US Polo Assn. lifts brand recall 95% with influencer campaign

The clothing brand partnered with influencers Tommy DiDario, Elly Brown, Brittany Fullwood and Saul Rasco on a push to raise awareness.

By Robert Williams • April 12, 2019

NHL teams with MassMutual, Great Clips to honor hockey hair and moms

Two promotions timed around the start of the playoffs and Mother's Day look to engage fans on social, including by voting on players' unique hairstyles.  

By Dianna Christe • April 12, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Campaign Trail: How Mike's Hard Lemonade squeezes out 'brighter times' for millennial men

The creative challenge behind the brand's latest campaign centers on acknowledging a negative message — our polarizing society — while combating it through smile-inducing content and tech.

By Natalie Black (Koltun) • April 12, 2019

P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens

Announced at the ANA Media Conference, the plan for a wholly new supply chain centers on five principles, including elevating quality, simplifying privacy and taking back control.

By Peter Adams • April 11, 2019

KFC parodies influencers with CGI hipster Colonel Sanders

The chain handed its Instagram account over to the "Virtual Influencer Colonel" and partnered with Dr. Pepper, TurboTax and Old Spice for the campaign.

By Robert Williams • April 11, 2019

Dentsu Aegis introduces consultancy to help brands leverage Amazon

Offering new insights and services for marketing through Amazon could help Dentsu Aegis Network position itself as more agile and attract CPG clients.

By Dianna Christe • April 11, 2019

Patagonia sues AB InBev over new brew bearing 'Patagonia' name

The outdoor apparel maker alleges the beer's branding is "strikingly similar" to its own, and that the marketing behind it was meant to mislead consumers.

By Peter Adams • April 10, 2019

Adidas, Oreo, Mtn Dew overlook female fans in 'Game of Thrones'-themed ads, study says

While most brands primarily target men in campaigns tied to the hit HBO show, 52% of all social media mentions around the show were from women.

By Dianna Christe • April 10, 2019

Brands shift control over digital experience to dedicated teams, study says

Control over the digital customer experience is shifting away from marketing and digital departments, where it typically resided in the past. 

By Dianna Christe • April 10, 2019

Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming

The Google-owned video platform looks to interactive programs after scaling back on scripted ones.

By Chris Kelly • April 10, 2019

Trolli taps weird web humor specialists for largest campaign to date

The Ferrara Candy line worked with the YouTubers behind the viral "Don't Hug Me I'm Scared" series on an effort that draws out its "delicious darkness."

By Peter Adams • April 9, 2019

Accenture buys Spanish shop Shackleton, extending creative buildup

The agency adds 160 professionals to Accenture Interactive's global network and closely follows the consultancy's buzzy deal for Droga5.

By Peter Adams • April 8, 2019

Life Cereal contest auditions kids for reboot of '70s 'Mikey Likes It' ad

Parents can bring their kids to a casting call at select Walmart locations or upload a video to help the brand find a new face for the ad refresh.

By Dianna Christe • April 8, 2019

Bud Light extends 'Game of Thrones' references with ad resurrecting Bud Knight

New creative for the NCAA's Final Four tournament arrives ahead of the show's final season and looks like the latest round in a spat with rival MillerCoors.

By Dianna Christe and Chantal Tode • April 8, 2019

Microsoft, Verizon top list of Q1 ads that spark emotional connections, study finds

Gillette's #MeToo-inspired spot also placed in the top 10 ads that resonated with consumers, despite some social media backlash.

By Dianna Christe • April 8, 2019

Adidas inks Beyoncé partnership, Ivy Park relaunch

The iconic singer joins Kanye West and Pharrell Williams on the list of brand ambassadors the athletics retailer is racking up.

By Cara Salpini • April 5, 2019

Unilever's Axe partners with esports company Eleague

The brand will work with the league, a joint venture between IMG and Turner Sports, on marketing, custom content and on-site activations at tournaments.

By Erica Sweeney • April 5, 2019

Comic Dive: Bracket Busting Brands

As the Final Four wraps up, the real winners of March Madness appear to be challenger brands like Buffalo Wild Wings and BodyArmor.

By John Hazard • April 5, 2019

Verizon unveils programmatic DOOH offering as channel's growth climbs

Targeting parameters include location, weather, daypart, demographics and interests, which are all informed by Verizon's data.

By Erica Sweeney • April 5, 2019

'It was embarrassing': Why Reebok's digital strategy changed

Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is using a new loyalty program and a website redesign to address those problems.

By Cara Salpini • April 4, 2019

Franzia wine toasts millennials with 'Franz for Life' campaign

The boxed wine brand's first campaign in 35 years gives the "Golden Girls" theme song a fresh spin.

By Erica Sweeney • April 4, 2019

Adobe parodies influencers with star-studded short film directed by Zach Braff

Inspired by the winning poster in a contest, the film depicts the coddled, over-the-top life of a 19th century influencer and features Alicia Silverstone, among others. 

By Erica Sweeney • April 4, 2019

Accenture to buy Droga5 in significant bet on creative agency know-how

The deal is Accenture Interactive's largest acquisition since its founding 10 years ago and shows a bigger commitment to the creative capabilities that ad agencies have traditionally dominated.

By Peter Adams • April 3, 2019

Oreo, Mtn Dew reimagine 'Game of Thrones' opening

Mondelez's cookie brand animated thousands of treats, while the PepsiCo beverage tapped Migos for a new verse to the theme song.

By Erica Sweeney • April 3, 2019

Juicy Fruit asks consumers to chew over jingle makeover

Canadian fans of the Wrigley brand can vote on their favorite new versions, which span pop, hip-hop, country and R&B.

By Erica Sweeney • April 3, 2019