Campaign Trail: How Reebok's artsy 'Storm the Court' may have missed its shot

The campaign's compelling first installment pivots from the athletic giant's past messaging, but did the creative risk to capture millennials sacrifice effective branding?

By Natalie Black (Koltun) • April 3, 2019

Planter's brand NUT-rition highlights wage gap frustrations with hidden-camera video

"The Pay Gap is Nuts" shows male grocery shoppers receiving packages with 20% less product, representing the disparity in how women are often paid.

By Erica Sweeney • April 3, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Mike's Hard Lemonade blocks negative news in Washington Post homepage takeover

Intended to spread joy, the campaign also includes an AI-powered pop-up, ad spots focused on happy local news and bright yellow newsstands.

By Erica Sweeney • April 2, 2019

Spotify sculpts Cardi B, other hip-hop stars for latest RapCaviar pantheon

Musical artists will be the subjects of life-sized sculptures on display at the Brooklyn Museum to celebrate cultural disruptors.

By Erica Sweeney • April 2, 2019

Maxwell House's Amazon orders come with 'Marvelous Mrs. Maisel' Passover book

Consumers who order Maxwell House coffee on Amazon will receive a limited-edition Haggadah, the text read at the Seder during Passover. 

By Erica Sweeney • April 2, 2019

Major League Baseball quietly resumes Papa John's partnership

Bringing back its "Papa Slam" promotion alongside the MLB season may be what the beleaguered pizza chain needs to help boost declining sales. 

By Alicia Kelso • April 1, 2019

How Audi shifted gears from being a quiet niche brand to a progressive challenger

Everything from Marvel Studios tie-ups to app integrations with Major League Soccer have helped the luxury carmaker catch up to larger rivals like Mercedes-Benz and BMW in key brand metrics. 

By Peter Adams • April 1, 2019

McDonald's makes black millennial consumers top priority with extensive 'campaign movement'

"Black & Positively Golden" is the chain's most significant effort targeted at African-Americans in 16 years and specifically courts younger consumers.

By Peter Adams • March 29, 2019

NBCUniversal tees up content-and-commerce site with Golf Channel

Shop with Golf launches with 30 brands, including William Murray Golf, founded by comedian Bill Murray and his five brothers.

By Erica Sweeney • March 29, 2019

Dunkin' and Peeps hit the road for spring-themed campaign

Dunkin's coffee car and the Peepsmobile will journey together through New England to dish out new marshmallow-flavored coffee and Peeps doughnuts.

By Erica Sweeney • March 29, 2019

Mtn Dew's brandless cans reveal 'Game of Thrones' content when chilled

The cans feature thermodynamic ink and appear brandless when they're warm, then change to expose a character's kill list as they get colder.

By Erica Sweeney • March 29, 2019

Red Bull partners with pro gamer Ninja on experiential contest

The energy drink brand will also release limited-edition, Ninja-branded cans starting April 1.

By Erica Sweeney • March 28, 2019

Alfa Romeo campaign merges gaming and Beethoven

Players drive an Alfa Romeo car around a race track and hit logos that produce notes in the melody for "Ode to Joy."

By Erica Sweeney • March 28, 2019

Dove debuts #ShowUs image library to diversify depictions of women in media

Created with Getty Images and Girlgaze, the collection includes more than 5,000 pictures captured by women, non-binary and female-identifying photographers.

By Peter Adams • March 27, 2019

Expedia cooks up culinary-centric content hub with Puglia, Italy

Closely following new content from Airbnb and Pinterest, the news shows how travel marketers are seeking innovative ways to engage consumers.

By Erica Sweeney • March 27, 2019

Budweiser teams up with Spike Lee on short film celebrating Jackie Robinson

The brand is also launching a campaign across TV, cinema, print, out-of-home, digital, social and in-stadium media commemorating Robinson's legacy.

By Erica Sweeney • March 27, 2019

Petco launches largest marketing push behind pet food without artificial ingredients

A 60-second video shows cats and dogs overrunning a store to rid it of "fakey-flavs" food.

By Erica Sweeney • March 26, 2019

Kona Brewing teams with Bleacher Report for March Madness push

The brewer's "Bruddahs" are back in a campaign that includes three TV spots and in-game streaming on March Madness Live.

By Erica Sweeney • March 25, 2019

Burger King crowdsources April Fools' prank ideas from students

In a partnership with the Clio Awards, the QSR will fly winners to Miami to work with its creative team to bring the prank to life.

By Erica Sweeney • March 25, 2019

NYC & Company's new CMO talks data, influencers and why the city doesn't market itself

Nancy Mammana also chatted with Marketing Dive about digital initiatives, Hudson Yards and how the city's official tourism body is winning over emerging markets like China.

By Peter Adams • March 25, 2019

Comic Dive: Beer Wars

A Super Bowl campaign has metastasized into dueling ads by MillerCoors and Anheuser-Busch InBev, and even a lawsuit. But are consumers drinking it up?

By John Hazard • March 22, 2019

Dunkin' and Saucony bring back doughnut-themed running shoe

Last year's Boston Marathon collaboration between the two local brands quickly sold out, prompting them to create a new limited-edition offering.

By Erica Sweeney • March 22, 2019

Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono's Bed-In

"Room 702" features stories of real employees and how they embody the peaceful message of the couple's famous protest against the Vietnam War.

By Peter Adams , Erica Sweeney • March 22, 2019

P&G's SK-II pairs James Corden with Chloë Grace Moretz for bathroom skincare chat

Humorous YouTube clips of the duo tap dancing and creating an ASMR video aim to change how people view skincare.

By Erica Sweeney • March 21, 2019

BodyArmor pits fans against sports stars with March Madness 'bracket challenge'

The Coca-Cola-backed sports drink's campaign lets basketball fans see how their picks measure up to those selected by a roster of athletes.

By Erica Sweeney • March 21, 2019