Creative: Page 67
-
Courtesy of Mondelēz International
Sour Patch Kids sets up April Fools' 'Prank Fund' for mischievous TikTok users
After the holiday was waylaid last year, the Mondelez brand is looking to resurrect the tradition with the promise of cash and candy.
By Peter Adams • March 23, 2021 -
Courtesy of Lexus
Lexus takes musicians for a spin in sedan with built-in record player
Continuing its activations around cultural passions, the carmaker tapped DJ-producers Madlib and Kaytranada to debut music in a new concept car.
By Chris Kelly • March 23, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Acura
Acura targets Hispanic moms as car market tries for rebound
The campaign for the 2022 MDX is based on internal research showing women make up 40% of the crossover SUV's sales in the Hispanic market.
By Robert Williams • March 22, 2021 -
Courtesy of PepsiCo
Pepsi turns ads into dating profiles to push new mango-flavored cola
The campaign for the brand's first new permanent flavor in five years includes personal ads inspired by dating videos from the 1980s to help people find a "Perfect Match."
By Robert Williams • March 19, 2021 -
Courtesy of Inspire Brands
Buffalo Wild Wings welcomes back March Madness with TikTok challenge, loyalty promo
Inspired by the dance cam at live sporting events, select video submissions will be featured on TV screens in restaurant locations.
By Chris Kelly • March 18, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra spoofs artificial intelligence to spotlight real ingredients in hard seltzer
The AB InBev organic seltzer brand bills itself as the "enemy of artificial" and is offering consumers a chance at one bitcoin, valued at about $58,000.
By Chris Kelly • March 18, 2021 -
Courtesy of Charmin
Charmin jumps on NFT trend with toilet paper artwork auction
The Procter & Gamble brand is raising money for charity with the sale of non-fungible tokens, which have grabbed the attention of the art world.
By Robert Williams • March 18, 2021 -
Retrieved from Molson Coors Beverage Company on March 17, 2021
Coors Light lets consumers swap quarantine clutter for beer in spring cleaning play
Following the footsteps of Blue Moon, the Molson Coors label is encouraging people to dump regretful impulse purchases accrued over a homebound year.
By Peter Adams • March 17, 2021 -
Courtesy of Porsche
Porsche takes excellent adventure with 'Bill & Ted' stars in short film
An eight-minute film starring Keanu Reeves and Alex Winter answers questions about the luxury car brand's electric vehicle performance.
By Robert Williams • March 17, 2021 -
Permission granted by Brinker International
Deep DiveFor restaurant chains, marketing virtual brands poses equal challenge and opportunity
Companies including Chili's parent Brinker International have launched off-premise brands to meet evolving diner demands during the pandemic.
By Chris Kelly • March 16, 2021 -
Courtesy of Anheuser-Busch
Budweiser encourages rivals to join 'green' St. Patrick's Day push for sustainability
With many bars still closed due to COVID-19, the brewer is flipping a holiday tradition to focus on doling out Renewable Energy Certificates.
By Peter Adams • March 15, 2021 -
Courtesy of Pizza Hut
Pizza Hut spins boxes into Pac-Man AR game for 'Newstalgia' campaign
Reimagining classic branding elements for a modern audience is a priority as the chain looks to maintain its recent momentum, CMO George Felix said.
By Chris Kelly • March 15, 2021 -
Courtesy of Meow Mix
Meow Mix releases collectible vinyl record with remixed jingles
The limited-edition record is available for pre-order on Amazon for $9.99, and includes a coupon for a free bag of Meow Mix Tasty Layers cat food.
By Robert Williams • March 15, 2021 -
Courtesy of Billie
ColumnCampaign Trail: Billie extends its disruptive ethos to challenge tired ideas of womanhood
A product-free film debuted for International Women's Day, along with an exercise for people to discover and reshape their own unconscious biases.
By Natalie Black (Koltun) • March 12, 2021 -
Courtesy of Samuel Adams
Samuel Adams times campaign for non-alcoholic IPA to March Madness
An electronic beer sleeve lights up and vibrates to remind drinkers to pace themselves by switching to a non-alcoholic beer like the new Just The Haze.
By Robert Williams • March 12, 2021 -
Courtesy of Blue Moon LightSky
Blue Moon trades donations for beer in decluttering push with The Home Edit
In the "Lighten Up" campaign, the brewer's LightSky brand is also offering a virtual one-on-one session with the founders of the organization company.
By Chris Kelly • March 11, 2021 -
Courtesy of Lexus
Lexus steers toward wellness with luxury road trips
The car brand is letting people take its 2021 IS sedan on a five-day driving retreat between select resorts, complete with guided exercises and content.
By Robert Williams • March 11, 2021 -
Mashable launches new virtual home experience titled “Mashable Home.” The image was retrieved from that virtual tour on March 9, 2021.
Mashable launches shoppable virtual home featuring Walmart products
As SXSW goes virtual this year, the media and entertainment brand has prepared a completely virtual experience.
By Maria Monteros • March 10, 2021 -
Courtesy of PepsiCo
PepsiCo disrupts end-of-day screen time to promote new relaxation beverage Driftwell
Digital and social media ads targeted to when millennials and Gen Xers are scrolling through their phones to unwind juxtapose with the company's larger media strategy.
By Peter Adams • Updated March 10, 2021 -
Unilever released a video as part of the campaign to remove the word "normal" from its advertising. The image was retrieved from its video on March 9, 2021.
Unilever bans use of 'normal' in beauty packaging, ads in bid to break stereotypes
The company faced a reckoning over its promotion of harmful beauty standards last year, rebranding skin-lightening line Fair & Lovely as Glow and Lovely.
By Peter Adams • March 9, 2021 -
Retrieved from DoorDash on March 09, 2021
DoorDash delivers 'In the Zone' to boost women-owned restaurants
WNBA player Chiney Ogwumike stars in a national campaign spanning TV, digital and social media, with plans to extend the effort beyond March.
By Robert Williams • March 9, 2021 -
Courtesy of Avocados from Mexico
Avocados From Mexico launches AI-powered website merging entertainment and rewards
Avocado Nation promises personalized experiences, including videos from creators, avocado-themed merchandise and a new loyalty program.
By Robert Williams • March 8, 2021 -
Retrieved from Diageo Beer Company USA on March 05, 2021
Guinness toasts to front-line heroes in St. Patrick's Day reboot
The Diageo brand is celebrating the occasion with a broad multichannel campaign that includes a TV spot and charity drive, similar to last year's effort.
By Robert Williams • March 5, 2021 -
Courtesy of e.l.f. cosmetics
E.l.f. Cosmetics, Chipotle embrace buzzy digital channels for makeup collab
Along with a shoppable video on the NTWRK app, the effort includes a "makeup mukbang" on YouTube, a TikTok remix and a chat on Clubhouse.
By Robert Williams • March 5, 2021 -
TED's new audio collective casts podcast ads as stories for Bonobos, Google
Rather than squeezing a hurried sales message into quick sound bites, new storytelling ads look to engage listeners via a narrative that blends with the surrounding audio.
By Robert Williams • March 4, 2021
Previous
