Ram dials up musical branding with Foo Fighters partnership

The Stellantis-owned truck brand's latest musical tie-up pays tribute to the heroism of everyday "rock stars."

By Asa Hiken • May 10, 2021

Molson Coors promotes 'organic but chill' competitor to Michelob Ultra

Comedian Ali Wong provides the voice for Coors Pure, humorously complimenting people on their meager achievements as they open a beer.

By Robert Williams • May 10, 2021

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Campaign Trail: SoulCycle ads spotlight mind-body wellness as studios start to reopen

New messaging designed to underpin the brand's marketing over the next year honors riders and how movement can connect them to the world outside.

By Natalie Black (Koltun) • May 7, 2021

Ritz celebrates foster families with Instagram Stories sticker pack

As part of its inclusivity push, the Mondelez brand seeks to help foster parents who can't post pictures of their families on the app because of privacy rules.

By Robert Williams • May 7, 2021

Havaianas creates flip-flop shaped island in Fortnite to promote new footwear tie-up

Working with agency Cheil Brasil, the brand developed an in-game location where players can snap photos to share on social media as part of a promotional event.

By Peter Adams • May 6, 2021

Axe targets Gen Z with open-minded approach to attraction in new ads

The brand's latest messaging update was created with The Martin Agency and reflects how quickly ideas about attraction have evolved in the past five years.

By Robert Williams • May 6, 2021

P&G honors Olympic parents with campaign for Tokyo games

Continuing the brand's "Lead With Love" theme, two new short films salute parents who encourage children to achieve athletic and personal greatness.

By Robert Williams • May 6, 2021

Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition

Three short films depict various people on the daily grind, while PepsiCo is promoting an overhaul to the energy drink's visual identity and packaging. 

By Peter Adams • May 5, 2021

Mtn Dew flies flag for Indy 500 with 'Project Green Means Go'

The PepsiCo brand is asking Indianapolis residents to share inspiring messages as racing fans come back to the stands.

By Robert Williams • May 5, 2021

Bombay Sapphire leans into science with Bill Nye explainer videos

The gin brand is using science to target facts-minded millennials as part of its partnership with the iconic '90s TV personality. 

By Asa Hiken • May 4, 2021

Don Julio celebrates Cinco de Mayo with beverage vouchers and an NFT

The Diageo brand established the Tequila Don Julio Fund to support bar and restaurant workers as part of a far-reaching campaign that also includes an "Automated Tequila Machine."

By Robert Williams • May 3, 2021

3 advantages of printed signage and advertising for driving traffic back to the store

As consumers feel comfortable shopping in-person again, printed signage and advertising can help bring them back in-store.

May 3, 2021

General Mills auctions NFTs to promote return of chocolate Dunkaroos

Buzz around one-of-a-kind digital images sold as nonfungible tokens is drawing interest from brands looking to drive publicity for their campaigns.

By Robert Williams • April 29, 2021

Taco Bell turns the moon into a billboard for its first global campaign

In the debut iteration of its broader "I See A Taco" push, the brand will give away tacos on a night when the moon looks like one.

By Chris Kelly • April 28, 2021

Oscar Mayer introduces extensive brand refresh with pop-art ads

The 138-year-old label's first major effort with agency Johannes Leonardo extends an experimental approach to media, including through five-second ads.

By Peter Adams • April 28, 2021

7-Eleven's CMO plans to meet evolving consumers by doubling marketing spend

Marissa Jarratt details a new campaign positioning the brand as an "ingenious accomplice" and how she's approaching digital and experiential channels.

By Chris Kelly • April 28, 2021

American Express touts card membership with 1st global campaign since 2018

The multichannel campaign includes QR codes to drive a direct response and automated content recognition tracking to personalize the experience.

By Robert Williams • April 27, 2021

Bud Light readies post-pandemic summer plans with $10M stimulus

VP of Marketing Andy Goeler details how the bestselling beer brand in the U.S. is helping people get back to bars, concerts and sporting events.

By Chris Kelly • April 27, 2021

Cadillac paves the way for its electric future at the Oscars

The brand's eighth appearance at the awards show kicked off a broader campaign that includes homepage takeovers, Twitter activations and more.

By Natalie Black (Koltun) • April 27, 2021

Grey Goose plays on the senses to promote infused vodkas

The premium vodka brand debuted a one-minute film during the Oscars pre-show as part of its biggest product launch since its 1997 debut.

By Robert Williams • April 26, 2021

Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery

Still dedicated to thwarting the chain's speedy operations, the infamous mascot returned with TV ads, a mobile game tie-in, limited merch and more.

By Peter Adams • April 26, 2021

Campaign Trail: Excedrin brings mindfulness to Twitch in gamer-tailored push

An animated video series and six-step routine were designed to help combat screen-related headache triggers.

By Natalie Black (Koltun) • April 23, 2021

Dove urges parents to have the 'selfie talk' about harmful effects of social media

The Unilever brand enlisted singer Lizzo to help educate young girls about how image manipulation creates unrealistic beauty standards.

By Robert Williams • April 21, 2021

Dos Equis' new brand direction offers a dose of post-pandemic optimism

The Heineken-owned brew delivers a fresh spot that shows people gussying up for their first nights out in a long time while introducing a new look and tagline.

By Natalie Black (Koltun) • April 21, 2021

Michelob Ultra's sustainably brewed beer samples the sun in new song

To promote a solar power milestone, the AB InBev brand taps Colombian star Maluma for an original song and music video.

By Chris Kelly • April 20, 2021