Creative: Page 66
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Courtesy of Barilla
Barilla pens rigatoni-themed 'Funkytown' parody for TikTok
The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timer playlist.
By Peter Adams • May 25, 2021 -
Courtesy of Afterpay
Afterpay leverages e-commerce success and Rebel Wilson in first global campaign
The buy now, pay later brand that experienced a 112% jump in sales last year launched its first-ever U.S. TV spots, along with other multichannel creative.
By Asa Hiken • May 25, 2021 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of PepsiCo
Coke, Pepsi campaigns differ on reopening as anticipation grows for sunny summer
The iconic beverage brands are tapping into an eagerness to return to normal, but depicting germ-spreading activities might be a step too far.
By Peter Adams • May 25, 2021 -
Fair use
Deep DiveCeleb-backed agencies are ready for their close-ups
Shaq, Ryan Reynolds, Tony Hawk and Dwayne Johnson are putting their star power behind marketing agencies that are more than just vanity projects.
By Aaron Baar • May 24, 2021 -
Courtesy of Merrell
ColumnCampaign Trail: Merrell expands definition of hiking in spots for new crossover shoe
A tie-up with Dick's Sporting Goods aims to bring a sense of outdoor adventure to everyday places like city blocks and parks to appeal to younger consumers.
By Natalie Black (Koltun) • May 21, 2021 -
Courtesy of Planters
Planters cleans up Mr. Peanut in brand refresh ahead of sale to Hormel
New creative focuses on the nutritious benefits of peanuts and adheres to a yearlong campaign on rewarding acts of authenticity.
By Asa Hiken • May 21, 2021 -
Courtesy of IKEA
Ikea evokes vacation-inspired home renovations with Pinterest quiz
After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.
By Natalie Black (Koltun) • May 20, 2021 -
Courtesy of Truly Hard Seltzer
Truly Hard Seltzer's Dua Lipa campaign marks largest media spend to date
Building on the Boston Beer brand's growth, the multichannel effort pairs tactics that became mainstays during the pandemic with ones like OOH that are set to return to prominence.
By Chris Kelly • May 20, 2021 -
Courtesy of Walmart
Walmart streamlines shopping with So Yummy cooking competition
The "Unbox'd" cook-off series features influencers and shoppable recipes linked to the retailer's online grocery store.
By Asa Hiken • May 19, 2021 -
Retrieved from Haagen-Dazs on May 18, 2021
Q&AHäagen-Dazs' CMO details how a rebranding ties to the company's diversity goals
Elizabell Marquez explains how the brand is reimagining luxury for a new generation with help from screenwriter, producer and actor Lena Waithe and WPP-backed creative agency Cartwright.
By Chris Kelly • May 19, 2021 -
Permission granted by Lyft
Lyft depicts reopening learning curve in 'How to Human' ads
A new campaign shows riders en route to an overdue haircut, running late for an in-person meeting and fumbling for words when interacting with a driver for the first time in a while.
By Natalie Black (Koltun) • May 19, 2021 -
Courtesy of Venus/P&G Beauty
P&G's Gillette Venus seeks to normalize pubic hair with quirky tune
To promote a new offering, P&G seeks to break down taboos, an approach also used by DTC brand Billie, which the company tried — and failed — to acquire.
By Chris Kelly • May 18, 2021 -
Courtesy of Dunkin'
Dunkin' brings signature hues to home decor via DTC paint brand Backdrop
Amid a home remodeling boom, the QSR is introducing its first paint collection with the help of a startup favored by millennials.
By Peter Adams • May 18, 2021 -
Retrieved from L'Oréal Professional on May 17, 2021
L'Oréal shifts from product to content marketing with pro-focused series
To promote its professional line, the brand partnered with Publicis Luxe to launch an online series that focuses on the cultural impact of hairdressing.
By Chris Kelly • May 17, 2021 -
Permission granted by Coca-Cola
Coke's poetry-laden summer packaging evokes reopening
"Open for Summer" designs center on occasions like baseball games and backyard barbecues that are starting to return with more widespread vaccine distribution.
By Peter Adams • May 17, 2021 -
Permission granted by FedEx Office
Sponsored by FedEx Office3 tips for printing your marketing materials easier, faster and without stress
Ideas to get your printed materials out the door and in front of your customers.
May 17, 2021 -
Courtesy of Liquid Death
Liquid Death protects heads from zombies to promote Netflix's 'Army of the Dead'
The canned water brand will sell the wearable "No Brainer" koozie via a late-night infomercial and out-of-home elements in the movie's Las Vegas setting.
By Chris Kelly • May 17, 2021 -
Permission granted by Blue Wire
Mtn Dew nets audio activation with basketball-themed podcast
A new tie-up with comedian Druski will target young basketball fans and run through the NBA playoffs.
By Asa Hiken • May 17, 2021 -
Courtesy of PepsiCo
Mtn Dew energy drink debuts first campaign with LeBron James
The NBA superstar is the new face of Mtn Dew Rise in his first work with a PepsiCo brand since switching from Coca-Cola in March.
By Robert Williams • May 14, 2021 -
Courtesy of Bud Light
Bud Light touts soccer sponsorship with wearable Boxhead packaging
A campaign built around packaging depicting faces of professional soccer players includes TV, digital, social, OOH and a collaboration with Amazon.
By Robert Williams • May 14, 2021 -
Retrieved from GLAAD on May 13, 2021
P&G, GLAAD partner on initiative to help hesitant advertisers refine LGBTQ messaging
Research tied to The Visibility Project found 81% of advertisers believe inauthentic portrayals of LGBTQ consumers will lead to stronger backlash than no representation at all.
By Peter Adams • May 13, 2021 -
Courtesy of McDonald's
McDonald's deploys marketing muscle for vaccine awareness in tie-in with Biden admin
The brand's Times Square billboards, McCafé cups and delivery order seal stickers will supply information on vaccines and use art from the national "We Can Do This" campaign.
By Peter Adams • May 11, 2021 -
Courtesy of AHA Sparkling Water
Coca-Cola builds on sparkling water momentum with first Aha campaign
"Can I Get an Aha?" finds Coke banking on its marketing prowess to drive sales and grow its customer base in the competitive sparkling water market.
By Asa Hiken • May 11, 2021 -
Courtesy of Walmart
Walmart cooks up healthy eating experience based on Netflix show
The interactive experience, a tie-up with "Waffles + Mochi," marks another effort by the retailer to sponsor original content to engage consumers.
By Robert Williams • May 11, 2021 -
Courtesy of Molson Coors
Miller sends up hard seltzer craze with livestreamed rocket launch
The brewer is asking fans to recommend a seltzer brand to shoot into space, playing up its positioning as a "real beer's beer."
By Peter Adams • May 10, 2021
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