Arby's sandwich-inspired subscription box sells out in under an hour

The first month's box is filled with a vintage Arby's sled tray, bacon scarf, winter beanie and a set of temporary tattoos.

By Erica Sweeney • Jan. 10, 2019

Milk brands debut shoppable in-recipe ads, digital grocery aisle to boost sales

The Milk Processor Education Program is teaming up with grocery tech company Chicory on the initiative. 

By Erica Sweeney • Jan. 9, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Pepsi pops open first new tagline in 7 years with 'For the Love of It'

The soda brand is partnering with musical group Now United on the global campaign, which includes fresh packaging, out-of-home displays, commercials and digital content.

By Erica Sweeney • Jan. 9, 2019

Juul campaign zeroes in on adults after criticism of targeting teens

Testimonal-style spots will air on cable TV after 10 p.m. to reach adults looking to "make the switch" to e-cigarettes.

By Erica Sweeney • Jan. 9, 2019

L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES

Marketing Dive caught up with the head of L'Oréal's tech incubator and Olay's principal scientist at the show to demo new products driven by data, science and the demand for better personalization. 

By Peter Adams • Jan. 9, 2019

Mastercard drops name from logo, banks on symbol-only mark

The company will now solely use its red and yellow interlocking circles to represent its brand in order to stand out on digital platforms.

By Erica Sweeney • Jan. 8, 2019

Walmart's famous cars Golden Globes ad racks up 8K mentions, analysis finds

Fiji Water also generated buzz when a model holding a tray of water bottles on the red carpet appeared to photobomb celebrities, inspiring the hashtag #FijiWaterGirl.

By Erica Sweeney • Jan. 8, 2019

At CES, CMOs dish on the 'existential crisis' tech has created for marketing

"If you are not numbers savvy, you will not be able to do it," Mastercard CMO Raja Rajamannar said on the state of the industry during a panel Monday.

By Peter Adams • Jan. 8, 2019

KFC brings back iconic '90s hairstyle to promote Famous Bowls meal

Fans can get a free "spherical dishware-inspired haircut" on Thursday in Brooklyn and share their new look on Twitter.

By Erica Sweeney • Jan. 8, 2019

L'Oréal Paris animates celeb-heavy campaign with Giphy, Instagram for Golden Globes

Throughout the weekend, fans could add to their Instagram Stories a branded Giphy sticker created for the campaign.

By Erica Sweeney • Jan. 7, 2019

Google's 'Home Alone Again' is most popular holiday ad, analysis finds

Duracell's holiday campaign, which showed what could happen if Santa didn't trust the battery brand, was a close second with 70.3 million views.

By Erica Sweeney • Jan. 7, 2019

P&G combats 'mass disruption' with slew of digital-first products at CES

Presenting for the first time at the annual event on Sunday, the CPG giant detailed factors that lead it to think differently about brand innovation.

By Peter Adams • Jan. 7, 2019

7 trends set to shape marketing in 2019

The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019

Bumble matches with Serena Williams on Super Bowl push for women's empowerment

"The Ball is in Her Court" will run across multiple platforms, but Bumble declined to say whether the campaign includes a game day TV commercial.

By Erica Sweeney • Jan. 4, 2019

Dunkin' makes name change official with new packaging, social vignettes

Social content shows people getting on a first-name basis with the brand by knitting a Dunkin' sweater, getting a themed hairdo and more. 

By Erica Sweeney • Jan. 4, 2019

Cadbury challenges fans to find Creme Eggs hidden in other brands' ads

Viewers who spot an egg in an ad can take a photo of the sighting and upload it to a microsite for the chance to win a prize.

By Erica Sweeney • Jan. 4, 2019

Netflix's hit 'Bandersnatch' takes interactive marketing to new level

The first decision viewers make in the choose-your-own-adventure movie involves picking a cereal brand, with Kellogg's Frosted Flakes one option.  

By Peter Adams • Jan. 3, 2019

5 stories that shaped retail marketing in 2018

Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.

By Cara Salpini • Jan. 3, 2019

Dodge, Lego build online tie-up and limited-edition play sets

Created with GSD&M, an ad shows a Dodge Challenger model on a racetrack and a Lego version with the tagline, "With Dodge, racers come in all sizes."

By Erica Sweeney • Jan. 3, 2019

I Can't Believe It's Not Butter teams with Eva Longoria for short-form comedic videos

"Spread No Drama" is the first campaign since the brand developed a new creative ecosystem designed to raise awareness and drive actions.

By Erica Sweeney • Jan. 3, 2019

Spiked still water brand splashes into 'Anything but Flat' campaign

Launching Pura Still's first campaign around the new year appears strategically timed for when people often make health-related resolutions.

By Erica Sweeney • Jan. 3, 2019

Gatorade explores the science behind its products in Serena Williams-led spot

"You Fuel Us, We Fuel You" promotes the PepsiCo brand's science-backed, athlete-focused products.

By Erica Sweeney • Jan. 2, 2019

Media spend vs. promotions: why 1 delivers a 35% performance lift

Rather than choose one tactic over the other, new research spanning 13 years pushes brands to find the right balance of each for optimal results.

By Shane Schick • Jan. 2, 2019

Farmers Insurance launches episodic ads on Hulu

Two spots are broken into three sequential segments to tell a full story, a first for an insurance brand on Hulu. 

By Erica Sweeney • Jan. 2, 2019

ESPN lets 4 college football superfans camp out on a billboard ahead of championship

Atop the 45-foot tall outdoor activation, participants are competing in games for prizes, some of which are being livestreamed.

By Erica Sweeney • Jan. 2, 2019