Kia shifts celebrity budget to scholarship fund in Super Bowl ad teaser

"The Great Unknowns Scholarship" will help young people in need access higher education for the automaker's tenth straight appearance in the big game.

By Erica Sweeney • Jan. 22, 2019

Pringles returns to Super Bowl with smart speaker spot, on-demand delivery

Fans from the final two teams' cities will be able to tweet for a chance to win a free "Flavor Stack" delivery via the platform Fooji.

By Robert Williams • Jan. 18, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

PepsiCo zeroes in on music theme with star-studded Bubly, Doritos Super Bowl teases

Michael Bublé gets confused by the fledgling sparkling water brand, while Chance the Rapper and the Backstreet Boys help to intro a new chip variety. 

By Erica Sweeney • Jan. 18, 2019

Burger King customers can trade McDonald's MacCoins for Big King XL sandwich

In another attempt at "flame-grilling the competition," Burger King plays into the confusion that its rival's 2018 MacCoin campaign caused consumers.

By Erica Sweeney • Jan. 18, 2019

Taco Bell's 'leaked memo' reveals return of Nacho Fries, free giveaway

Starting "Fryday," select "fryologists" in 10 cities will surprise fans by giving out the popular but limited menu item before its official return.

By Erica Sweeney • Jan. 18, 2019

Verizon goes long with far-reaching Super Bowl marketing play

CCO Andrew McKechnie talked to Marketing Dive about building a "media wave," including through a 30-minute documentary, for the brand's emotional campaign around NFL stars who were saved by first responders.

By Peter Adams • Jan. 18, 2019

McCafé at Home, TGI Fridays offer radically different solutions to New Year's resolutions

One brand promotes a positive, more relaxing way to achieve goals rather than ditching them, while another says "TGIF*IT."

By Erica Sweeney • Jan. 18, 2019

Marriott streamlines loyalty programs after data breach

The consolidated program and global media campaign follows a major cyberattack that led to more than 380 million customer records being stolen.

By Erica Sweeney • Jan. 17, 2019

Gillette's #MeToo-inspired ad sparked social media outcry — here's what the numbers say

While the campaign has proved divisive, an analysis found that 79.6% of viewers liked the ad shortly after it debuted, and 51.4% believed it could bring change to the industry.

By Erica Sweeney • Jan. 17, 2019

Comedian Cheri Oteri dishes out one-liners in Fiber One campaign

The tongue-in-cheek campaign riffs about fiber's most well-known effect in a series of six- and 15-second spots. 

By Erica Sweeney • Jan. 16, 2019

Planters' Super Bowl debut will star Mr. Peanut and an unnamed celebrity

The news comes as the Kraft Heinz snack works to beef up its marketing, with some positive early results.

By Erica Sweeney • Jan. 16, 2019

Kraft opens pop-up to give free food to government workers during shutdown

The store, which will be open for five days, will offer company products such as macaroni and cheese, salad dressing, mayonnaise and BBQ sauce.

By Lillianna Byington • Jan. 16, 2019

Natural Light and Cash App kick off Super Bowl contest to offset student debt

Fans can enter by sharing their game-viewing party plans on Twitter, Instagram or Facebook with special hashtags.

By Natalie Black (Koltun) , Robert Williams • Jan. 16, 2019

Olay's first Super Bowl spot promotes Skin Advisor tech

The brand wants to connect with the large percentage of NFL fans who are women and who research suggests are more focused on ads. 

By Erica Sweeney • Jan. 15, 2019

Comic Dive: Symbol-only Brands? Priceless

Mastercard dropped the name from its logo, but can it join the ranks of iconic symbol-only brands?

By John Hazard and Lisa Burdige • Jan. 15, 2019

P&G's Gillette tackles toxic masculinity in short film that nods to #MeToo

The ad, which was screened at CES last week, shows the razor maker joining peers in a controversial discussion around what it means to be a man.

By Peter Adams • Jan. 14, 2019

Columbia Sportswear, other brands chime in on government shutdown in new messaging

The outdoor apparel and gear brand as well as competitors REI and The North Face are taking a stance on the impact of the shutdown on national parks.

By Erica Sweeney • Jan. 14, 2019

Disney, Netflix, Google first to advertise on digital ribbon screens in London Underground

The full-motion format allows an ad to flow across the length of the OOH screen.

By Erica Sweeney • Jan. 14, 2019

Skittles will stage a Broadway musical on Super Bowl Sunday

"Skittles Commercial: The Broadway Musical" will feature original music and a 17-member cast — including a yet-to-be-named celebrity.

By Erica Sweeney • Jan. 14, 2019

How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization

An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing.

By Dianna Christe • Jan. 14, 2019

DoorDash hits the airwaves with first national ad campaign

Through March 31, DoorDash ads will air on TV, digital and social channels featuring prominent partners like Wendy's, Chipotle and The Cheesecake Factory.

By Kristine Sherred • Jan. 14, 2019

Taco Bell's new billboard dispenses nacho cheese

Next week's activation in Toronto will promote the launch of the Nacho Cheese Naked Chicken Chalupa.

By Erica Sweeney • Jan. 11, 2019

McDonald's reviews local US media business to give franchisees more flexibility, AdAge reports

The news follows last year's formation of the National Owners Association, which gives franchisees more of a voice in the chain's business decisions.

By Erica Sweeney • Jan. 11, 2019

What brands can learn from Netflix's 'Bandersnatch'

Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.

By Shachar Orren • Jan. 11, 2019

Let the games begin: Tracking every ad for Super Bowl 2019

Sprint drafts Bo Jackson, Microsoft empowers gamers with disabilities and Cars.com readies a "war room" as the Super Bowl ad picture comes into focus.

By Marketing Dive Team • Jan. 11, 2019