Move over brands, consumer experiences are the story

Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia.

By Tony Toubia • Dec. 10, 2018

Spotify, 'Ellen' ink long-term, cross-promotional content partnership

Spotify is creating a content hub curated by DeGeneres — a first for the company — while its brand will get regular on-air TV integrations. 

By Erica Sweeney • Dec. 10, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Gillette Venus links with YouTube influencer on razor exclusive to new subscription service

Venus x Remi will be sold through Venus Direct, a DTC offering that lets users choose from products personalized to skin type and shaving routines.

By Erica Sweeney • Dec. 10, 2018

Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition

The AB InBev brand celebrated Repeal Day with a DOOH campaign, burrito ingredients were transformed into window displays and Scarlett Johansson​ hawks whiskey.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Dec. 7, 2018

Zippo celebrates lighter's iconic click with Buzzfeed ASMR video

The brand has also announced a sound trademark for the iconic "click" of its windproof lighter.

By Erica Sweeney • Dec. 7, 2018

Pillsbury's ugly Christmas sweaters sell out within 2 hours

The marketer is now holding a contest to give away additional sweaters, which are stitched with its Doughboy brand mascot and holiday motifs.  

By Erica Sweeney • Dec. 7, 2018

Vaseline to deliver free winter skincare kits nationwide

Fans can tweet #SaveMySkin with a snowflake emoji to sign up to receive a package, which includes two products, a mug and games like Jenga.

By Erica Sweeney • Dec. 7, 2018

Unilever CMO Keith Weed to retire next year

Weed has helped the CPG giant to grow brand purpose while also delivering on performance during his 35 years at the company, earning high industry praise for his leadership along the way. 

By Peter Adams • Dec. 6, 2018

63% of consumers prefer to purchase from purpose-driven brands, study finds

The concept continues to resonate with marketers as well, with trade body the ANA this week naming "Brand Purpose" as its marketing word of the year.

By Peter Adams , Erica Sweeney • Dec. 6, 2018

Accenture among 3 finalists bidding to acquire MDC Partners, Adweek reports

The struggling agency network owns more than 50 shops globally, including 72andSunny and Crispin Porter + Bogusky.

By Peter Adams • Dec. 5, 2018

Sony lets fans create personalized music using biometrics at new pop-up

Visitors to the "Lost in Music" installation can record a unique, downloadable track using their own movements, heartbeat, vocals and other elements.

By Erica Sweeney • Dec. 5, 2018

Foot Locker, Nike kick it with hometown rappers, athletes to honor sneaker culture

The "Home & Away" collection touts Houston, Atlanta and Miami via exclusive digital content on social media.

By Erica Sweeney • Dec. 5, 2018

Burger King trolls McDonald's with geolocation stunt

Customers near a McDonald's location can order a Whopper for a penny by downloading Burger King's revamped app.

By Robert Williams • Dec. 5, 2018

Amazon resurrects NYC's famous Carnegie Deli to promote return of 'Mrs. Maisel'

The pop-up is in a different location from the original but is otherwise intended to be a replica, featuring period-accurate décor, pricing and menu offerings. 

By Erica Sweeney • Dec. 5, 2018

Banned Iceland ad soars while John Lewis' Christmas push receives cool reception

Kantar Millward Brown found that simplicity performed better with consumers than bombast this holiday season.

By Peter Adams • Dec. 4, 2018

Comic Dive: Unusual Suspects

Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?

By John Hazard and Lisa Burdige • Dec. 4, 2018

Smirnoff, Stella Artois upgrade travelers stuck in the middle seat

The marketers' independent promotions aim to offer memorable holiday travel experiences and build brand awareness. 

By Erica Sweeney • Dec. 4, 2018

Bacardi promotes premium line in new short film directed by Michael B. Jordan

The omnichannel campaign, which shares the brand's origin story, will run across connected TV, social media, out-of-home and more.

By Erica Sweeney • Dec. 4, 2018

Lane Bryant, Cacique champion women of all sizes in rebuke of Victoria's Secret

The inclusive campaign launched just before Victoria's Secret's annual fashion show, which faces renewed backlash following the CMO's offensive comments last month.

By Erica Sweeney • Dec. 3, 2018

Executive of the Year: Keith Weed, Unilever

No CMO has taken as clear-eyed a perspective on the marketing world's issues in 2018 as Weed, who's been tough on industry darlings like influencers while holding an optimistic view of the future.

By Peter Adams • Dec. 3, 2018

Technology of the Year: Adidas' 'Here to Create Legend'

In an impressive sprint for the Boston Marathon, Adidas used innovative technology to deliver personalized videos to 30,000 runners — all within hours of their crossing the finish line.​

By Peter Adams • Dec. 3, 2018

Champion of the Year: Syl Saller, Diageo

Diageo's CMO has frequently championed an inclusive approach to marketing and creativity by spearheading diversity initiatives and leading stronger pushes for gender representation throughout the industry.

By Peter Adams • Dec. 3, 2018

Deal of the Year: IPG buys Acxiom Marketing Solutions

The $2.3 billion purchase marks a win-win, sharpening IPG's specialization in the crucial field of data while letting the Acxiom unit more deeply collaborate with the ad giant's client roster.

By Peter Adams • Dec. 3, 2018

Marketer of the Year: Nike

The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.

By Chantal Tode • Dec. 3, 2018

Disruptor of the Year: Burger King

After scoring one of 2017's top campaigns, Burger King continues its "hackvertist" approach to rack up earned media — and sales growth.

By Chris Kelly • Dec. 3, 2018