Creative: Page 65
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Opinion
Are in-house ad agencies choking the talent pipeline?
The advertising industry is experiencing a talent crisis of immense proportions that's likely to continue unless changes are made now, writes WorkReduce CEO Brian Dolan.
By Brian Dolan • April 12, 2021 -
10,000 Hours via Getty Images
Omnicom calls for Asian inclusivity with PSA contest
The "Three in Five" campaign urges the advertising industry to tell Asian stories amid a rise in anti-Asian hate and violence.
By Robert Williams • April 12, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Lacoste and Polaroid released a video as part of the campaign that features dancers. The image was retrieved from this video on April 8, 2021.
ColumnCampaign Trail: Lacoste calls on Polaroid's rainbow aesthetic in spring collab
A stop-motion video elicits the feel of instant film and aims to stir energy and optimism in viewers through rekindling the spirit of the '60s and '70s.
By Natalie Black (Koltun) • April 9, 2021 -
Courtesy of P&G
How P&G and Lush pursue brand activism with authenticity
Supporting meaningful social change requires a thoughtful approach and corporate buy-in, executives said at the MMA Global's Impact conference.
By Chris Kelly • April 8, 2021 -
Courtesy of Bush's Beans
Bush's Beans remixes 'bean song' with Josh Groban ballad
Amid a wave of CPG rebrands, Bush's supports the national rollout of its new look, tagline and website with a full-length music video.
By Robert Williams • April 8, 2021 -
Courtesy of Molson Coors
Molson Coors puts giant QR codes on runners to push low-calorie beer
Consumers who got close enough to scan giant codes worn by pro runners received a rebate for a 12-pack of Coors Pure, its first organic brew.
By Peter Adams • April 7, 2021 -
Orbitz released a video as part of the campaign. The image was retrieved from its video on April 7, 2021.
Orbitz supports inclusive positioning with 'Travel As You Are' campaign
With a revamped hub for inclusive travel and a national campaign, Orbitz looks to reaffirm what it says is a commitment to LGBTQ travelers that dates back to the early 2000s.
By Robert Williams • April 7, 2021 -
Courtesy of Walmart
For Walmart, some pandemic-related marketing changes will endure longer than others
Executives speaking at the MMA's Impact conference talked up strong results for experiential activations on the same day the retailer announced hiring its first chief creative officer.
By Peter Adams • April 7, 2021 -
Courtesy of Impossible Foods
Impossible Foods eyes meat eaters in first national ad push
Produced by Wieden+Kennedy, the creative is reminiscent of burger chain ads and pitches the brand's food as "meat for meat lovers — made from plants."
By Chris Kelly • April 7, 2021 -
Courtesy of PepsiCo Beverages North America
Mountain Dew challenges NBA fans to best Zion Williamson with web-based mobile game
Zion Shoots. You Score. recognizes the boom in hypercasual gaming during the pandemic and is accessible via QR codes at select retail locations.
By Peter Adams • Updated April 5, 2021 -
Courtesy of The Clorox Company
Clorox taps Billy Porter for #YasClean song, challenge on TikTok
The "Pose" star flips the slang phrase "yas queen" as part of a hashtag challenge and home makeover sweepstakes.
By Chris Kelly • April 1, 2021 -
Courtesy of White Claw Hard Seltzer
White Claw, a brand built on social buzz, focuses on fans in first global campaign
Improvised moments animate the effort that looks to shore up White Claw's place at the top of an increasingly crowded hard seltzer category.
By Peter Adams • April 1, 2021 -
Retrieved from Tide on April 01, 2021
P&G's Tide enlists celebrity 'cold callers' for sustainability push
Ads show Ice-T and "Stone Cold" Steve Austin making unsolicited sales calls to other celebrities urging them to wash laundry in cold water with Tide.
By Robert Williams • April 1, 2021 -
Courtesy of Volkswagen
Volkswagen's rebranding hoax could undermine marketer's EV ambitions
The SEC has reportedly opened an inquiry into Volkswagen of America to investigate how the company's share price was affected by the stunt.
By Peter Adams • Updated May 3, 2021 -
Retrieved from Kraft Heinz on March 31, 2021
Kraft Mayo offers kits to help overcome 'mayophobia'
Each kit has a blindfold, a nose clip, a selection of mayo in different sizes and a marker to rename a jar of the condiment.
By Robert Williams • March 31, 2021 -
Courtesy of Volkswagen
Volkswagen's Voltswagen rebrand turns out to be elaborate April Fools' prank
"The renaming was designed to be an announcement in the spirit of April Fool's Day, highlighting the launch of the all-electric ID.4 SUV and signaling our commitment to bringing electric mobility to all," a company statement said.
By Peter Adams • Updated March 31, 2021 -
Courtesy of Budweiser
Budweiser pitches pop-up stadium experiences for MLB's Opening Day
With in-stadium attendance still limited by the pandemic, the beer brand is bringing hot dogs and more to fans throughout Chicago and New York.
By Robert Williams • March 30, 2021 -
Courtesy of P&G
P&G amps up opportunities for Black creators across advertising, film and TV
The "Widen The Screen" content and partnership platform expands upon the CPG giant's previous efforts around diversity and inclusion.
By Chris Kelly • March 30, 2021 -
Retrieved from Coca-Cola on March 29, 2021
Coke ads insert different flavors into memorable basketball moments
In addition to the sports angle, Coca-Cola takes a fantasy approach with ads featuring mythical half-human creatures that highlight different flavors.
By Robert Williams • March 29, 2021 -
Opinion
Unlearning common misconceptions about agencies
Marketers have been conditioned to accept some ideas that eventually threw us off balance. Ultimately, these false ideas get in the way of effective partnerships, writes Agency Mania Solutions' Bruno Gralpois.
By Bruno Gralpois • March 29, 2021 -
Courtesy of Burger King
Burger King ties NBA 2K21 trick shot challenge to real-world rewards
In Spain, the brand created a decked-out "Menu Court" in the popular basketball video game as it looks to meet gamers where they're playing.
By Peter Adams • March 26, 2021 -
Courtesy of Frito-Lay
Tostitos spices up celeb-backed effort with Snapchat AR lens
Comedic actors Kate McKinnon and Dan Levy star in the multichannel "For the Love of Chips and Dip" campaign for Tostitos Habanero.
By Robert Williams • March 26, 2021 -
Retrieved from Hillman Grad on March 26, 2021
Häagen-Dazs works to boost diversity among creators with multichannel campaign
To support marginalized creators, the brand is making a $100,000 donation to a mentorship lab at producer Lena Waithe's Hillman Grad Productions company.
By Robert Williams • March 26, 2021 -
Ikea assembles chief creative officer role as marketing, product development needs converge
Agency vet Linus Karlsson steps into the newly created position as the home goods retailer tries to keep pace with fast-moving consumer trends.
By Peter Adams • March 25, 2021 -
Courtesy of Just Born Quality Confections
Peeps returns for Easter with livestreamed series, brand partnerships
As some consumers prepare for a homebound holiday, the marshmallow brand started a DIY series on Instagram and planned a mobile game takeover.
By Robert Williams • March 25, 2021
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