Bacardi and Major Lazer tap SoundCloud for music talent competition

While YouTube is more popular, the news points to SoundCloud's potential as a talent development platform. 

By Erica Sweeney • Aug. 15, 2018

MLB teams are already restoring their Papa John's partnerships, New York Post reports

Some are showing solidarity with franchisees of the embattled chain, who have been hit by falling sales and boycotts over the founder's racist comments.  

By Erica Sweeney • Aug. 15, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Bud Light's fridge only unlocks when Cleveland Browns kick their losing streak

The "Victory Fridge" will be placed at bars and FirstEnergy Stadium, and uses technology to automatically open once the team wins a regular-season game.

By Erica Sweeney • Aug. 15, 2018

Nectar Sleep stays refreshed with big data and Trump-Putin 'grumpy brain' ads

As the bed-in-a-box space has become congested, brands are being forced to pull out all the stops to edge out the competition. For Nectar, that translates to a data-heavy strategy.

By Natalie Black (Koltun) • Aug. 14, 2018

Comic Dive: Bitcoin Bank

Brands like Starbucks, McDonald's and Oscar Mayer have cashed in on the cryptocurrency craze with marketing stunts and a deal with the owner of the New York Stock Exchange.

By John Hazard and Lisa Burdige • Aug. 14, 2018

Oreo supports left-handed struggles with special packs that open from the opposite end

The promotional item for International Lefthanders Day can be ordered online in a potential bid to bolster the brand's e-commerce business.

By Erica Sweeney • Aug. 14, 2018

Supreme takes over the New York Post, sending streetwear fans into a frenzy

The printing was teased on Twitter before papers shipped, and some fans were paying 10 times the newsstand price for resold editions on eBay.

By Erica Sweeney • Aug. 14, 2018

Olay urges women to be bold in new Face Anything campaign

A 28-day social media challenge shows influencers using Olay products as they prepare to walk makeup-free down a runway during New York Fashion Week.

By Erica Sweeney • Aug. 13, 2018

Report: Google in talks to target ads on billboards in Germany

The tech giant is looking to install billboards in shopping centers, train stations and store windows that tailor messages based on users' web browsing. 

By Erica Sweeney • Aug. 13, 2018

How Goya, Pillsbury are driving an increase in social influence

Betty Crocker holds the top spot among food brands with the most online and offline consumer conversations in Engagement Labs' ranking.

By Erica Sweeney • Aug. 10, 2018

Adidas sales surge on strength of World Cup sponsorship

Soccer merchandise proved particularly popular in Q2, though rival Nike had its swoosh on the winning French national team's jersey. 

By Peter Adams , Erica Sweeney • Aug. 10, 2018

Impossible Foods launches first mission campaign with astronaut short film

Executive Creative Director Sasha Markova explains why the plant-based food company is focusing on its planet-saving mission and not product for the push. 

By Chris Kelly • Aug. 9, 2018

Stella Artois urges drinkers to savor every sip in new mindfulness audio guide

StellaSpace features actor Luke Evans, who shares stories and meditation tips in a 20-minute guide that can be listened to on the Inscape app.

By Erica Sweeney • Aug. 9, 2018

Airbnb calls off Great Wall sleepover contest following pushback from China

The competition was meant to promote China as a destination and would have featured a gourmet dinner and traditional music at the landmark.

By Erica Sweeney • Aug. 9, 2018

Study: 62% of US consumers say advertisers are becoming better communicators

Kantar Media's 2018 Dimension report also found that 19% of those age 35-44 generally like advertising.

By Erica Sweeney • Aug. 8, 2018

Rice Krispies Treats introduces Braille 'love notes,' recordable boxes

Special heart-shaped packaging comes as part of the marketer's partnership with the National Federation of the Blind.  

By Erica Sweeney • Aug. 8, 2018

Comic Dive: Cola War Mania

Pepsi perseveres over Coca-Cola on a historic stage in the latest round between the soda giants.

By John Hazard and Lisa Burdige • Aug. 7, 2018

Cars.com plays matchmaker with new AI-powered vehicle search platform

The launch is supported by a campaign riffing on ads for dating websites and includes a partnership with Tinder, which the platform emulates. 

By Erica Sweeney • Aug. 7, 2018

KFC intros Jason Alexander as the 'Family Colonel' in surreal sitcom parody

The former "Seinfeld" star promotes the chain's $20 Fill Up meals in a campaign that starts out cheery and then turns vaguely creepy.

By Erica Sweeney • Aug. 7, 2018

Analysis: Under Armour and The Rock win title for strongest celebrity ambassadorship

An analysis of fashion and retail marketers by Spotted examined audience perception, brand match and risk assessment. 

By Erica Sweeney • Aug. 6, 2018

Stopping influencer fraud: Who, what and where to look for signs of trouble

More than 11% of engagement on influencer-sponsored posts on Instagram last year were from fraudulent accounts. Captiv8's Krishna Subramanian lays out tips for detecting red flags and ensuring brands get what they paid for.

By Krishna Subramanian • Aug. 6, 2018

Athleta bucks 'girls in sports' stereotypes with back-to-school push

The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers.

By Natalie Black (Koltun) • Aug. 6, 2018

IHOP's burger sales jumped 4x following controversial name-change stunt

Company officials also claim "IHOb" led to 36 billion earned media impressions and helped the brand reach more than 4 billion people via social media. 

By Erica Sweeney • Aug. 6, 2018

Jell-O teams with DreamworksTV on animated series for YouTube, Amazon Prime Video

"The Jell-O Wobz" encourages self-esteem and imagination while promoting the marketer's line of edible toys. 

By Erica Sweeney • Aug. 3, 2018

Ikea refreshes marketing with experiential, digital push and fewer print catalogs

Pop-ups in New York City and Chicago, along with a giant digital catalog in larger urban areas, celebrate the Swedish retailer's 75th anniversary. 

By Erica Sweeney • Aug. 3, 2018