive TV ad during the game.

By John Hazard and Lisa Burdige • Jan. 22, 2019