WynnBet teams with Ben Affleck, Shaq as online sports betting heats up

The new campaign coincides with plans for Wynn Resorts to spend $100 million on WynnBets during the upcoming football season, per Bloomberg.

By Asa Hiken • Aug. 31, 2021

Tide extends #TurnToCold campaign with NFL partnership

The P&G brand's latest environmental push features a talking washing machine and TV spots with Atlanta Falcons quarterback Matt Ryan.

By Chris Kelly • Aug. 31, 2021

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Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

FanDuel bets on mainstream audiences with first national campaign

A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more."

By Asa Hiken • Aug. 30, 2021

Sweetgreen celebrates Naomi Osaka partnership with US Open campaign

The fast-casual salad chain brings an out-of-home campaign to New York City, where it will also be giving away merchandise signed by the tennis star.

By Chris Kelly • Aug. 30, 2021

Hasbro teams with Vrbo to turn lakeside mansion into Nerf battleground

The 12-bedroom listing also serves as the setting for the new season of the toy blaster brand's YouTube series centered on teen enthusiasts.

By Peter Adams • Aug. 27, 2021

Campaign Trail: Sonos explores sonic ties to nature in smart speaker ad

Outdoor influencers created a soundtrack inspired by national parks after Sonos found most people opt for music over friends as their preferred adventure buddy.

By Natalie Black (Koltun) • Aug. 27, 2021

Michelob Ultra supports gender equality in sports with $100M pledge

The initiative and a new ad seek to help female athletes achieve the same level of coverage in media as part of the push for equal pay.

By Chris Kelly • Aug. 27, 2021

Nissan taps Waze's destination-based data to alert drivers to scenic landmarks

The mobile partnership seeks to capitalize on increased car usage during the pandemic, especially with regards to summer travel plans.

By Asa Hiken • Aug. 26, 2021

Sephora plans first campaign highlighting Black-owned brands

In its journey toward supporting BIPOC customers, the beauty retailer is also revamping its ColorIQ foundation matching technology.

By Cara Salpini • Aug. 26, 2021

Mtn Dew hypes new Cheetos Flamin' Hot collab with streetwear, granny influencers

PepsiCo's "provocative" cross-branding play draws on the spicy chip's cult-like following and Gen Z skater culture.

By Peter Adams • Aug. 26, 2021

Oscar Mayer teams with Lyft to convert Wienermobile into ride-hailing vehicle

The Kraft Heinz brand's latest tie-up follows a larger refresh campaign that was developed with creative agency Johannes Leonardo.

By Peter Adams • Aug. 25, 2021

Pepsi and 'Billions' star rouse football fans to watch at home

A campaign for the upcoming NFL season plays on consumer eagerness to leave their homes and includes a merchandise tie-in.

By Peter Adams • Aug. 24, 2021

Taco Bell names Lil Nas X 'chief impact officer' in latest pop culture activation

The partnership, which begins with a new breakfast campaign, comes weeks after the QSR announced Cashmere as its culture agency of record.

By Asa Hiken • Aug. 23, 2021

LG finds new recipe for kitchen experiences with media channels like Twitch

Head of Marketing Peggy Ang explains how the brand is trying to "rewrite the playbook" on marketing home appliances and electronics.

By Asa Hiken • Aug. 23, 2021

Ram tracks emerging bands as they hit the road again in latest music play

The Stellantis-owned automaker will supply up-and-coming artists with a touring vehicle amid a period of renewed uncertainty for live music.

By Peter Adams • Aug. 20, 2021

WWE expands digital footprint with John Cena-inspired NFT, Spotify partnership

Ahead of its "SummerSlam" pay-per-view event, the wrestling organization is leveraging Spotify's Clubhouse clone to offer live conversations.

By Asa Hiken • Aug. 19, 2021

Old Navy shifts to inclusive sizing in all stores and online

A new campaign developed with The Martin Agency features Aidy Bryant and includes a TV spot, OOH placements and content on TikTok and Instagram.

By Daphne Howland • Aug. 18, 2021

Pepsi urges consumers to 'break up' with Coke Zero Sugar in latest challenger move

Responding to backlash to its rival's latest beverage reformulation, Pepsi is giving frustrated fans the chance to win free drinks via social media.

By Peter Adams • Aug. 18, 2021

General Mills serves up nostalgia with 'Monster Mash' remake, mockumentary

The marketer is utilizing a variety of tactics that could appeal to Gen X and millennial parents in order to launch a new seasonal cereal.

By Chris Kelly • Aug. 17, 2021

Ben's Original spotlights diverse families in first campaign since rebrand

Doubling down on inclusion, the brand formerly known as Uncle Ben's gave each group the same rice to see the various dishes they would make.

By Peter Adams • Aug. 16, 2021

Bacardi's first NFT auction supports premium expansion, Black-owned bars

Proceeds from the digital collectible's auction will go toward an initiative helping Black-owned establishments acquire liquor licenses.

By Asa Hiken • Aug. 16, 2021

Jif bridges rap's different styles with 'epically absurd' ads featuring Ludacris

An original song and spots co-starring fellow rapper Gunna play off some fans' thinking that newer rappers sound like they have a mouthful of peanut butter.

By Peter Adams • Aug. 16, 2021

Campaign Trail: Dropbox injects humanity into file storage with revamped brand platform

Along with a simplified visual identity, "For All Things Worth Saving" zeroes in on how Dropbox powers people's passion projects, creative ventures, work tasks and personal archives.

By Natalie Black (Koltun) • Aug. 13, 2021

Pop-Tarts pairs with Gen Z brand Lyrical Lemonade for back-to-school

A pop-up experience will help guests deck out backpacks and more as marketers try to stoke excitement for an uncertain return to classes.

By Peter Adams • Aug. 12, 2021

Miller Lite depicts reggaeton star J Balvin relaxing with 'Es José Time'

Developed with creative agency Alma, a partnership focused on what the global artist does in his downtime includes limited-edition cans and bodega takeovers.

By Peter Adams • Updated Aug. 11, 2021