Creative: Page 127
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Q&A
Mars Wrigley's chief Halloween officer answers our burning candy marketing questions
In an emailed conversation, Victor Mehren — COO by day — explains the unique challenges and opportunities for the company behind iconic treats like M&M's, Snickers and Skittles.
By Peter Adams • Oct. 30, 2018 -
Ford ads created for brand loyalists drive awareness, purchase intent, study says
The recently launched "Built Ford Proud" campaign features actor Bryan Cranston and touts the brand's history.
By Erica Sweeney • Oct. 29, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Deep Dive
Why advertisers can't take their eyes off the connected TV opportunity
Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets.
By Shane Schick • Oct. 29, 2018 -
Perrier, SodaStream promote alternative Halloween costume ideas
The sparkling water maker introduced a Snapchat lens inspired by a bizarre Kanye West performance, while SodaStream plays a social media prank on Nespresso.
By Erica Sweeney • Oct. 29, 2018 -
Deep Dive
What Gen Z wants for Christmas
It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.
By Cara Salpini • Oct. 26, 2018 -
Gap's holiday campaign spreads love with R&B star Leon Bridges
A continuation of "Meet Me in the Gap" modernizes the brand's marketing creative with a diverse cast and focus on positivity.
By Erica Sweeney • Oct. 26, 2018 -
User:proshob [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
Chipotle's 'For Real' campaign focused on ingredients provides 'noticeable' sales bump
Digital sales jumped nearly 50% in Q3 following a $135 million investment in things like mobile and online ordering and the launch of the marketing push.
By Kristine Sherred • Oct. 26, 2018 -
Column
Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt
An '80s action star, a spooky spin on the Insta-worthy Unicorn Frappuccino and an $85 white tee make our editors' picks this week.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Oct. 26, 2018 -
Dollar Shave Club's inclusive campaign, space contest lather up results
The razor disruptor experienced a jump in ad awareness, buzz and purchase consideration since "Get Ready" debuted in July, according to YouGov.
By Erica Sweeney • Oct. 26, 2018 -
WPP looks to sell stake in Kantar as Q3 results send shares plunging
The news marks a significant move by freshly minted CEO Mark Read, who's struggling to reinvigorate the ad holding giant's business.
By Peter Adams • Oct. 25, 2018 -
Tazo spills the tea on camping experience with 'Drag Race' star
The campaign is part of the Unilever brand's "Brew the Unexpected" messaging that urges people to get out of their comfort zones.
By Erica Sweeney • Oct. 25, 2018 -
YouTube TV debuts AR ads during World Series broadcast
The ads virtually overlaid a large video player behind the Green Monster Seats at Fenway Park that emulated the YouTube TV browsing experience.
By Erica Sweeney • Oct. 25, 2018 -
Rimmel leverages AI-powered tool to fight beauty cyberbullying
The brand is partnering with the nonprofit Cybersmile to create an online space for young people to share experiences and find solutions to the issue.
By Erica Sweeney • Oct. 24, 2018 -
King's Hawaiian bread brand releases animated Halloween film in theaters
The company has seen a boost in in-store distribution and sales since "The Legend of Hallowaiian" first became available on DirecTV last month.
By Erica Sweeney • Oct. 24, 2018 -
Popeyes' drive-thru asks fans to take 12 hour trips for free chicken
Customers can order at a roadside menu board in Fort Stockton, Texas, and pick up their food in New Orleans — a drive that takes 12 hours, or the same length of time their chicken will marinate.
By Erica Sweeney • Oct. 24, 2018 -
Planters taps into craft beer craze with peanut-flavored IPA
The Kraft Heinz brand's collaboration with Chicago-area Noon Whistle Brewery includes a crowdsourced advertising campaign.
By Jessi Devenyns • Oct. 24, 2018 -
Patagonia endorses 2 political candidates in its brand marketing
In an unusual merging of politics and consumer marketing, the retailer backed specific candidates for the first time and is featuring them in emails, social channels and on its website.
By Erica Sweeney • Oct. 23, 2018 -
Budweiser helps recount the Atlanta Hawks' 50-year history through new content series
The brewer is the presenting sponsor for "50 Moments in Hawks History" and will support other interactive fan experiences around the anniversary.
By Erica Sweeney • Oct. 23, 2018 -
Accenture sharpens content marketing capabilities with New Content acquisition
The São Paulo-based firm has roughly 200 staffers, and brand clients include Electrolux, LATAM and Natura.
By Peter Adams • Oct. 22, 2018 -
Deep Dive
How to create memorable experiential campaigns during the holidays
Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends.
By Shane Schick • Oct. 22, 2018 -
Ford taps Bryan Cranston for new campaign betting on brand loyalists
The work is the automaker's first with Wieden+Kennedy, and looks to deepen existing customer relationship through offerings like new loyalty rewards via the FordPass mobile app.
By Erica Sweeney • Oct. 21, 2018 -
Kellogg mixes cereal brands 'All Together' for GLAAD partnership
The boxes nod to inclusivity and will be available at the brand's New York City Café, with proceeds going to GLAAD.
By Erica Sweeney • Oct. 19, 2018 -
Lufthansa's AI-powered ad campaign personalizes travel experiences
Created with IBM Watson, the ad answers general airline questions and provides travel content for 15 European destinations.
By Erica Sweeney • Oct. 19, 2018 -
Column
Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors
A travel site recreates the Alcatraz prisoner experience for Halloween, while a coffee maker launches its largest campaign to date and a P&G brand tries to sharpen product personalization.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Oct. 19, 2018 -
Burger King concocts Halloween sandwich that's 'clinically proven' to create nightmares
The brand conducted a sleep study to prove the Nightmare King stirs up bad dreams, and captured the research in found footage-style video.
By Erica Sweeney • Oct. 18, 2018
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