Froot Loops, Awaytomars sourced from 700 designers for their cereal-inspired capsule collection

The unisex, limited-edition line debuted at a trunk show at Kellogg's NYC Café, where some of the items are being sold.  

By Erica Sweeney • Aug. 24, 2018

Axe taps rapper Kyle for high school workshops on toxic masculinity

The brand piloted the program last year in Columbus, Ohio, and 81% of participating students said their view of masculinity changed for the better.

By Erica Sweeney • Aug. 24, 2018

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Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Lands' End takes to the road in latest campaign

The retailer has recently tried to extricate itself from Sears' shadow, and this solo campaign pulls on the popularity of older favorites to win back customers.

By Cara Salpini • Aug. 23, 2018

Branded AI: 4 key truths for a new frontier

Artificial intelligence is poised to become a powerful brand ally for marketers, but it's not without its challenges. Wire Stone's Cheryl Barbee explores this new landscape.

By Cheryl Barbee • Aug. 23, 2018

Papa John's founder launches website to plea for franchisee, employee support

On a statement posted to SavePapaJohns dot com, John Schnatter said he intends to "get the truth out there" and that the "Board wants to silence me."

By Erica Sweeney • Aug. 23, 2018

KFC ropes in World's Strongest Man to pull 700 lbs. of fried chicken sandwiches

Hafþór Júlíus Björnsson​, who plays The Mountain on "Game of Thrones," is serving as the Double Crispy Colonel to promote a new menu offering. 

By Erica Sweeney • Aug. 22, 2018

Land O'Lakes reworks 'Old MacDonald' to spotlight women's role in the farming industry

The campaign is part of the brand's All Together Better initiative, and includes a three-part documentary series. 

By Erica Sweeney • Aug. 22, 2018

Brinks Home Security targets millennial homeowners with brand revamp

The company unveiled a new campaign, "Be Sure Sure," that highlights moments where people may have wanted a better security system. 

By Erica Sweeney • Aug. 21, 2018

Mercedes-Benz honors 'The First Drive' with long-form IGTV video

The film, which tells the story of Bertha Benz, is the first cinematic production to be featured on the video platform that Instagram launched in June.

By Robert Williams • Aug. 21, 2018

Comic Dive: Airbnb Gets Stonewalled

A sleepover contest the home-sharing service attempted to host on the Great Wall of China was called off after pushback from locals.

By John Hazard and Lisa Burdige • Aug. 21, 2018

Spotify tunes in first branded podcast series with New Amsterdam Vodka

"Ebb & Flow" debuts as the streaming platform reports that 2 million users of its ad-supported service were using ad blockers earlier this year. 

By Erica Sweeney • Aug. 21, 2018

Vice's Munchies cooks up plans to open food hall in 2019

The New Jersey space will include room for 18 vendors and staging areas where the vertical's team can shoot videos and hold chef demos. 

By Erica Sweeney • Aug. 21, 2018

Smirnoff raises a glass to the 'Fun%' with diverse cast of celebs

Ted Danson stars in several new spots alongside other recognizable faces, including Laverne Cox and Jonathan Van Ness.

By Erica Sweeney • Aug. 21, 2018

Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity

From Bonobos to Axe, brands both new and old are broadening the net of how they market to men to stay involved in a quickly evolving — and important — cultural conversation.

By Peter Adams • Aug. 20, 2018

Harry's touts new line of men's grooming products with Ludacris-starring spot

Creative depicts the hip-hop star reading to his son, doing chores and singing in the shower — a part of the brand's evolving portrayals of fatherhood. 

By Erica Sweeney • Aug. 20, 2018

Michelob Ultra gives fans the chance to win a golf bag tricked out with beer keg, speakers

The #UltraCaddieContest was part of the marketer's partnership with the PGA Championship. 

By Erica Sweeney • Aug. 20, 2018

Delta urges Seattle residents to visit their moms in new OOH campaign

To market its expanded network from the northwest hub, the airline enlisted local moms to pen handwritten letters that are displayed on billboards and posters.

By Erica Sweeney • Aug. 20, 2018

Out-of-home ads can boost customer loyalty by 275%, study finds

When brands dedicate 15% or more of their media budgets to OOH, they have a 24% increase in brand trust and 106% increase in perception of quality. 

By Erica Sweeney • Aug. 17, 2018

HBO, Bumble take over NYC brownstone for movie date night activation

The event featured five screening rooms where invitees and people they met on the app could watch an HBO film tailored to their personal preferences.  

By Erica Sweeney • Aug. 17, 2018

Captain Morgan crashes parties with new pitchman Adam Devine

The rum brand has named the actor and comedian as its "chief party officer" for a campaign that includes TV, digital and social media elements. 

By Erica Sweeney • Aug. 17, 2018

Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions

P&G's male grooming line lets fans guide a marketing meeting, while eBay supports artisans and a condom maker takes a progressive stance in this week's picks.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 17, 2018

Foot Locker, Asics team up on shoppable anime series, apparel collection

"The Sun and The Snake" consists of five short animated episodes available on Foot Locker's YouTube and Instagram channels.

By Erica Sweeney • Aug. 16, 2018

Dennis Quaid breaks the fourth wall for Esurance's brand revamp

In a campaign launch video, the actor acknowledges that he is in a commercial and speaks directly to viewers about some of the company's features.

By Erica Sweeney • Aug. 16, 2018

The price is right: Why food, drink brands spend big money for celebrity endorsers

While stars have long pitched consumers to buy a product, shoppers now expect them to bring authenticity and believability along with their famous names.

By Pamela DeLoatch • Aug. 16, 2018

Facebook helps brands turn still image ads into direct-response videos

In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads.

By Erica Sweeney • Aug. 15, 2018